{"id":494342,"date":"2021-05-17T09:05:10","date_gmt":"2021-05-17T13:05:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/"},"modified":"2021-05-17T09:05:10","modified_gmt":"2021-05-17T13:05:10","slug":"verizon-media-and-conde-nast-partner-across-content-and-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/","title":{"rendered":"Verizon Media and Cond\u00e9 Nast partner across content and advertising"},"content":{"rendered":"<h2>\nNew partnership pairs Cond\u00e9 Nast\u2019s iconic brands with Yahoo innovation and reach<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, May  17, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7FhkmUBXA3LRR_6QJPV2qSGwKBzGxr2NrKajdvHEsrwN8Oxvp7fRLLlULYz2kzUF8K3CkKDlpK9hA-Jkzw9D_w==\" rel=\"nofollow noopener\" target=\"_blank\"><u>Verizon Media<\/u><\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j8H7wDoNLkhw5YM9uV5kNqu-kqJ75Y_Uk7SeuC8nYZLd05fXL0V6TM5dMFDPwxjCDK7Dg-3po_S74m-4MvUqfw==\" rel=\"nofollow noopener\" target=\"_blank\"><u>Cond\u00e9 Nast<\/u><\/a> today announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers. Pairing Cond\u00e9 Nast\u2019s iconic brands with Verizon Media\u2019s unparalleled technology and reach, the partnership unlocks new content distribution opportunities and increased access to Cond\u00e9 Nast\u2019s premium inventory. In addition, the companies will collaborate to create immersive content, advertising, and commerce experiences.<\/p>\n<p>The announcement builds on Verizon Media and Cond\u00e9 Nast\u2019s work together, which extends the reach of premium digital video programming from brands like Vogue, Allure, Glamour, GQ, Vanity Fair and others across highly engaged Yahoo digital sites, including Yahoo Life and Yahoo Entertainment. The partnership will now expand to include new interactive experiences and shoppable content in key categories like Beauty, Food, and Fashion. Through Verizon Media, advertisers will also be able to tap into Cond\u00e9 Nast\u2019s premium video series including <em>Good Morning Vogue<\/em>, fashion\u2019s first news show covering culture, style, and politics.<\/p>\n<p>The partnership further leverages Verizon Media&#8217;s full suite of solutions across its demand-side platform (DSP), supply-side platform (SSP), and XR capabilities. Programmatic access to Cond\u00e9 Nast\u2019s premium content properties and highly engaged audiences across display, video and native formats will now be available through Verizon Media\u2019s SSP. <\/p>\n<p>\u201cWith a unified ad platform, we\u2019re able to bring premium content and commerce experiences to consumers, and unique and meaningful revenue opportunities to our advertiser and publisher customers,\u201d said Iv\u00e1n Markman, Chief Business Officer at Verizon Media. \u201cOur partnership with Cond\u00e9 Nast illustrates the full breadth of how we can partner. We\u2019re on a mission to make it easier for our customers; evolving our ad platform to become the single destination for specialty and full range omnichannel solutions. We\u2019re helping our customers drive performance and accelerate their businesses, simply and effectively.\u201d<\/p>\n<p>\u201cWe\u2019re always looking for new ways to connect with our audiences wherever they\u2019re already consuming content,\u201d said Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions at Cond\u00e9 Nast. \u201cAs we continue to innovate across platforms, we\u2019re also creating new touchpoints for our partners and advertisers. This collaboration equips us with an additional set of tools we can use to make the most of our best-in-class content and extend the reach of our iconic brands.\u201d<\/p>\n<p>Today\u2019s news marks the next step in a long-term collaboration focused on innovation and next-generation capabilities. As a part of this, Verizon Media and Cond\u00e9 Nast will establish an Innovation Council to explore and test emerging advertising formats, leveraging Yahoo RYOT Lab creative technology for immersive XR and AR activations.<\/p>\n<p>\n        <strong>About Verizon Media<\/strong><br \/>\n        <br \/>Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.<\/p>\n<p>\n        <strong>About Cond\u00e9 Nast<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j8H7wDoNLkhw5YM9uV5kNv00NronP3C00p9zwg_1DG_gVUDx9St0epybZY4Nkp7f-wj2UGylQgpEa0YbIslK7w==\" rel=\"nofollow noopener\" target=\"_blank\">Cond\u00e9 Nast<\/a>\u00a0is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company&#8217;s award-winning content reaches 72 million consumers in print, 442 million in digital and 452 million across social platforms, and generates more than 1 billion video views each month. The company is headquartered in New York and London, and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Russia, Spain, Taiwan, the U.K. and the U.S., with local license partners across the globe. Launched in 2011, Cond\u00e9 Nast Entertainment is an award-winning production and distribution studio that creates programming across film, television, social and digital video and virtual reality. IG@condenast\u00a0\u00a0 Twitter@condenast<\/p>\n<p>Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world\u2019s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers\u2019 demand for mobility, reliable network connectivity, security and control.<\/p>\n<p>VERIZON\u2019S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4gMJteSkN06BgfsaJDItfgD-O2phQd45TaR6tG3so5_XnmITyqM9GoZCLePmwRsE4cn_o2rrE6kSLuFPxiRLdselsPMcRenG94NXSDpu0-M=\" rel=\"nofollow noopener\" target=\"_blank\">verizon.com\/news<\/a>. News releases are also available through an RSS feed. To subscribe, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XRMGcBO4xasuhjIsEUP3CgCLrGkZ8oQhoX_grQjv5Cy5TegB9oSj7EN81_6BRNBShah-6BASviZPgG5k_fJBDoLWUGjg0ciMkFcO6NJeg_Yz7OsOubvRWOhH4X3sUeDT\" rel=\"nofollow noopener\" target=\"_blank\">www.verizon.com\/about\/rss-feeds\/<\/a>.<\/p>\n<p>\n        <strong>Media contact:<br \/><\/strong>Christina MacDonald<br \/>Christina.MacDonald@verizonmedia.com<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzNjgwOSM0MTg0NzkzIzIwMDg2NjQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/9e94c5d9-8bb0-4a19-aae6-c6668fd5e872\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New partnership pairs Cond\u00e9 Nast\u2019s iconic brands with Yahoo innovation and reach NEW YORK, May 17, 2021 (GLOBE NEWSWIRE) &#8212; Verizon Media and Cond\u00e9 Nast today announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers. Pairing Cond\u00e9 Nast\u2019s iconic brands with Verizon Media\u2019s unparalleled technology and reach, the partnership unlocks new content distribution opportunities and increased access to Cond\u00e9 Nast\u2019s premium inventory. In addition, the companies will collaborate to create immersive content, advertising, and commerce experiences. The announcement builds on Verizon Media and Cond\u00e9 Nast\u2019s work together, which extends the reach of premium digital video programming from brands like Vogue, Allure, Glamour, GQ, Vanity Fair and others across highly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Verizon Media and Cond\u00e9 Nast partner across content and advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-494342","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verizon Media and Cond\u00e9 Nast partner across content and advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verizon Media and Cond\u00e9 Nast partner across content and advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New partnership pairs Cond\u00e9 Nast\u2019s iconic brands with Yahoo innovation and reach NEW YORK, May 17, 2021 (GLOBE NEWSWIRE) &#8212; Verizon Media and Cond\u00e9 Nast today announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers. Pairing Cond\u00e9 Nast\u2019s iconic brands with Verizon Media\u2019s unparalleled technology and reach, the partnership unlocks new content distribution opportunities and increased access to Cond\u00e9 Nast\u2019s premium inventory. In addition, the companies will collaborate to create immersive content, advertising, and commerce experiences. The announcement builds on Verizon Media and Cond\u00e9 Nast\u2019s work together, which extends the reach of premium digital video programming from brands like Vogue, Allure, Glamour, GQ, Vanity Fair and others across highly &hellip; Continue reading &quot;Verizon Media and Cond\u00e9 Nast partner across content and advertising&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T13:05:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzNjgwOSM0MTg0NzkzIzIwMDg2NjQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/verizon-media-and-conde-nast-partner-across-content-and-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/verizon-media-and-conde-nast-partner-across-content-and-advertising\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Verizon Media and Cond\u00e9 Nast partner across content and advertising\",\"datePublished\":\"2021-05-17T13:05:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/verizon-media-and-conde-nast-partner-across-content-and-advertising\\\/\"},\"wordCount\":790,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/verizon-media-and-conde-nast-partner-across-content-and-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIzNjgwOSM0MTg0NzkzIzIwMDg2NjQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/verizon-media-and-conde-nast-partner-across-content-and-advertising\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/verizon-media-and-conde-nast-partner-across-content-and-advertising\\\/\",\"name\":\"Verizon Media and Cond\u00e9 Nast partner across content and advertising - 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Pairing Cond\u00e9 Nast\u2019s iconic brands with Verizon Media\u2019s unparalleled technology and reach, the partnership unlocks new content distribution opportunities and increased access to Cond\u00e9 Nast\u2019s premium inventory. In addition, the companies will collaborate to create immersive content, advertising, and commerce experiences. The announcement builds on Verizon Media and Cond\u00e9 Nast\u2019s work together, which extends the reach of premium digital video programming from brands like Vogue, Allure, Glamour, GQ, Vanity Fair and others across highly &hellip; Continue reading \"Verizon Media and Cond\u00e9 Nast partner across content and advertising\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/","og_site_name":"Market Newsdesk","article_published_time":"2021-05-17T13:05:10+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzNjgwOSM0MTg0NzkzIzIwMDg2NjQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Verizon Media and Cond\u00e9 Nast partner across content and advertising","datePublished":"2021-05-17T13:05:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/"},"wordCount":790,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzNjgwOSM0MTg0NzkzIzIwMDg2NjQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-conde-nast-partner-across-content-and-advertising\/","name":"Verizon Media and Cond\u00e9 Nast partner across content and advertising - 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