{"id":494943,"date":"2021-05-18T08:05:04","date_gmt":"2021-05-18T12:05:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cascade-dishes-on-a-dirty-little-secret-in-larger-commitment-to-sustainability\/"},"modified":"2021-05-18T08:05:04","modified_gmt":"2021-05-18T12:05:04","slug":"cascade-dishes-on-a-dirty-little-secret-in-larger-commitment-to-sustainability","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cascade-dishes-on-a-dirty-little-secret-in-larger-commitment-to-sustainability\/","title":{"rendered":"Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability"},"content":{"rendered":"

<\/p>\n

Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability<\/b><\/p>\n

Actor Sterling K. Brown joins “Do It Every Night” effort to help Americans save water and energy<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nToday, America\u2019s most recommended detergent* brand Cascade partnered with actor Sterling K. Brown to launch the second installment of its \u201cDo It Every Night\u201d initiative, revealing a dirty little secret: running your dishwasher every night uses less water and energy than washing dishes by hand.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210518005359\/en\/<\/a><\/p>\n

\"\"<\/div>\n

\nIn-home water and energy usage increased exponentially at the height of the pandemic, with the average U.S. home using nearly 21 percent more water per day, according to Phyn<\/a>. Energy use has also spiked, according to the National Bureau of Economic Research<\/a>, with Americans spending an additional $6 billion dollars on at-home power consumption. The good news? We can all help reduce water and energy consumption by making small changes to our daily habits, including the way we wash our dishes.\n<\/p>\n

\nAccording to ENERGY STAR, certified dishwashers use less than four gallons of water per cycle compared to handwashing, which uses four gallons every two minutes. That means if you wash dishes by hand for just 10 minutes a day, switching to the dishwasher allows you to save 100 gallons per week. Plus, the dishwasher uses less energy than washing dishes at the sink, saving you up to $130** on your energy bill each year.\n<\/p>\n

\n\u201c\u200bMany people are surprised to learn that dishwashers are actually designed to be more efficient than the way most of us hand wash our dishes,\u201d says Kristine Decker, Vice President of P&G\u2019s North America Dish Care business. \u201cAccording to ENERGY STAR, running the dishwasher uses half the energy compared to washing your dishes by hand. That\u2019s why no one should feel guilty about letting the dishwasher handle the day\u2019s worth of dishes.\u201d\n<\/p>\n

\nSince 1955, North America\u2019s #1 recommended dishwasher detergent brand has continually innovated its products and methods to improve dishwashing and reduce water consumption. In fact, Cascade was the first brand to create a detergent that allowed people to skip pre-rinsing dishes before loading them into the dishwasher. Most recently, the brand introduced Cascade Platinum ActionPacs, with 50 percent more cleaning power. Cascade Platinum ActionPacs latch on to and break down leftover food solids, tackling the dirtiest of dishes without the need for a pre-rinse. The brand\u2019s current \u201cDo It Every Night\u201d initiative is part of Cascade\u2019s ongoing commitment to innovate and to advocate for responsible water consumption.\n<\/p>\n

\nLast year, Cascade turned the \u201cdishwashing is wasteful\u201d myth on its head and used humor to motivate people to make changes in their dishwashing habits to help save water. Today, the brand is kicking off a partnership with actor Sterling K. Brown to help encourage people to forgo hand washing for the dishwasher through another educational and tongue-in-cheek content series urging people to save water and <\/i>energy.\n<\/p>\n

\n\u201cWe live in California, so saving water is always top of mind for me and my family,\u201d said Sterling K. Brown. \u201cWe used to wash most of our dishes by hand. Then, I learned a little secret \u2013 that the dishwasher actually uses less than 4 gallons of water per cycle, so it turns out we were wasting a lot of water and energy by hand washing. Not anymore. Now, I let the dishwasher handle the dishes every night \u2013 saving water, time and energy.\u201d\n<\/p>\n

\nIn addition to helping people save water at home, Cascade helps restore water to the environment through a partnership with the Bonneville Environmental Foundation\u2019s \u2018Change the Course\u2019 program.\u200b Currently, Cascade is partnering on multiple projects in water-stressed regions across the country to rehabilitate important natural waterways and habitats, including the Sacramento River Basin, one of California\u2019s most important water sources.\u200b\n<\/p>\n

\n\u201cWater issues across North America remain a top concern for people and businesses alike. Over the years, we\u2019ve been able to bring companies and the public together to shrink our human water footprint and restore water to regions in need,\u201d says Val Fishman, Chief Development Officer at BEF. \u201cNot only is Cascade helping people conserve water in their daily lives, but the brand has supported projects that will restore more than 338 million gallons of freshwater to rivers and wetlands across the United States.\u201d\n<\/p>\n

\nTo learn more about the effort, visit CascadeClean.com<\/a>.\n<\/p>\n

*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.<\/i><\/p>\n

**When switching from using 180 gallons of water per week handwashing to automatic dishwashing 4 times a week, electricity rate of 11c\/kWh (US).<\/i><\/p>\n

About Cascade<\/span><\/b><\/p>\n

\nIn 1953, Cascade entered the automatic dishwashing market with claims of \u201cspotless dishes\u201d to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.\n<\/p>\n

About Procter & Gamble<\/span><\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit http:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com\/news<\/a>.\n<\/p>\n

About BEF and Change the Course<\/span><\/b><\/p>\n

\nBonneville Environmental Foundation (BEF) is an independent 501(c)3 organization with a 22-year successful track record working with businesses across North America to advance solutions that ensure our communities, economies and ecosystems have enough clean water to flourish. BEF\u2019s Change the Course is a first-of-its-kind initiative that brings together the public, corporations, and on-the-ground conservation organizations to raise awareness about freshwater issues, reduce water footprints, and directly support water restoration projects. Change the Course is the leading national corporate water restoration and engagement campaign. The initiative has received contributions from over 65 corporate sponsors; supported over 120 water projects across 19 U.S. states, Canada, and Mexico; and restored over 21 billion gallons of water. Learn more at ChangeTheCourse.us<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210518005359\/en\/<\/a><\/span><\/p>\n

\nProcter & Gamble
\n
Elizabeth Kinney, 765-748-8471
\n
Kinney.EQ@pg.com<\/a><\/p>\n

\nM Booth
\n
Taylor Aronowitz, 224-619-2722
\n
TaylorA@mbooth.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Ohio<\/p>\n

INDUSTRY KEYWORDS:<\/b> Supermarket Specialty Food\/Beverage Utilities Retail Family Environment Energy Home Goods Consumer Parenting<\/p>\n

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Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability Actor Sterling K. Brown joins “Do It Every Night” effort to help Americans save water and energy CINCINNATI–(BUSINESS WIRE)– Today, America\u2019s most recommended detergent* brand Cascade partnered with actor Sterling K. Brown to launch the second installment of its \u201cDo It Every Night\u201d initiative, revealing a dirty little secret: running your dishwasher every night uses less water and energy than washing dishes by hand. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210518005359\/en\/ In-home water and energy usage increased exponentially at the height of the pandemic, with the average U.S. home using nearly 21 percent more water per day, according to Phyn. Energy use has also … <\/p>\n

Continue reading “Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-494943","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cascade-dishes-on-a-dirty-little-secret-in-larger-commitment-to-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability Actor Sterling K. Brown joins “Do It Every Night” effort to help Americans save water and energy CINCINNATI–(BUSINESS WIRE)– Today, America\u2019s most recommended detergent* brand Cascade partnered with actor Sterling K. Brown to launch the second installment of its \u201cDo It Every Night\u201d initiative, revealing a dirty little secret: running your dishwasher every night uses less water and energy than washing dishes by hand. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210518005359\/en\/ In-home water and energy usage increased exponentially at the height of the pandemic, with the average U.S. home using nearly 21 percent more water per day, according to Phyn. 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Brown joins “Do It Every Night” effort to help Americans save water and energy CINCINNATI–(BUSINESS WIRE)– Today, America\u2019s most recommended detergent* brand Cascade partnered with actor Sterling K. Brown to launch the second installment of its \u201cDo It Every Night\u201d initiative, revealing a dirty little secret: running your dishwasher every night uses less water and energy than washing dishes by hand. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210518005359\/en\/ In-home water and energy usage increased exponentially at the height of the pandemic, with the average U.S. home using nearly 21 percent more water per day, according to Phyn. 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