{"id":494784,"date":"2021-05-18T07:04:07","date_gmt":"2021-05-18T11:04:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ryka-drops-fresh-new-collection-with-their-signature-made-for-women-fit\/"},"modified":"2021-05-18T07:04:07","modified_gmt":"2021-05-18T11:04:07","slug":"ryka-drops-fresh-new-collection-with-their-signature-made-for-women-fit","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ryka-drops-fresh-new-collection-with-their-signature-made-for-women-fit\/","title":{"rendered":"Ryk\u00e4 Drops Fresh New Collection with their Signature Made for Women Fit"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Ryk\u00e4 Drops Fresh New Collection with their Signature Made for Women Fit<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Ryk\u00e4 fEMPOWER. Empowering Women. Made for Women<\/i><\/b><\/p>\n<p>ST. LOUIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFounded over 30 years ago with the commitment of a Made for Women fit, Ryk\u00e4 continues to be at the forefront of women\u2019s athletic footwear. From the very first shoe Ryk\u00e4 created, it has refused to settle for anything less than athletic shoes engineered exclusively for women. Today, this vision continues with Ryk\u00e4 fEMPOWER, an elite collection of athletic footwear.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210518005234\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210518005234\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210518005234\/en\/879057\/4\/Ryka_fEMPOWER_Defiance_Devotion_Pro.jpg\" alt=\"The Defiance training shoe and the Devotion Pro walking shoe are among the standouts in the Spring collection. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">The Defiance training shoe and the Devotion Pro walking shoe are among the standouts in the Spring collection. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nThe brand was the first in athletic footwear to develop shoes that were based on the differences in a woman\u2019s foot shape, muscle movement and build. The result is a shoe that requires no break-in, doesn\u2019t slip in the heel and allows for appropriate room in the forefoot. This signature fit and commitment to women\u2019s needs is what drives the brand\u2019s innovation and its fans&#8217; fierce loyalty.\n<\/p>\n<p>\n\u201cRyk\u00e4 fEMPOWER has special meaning to us as a brand as we went back to our origins to draw inspiration and meaning for this collection \u2013 we were trailblazers 30 years ago developing something that did not exist in the marketplace,\u201d said Amanda Butler, design director. \u201cToday this spirit and our brand\u2019s commitment to female empowerment is stronger than ever and guided us in the making of our newest collection. From premium performance materials, to special design details to enhanced support features and of course our signature made for women Ryk\u00e4 fit &#8211; this elite collection offers something new and exciting to our fans.\u201d\n<\/p>\n<p>\nThe collection features training, walking and trail shoes with luxe materials including high quality knits, engineered mesh, soft microfiber linings and translucent rubber. Additionally, they are loaded with performance technology, incorporating the brand\u2019s premier comfort cushioning technology \u2013 RE-ZORB\u00ae \u2013 as well as a premium fEMPOWER Anatomical Precise-Return insole that adds cushioning and arch support.\n<\/p>\n<p>\n\u201cThis premium collection is geared towards today\u2019s \u2018Wellness Warrior\u2019 \u2013 a healthy-minded person who has a holistic approach to health and well-being and embraces self-care as part of her life,\u201d said Chelsea Aaberg, sales director. \u201cOur broad assortment also includes trail shoes \u2013 which capitalizes on her many ways of staying fit and active, including exploring the great outdoors.\u201d\n<\/p>\n<p>\nThe collection features styles from $90 &#8211; $100 and can be found online at Ryk\u00e4.com as well as Nordstrom.com, Zappos.com and FamousFootwear.com.\n<\/p>\n<p>\nFor more information, visit ryka.com\/fEMPOWER.\n<\/p>\n<p>\nABOUT RYKA\n<\/p>\n<p>\nMade for women. Made for more.\n<\/p>\n<p>\nWe are a fearless tribe of women who want better. And we want it now. Thirty years ago, we took a stand and dared to do things differently. To give women athletic shoes engineered exclusively for us. We\u2019re talking shoes made specifically for a woman\u2019s unique foot shape, muscle movement and build, not just a sized down version of a man\u2019s shoe. (It\u2019s pretty powerful stuff.)\n<\/p>\n<p>\nWhat started with a shoe has become a mantra uniting women everywhere. A Made for Women movement, where our individuality is rightfully celebrated and actions speak louder than words. Because women deserve better. Better shoes, better rights, a better world. Our resolve is stronger than ever to create shoes that keep breaking the mold. Shoes that stand for change. We know the power of our female tribe. It\u2019s an unstoppable force that moves us with every step, every shoe. Because when women come together, we will change the world.\n<\/p>\n<p>\nRYKA. MADE FOR WOMEN.\n<\/p>\n<p>\nABOUT CALERES (NYSE: CAL<b>)<\/b><\/p>\n<p>\nCaleres is the home of today\u2019s most coveted footwear brands and represents a diverse portfolio spanning all of life\u2019s styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Our collections have been developed and acquired to meet the evolving needs of today\u2019s assorted and growing global audiences, with consumer insights driving every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, Dr. Scholl\u2019s Shoes, and more. The Caleres story is most simply defined by the company\u2019s mission: Inspire people to feel great\u2026feet first.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210518005234r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210518005234\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210518005234\/en\/<\/a><\/span><\/p>\n<p>\nHolly Campbell<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:hcampbell@caleres.com\">hcampbell@caleres.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Missouri United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Online Retail Retail Consumer Other Retail Women Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210518005234\/en\/469834\/3\/CALERES_logo_-_black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210518005234\/en\/879057\/3\/Ryka_fEMPOWER_Defiance_Devotion_Pro.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The Defiance training shoe and the Devotion Pro walking shoe are among the standouts in the Spring collection. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Ryk\u00e4 Drops Fresh New Collection with their Signature Made for Women Fit Ryk\u00e4 fEMPOWER. Empowering Women. Made for Women ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Founded over 30 years ago with the commitment of a Made for Women fit, Ryk\u00e4 continues to be at the forefront of women\u2019s athletic footwear. From the very first shoe Ryk\u00e4 created, it has refused to settle for anything less than athletic shoes engineered exclusively for women. Today, this vision continues with Ryk\u00e4 fEMPOWER, an elite collection of athletic footwear. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210518005234\/en\/ The Defiance training shoe and the Devotion Pro walking shoe are among the standouts in the Spring collection. (Photo: Business Wire) The brand was the first in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ryka-drops-fresh-new-collection-with-their-signature-made-for-women-fit\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ryk\u00e4 Drops Fresh New Collection with their Signature Made for Women Fit&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-494784","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ryk\u00e4 Drops Fresh New Collection with their Signature Made for Women Fit - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ryka-drops-fresh-new-collection-with-their-signature-made-for-women-fit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ryk\u00e4 Drops Fresh New Collection with their Signature Made for Women Fit - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ryk\u00e4 Drops Fresh New Collection with their Signature Made for Women Fit Ryk\u00e4 fEMPOWER. Empowering Women. Made for Women ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Founded over 30 years ago with the commitment of a Made for Women fit, Ryk\u00e4 continues to be at the forefront of women\u2019s athletic footwear. From the very first shoe Ryk\u00e4 created, it has refused to settle for anything less than athletic shoes engineered exclusively for women. Today, this vision continues with Ryk\u00e4 fEMPOWER, an elite collection of athletic footwear. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210518005234\/en\/ The Defiance training shoe and the Devotion Pro walking shoe are among the standouts in the Spring collection. 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Empowering Women. Made for Women ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Founded over 30 years ago with the commitment of a Made for Women fit, Ryk\u00e4 continues to be at the forefront of women\u2019s athletic footwear. From the very first shoe Ryk\u00e4 created, it has refused to settle for anything less than athletic shoes engineered exclusively for women. Today, this vision continues with Ryk\u00e4 fEMPOWER, an elite collection of athletic footwear. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210518005234\/en\/ The Defiance training shoe and the Devotion Pro walking shoe are among the standouts in the Spring collection. 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