{"id":494327,"date":"2021-05-17T09:04:36","date_gmt":"2021-05-17T13:04:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/diageo-unveils-collaboration-center-to-accelerate-innovation-and-enhance-the-consumer-experience\/"},"modified":"2021-05-17T09:04:36","modified_gmt":"2021-05-17T13:04:36","slug":"diageo-unveils-collaboration-center-to-accelerate-innovation-and-enhance-the-consumer-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/diageo-unveils-collaboration-center-to-accelerate-innovation-and-enhance-the-consumer-experience\/","title":{"rendered":"Diageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience"},"content":{"rendered":"

<\/p>\n

Diageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience<\/b><\/p>\n

A first for Diageo in North America, new facility will complement on-site Innovation Lab and offer destination to inspire its partners with insights and new technologies in vibrant, futuristic, data-driven setting<\/i><\/p>\n

STAMFORD, Conn.–(BUSINESS WIRE<\/a>)–
\nThe North America business of global beverage leader Diageo today announced the opening of the Diageo Collaboration Center in Stamford, Connecticut. The Center will serve as a destination to uncover the latest industry trends, category insights and emerging technologies, housed in a 17,000 square-foot state-of-the-art facility that provides an ideal environment for true collaboration.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210517005257\/en\/<\/a><\/p>\n

\"Diageo<\/p>\n

Diageo Collaboration Center reception area (Photo: Business Wire)<\/p>\n<\/div>\n

\nThe Center is designed to help Diageo\u2019s customers, distributors and agency partners unlock new opportunities and address the challenges of future-proofing the beverage alcohol space, keeping pace with new consumption occasions and a rapidly evolving consumer landscape. Embracing Diageo\u2019s robust suite of data tools and predictive analytics, the Center\u2019s primary focus is to bring to life insights for members of Diageo\u2019s network which will allow them to uncover opportunities and responses to strategic challenges. Visitors to the Center will leave with a heightened understanding of the trends currently shaping beverage alcohol purchase and consumption, which they can then apply to their strategic plans in order to unleash new levels of momentum for their business, and the category. Available year-round to invited guests, the facility represents the future of collaboration.\n<\/p>\n

\n\u201cWe are focused on being consumer-centric and leading the industry in insight generation and leveraging data,\u201d said Claudia Schubert, President U.S. Spirits and Canada. \u201cWe\u2019ve doubled down on our collaboration agenda with this state-of-the-art experience right here in North America. The Diageo Collaboration Center will be a gamechanger, transforming the way we share insights, collaborate and generate new opportunities with our customers, distributors and agency partners.\u201d\n<\/p>\n

\nLocated within the company\u2019s broader Stamford office site, which was recently opened in 2020, the Center complements Diageo\u2019s existing global Experience Center located in London. The new Center is strategically positioned adjacent to Diageo\u2019s North America Innovation Lab, offering visitors additional collaborative opportunities with innovation lab team members, and rounding out a campus focused on forward-looking development.\n<\/p>\n

\nGuests of the Center will participate in an individualized educational experience that spans two zones: \u201cSee It\u201d which utilizes immersive technology to share trends and insights around the disruptive forces shaping society, and \u201cLive It\u201d which provides simulated examples from various purchasing occasions and consumer touchpoints, such as the home, bar and store. Over the course of a day, guided by Diageo\u2019s team of beverage alcohol experts, visitors will journey through eight unique rooms, all bringing to life concepts in ways that 2D presentation software simply cannot. Blending the analog with the digital, state of the art facilitation technologies and methods will enable attendees to see and live the future, taking a first step toward responding to the transformational wave of change on the beverage alcohol industry\u2019s horizon.\n<\/p>\n

\n\u201cWe set out to create a different type of meeting experience, where people could come together in partnership to think freely, innovate, brainstorm and feel unrestricted to take risks and come up with incredible new ideas,\u201d said Steve Wallet, VP, Category, Shopper and eCommerce. \u201cThe Collaboration Center is all about understanding the consumer and the shopper, as well as recognizing what the true needs of our customers, distributors and agency partners are and how, through their experience at the Center, they will be able to advance their businesses in exciting new ways.\u201d\n<\/p>\n

\nVisitors to the Center will interact with, and learn firsthand from, live resident mixologists about emerging trends in the on-premise that will imminently manifest in the off-premise. The Center also offers the option to take the physical virtual with virtual reality technology, making the experience accessible to those unable to visit in-person, and for post-visit follow up meetings.\n<\/p>\n

\nThe Diageo Collaboration Center was developed in line with Diageo\u2019s Society 2030<\/a> targets, the company\u2019s 10-year action plan to help create a more inclusive, responsible and sustainable world. The facility is LEED Gold Certified, was awarded the \u201cAccess to Quality Transit\u201d LEED credit, and incorporates ENERGY STAR equipment and appliances. To learn more about Diageo’s work, including its values and information on its portfolio of brands with purpose, visit www.diageo.com<\/a>.\n<\/p>\n

About Diageo <\/b><\/p>\n

\nDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.\n<\/p>\n

\nDiageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com<\/a>. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210517005257\/en\/<\/a><\/span><\/p>\n

Media:
\n<\/b>
Kristen Crofoot, Diageo
\n
kristen.crofoot@diageo.com
\n<\/a>
(917) 445-2835\n<\/p>\n

KEYWORDS:<\/b> Connecticut United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Online Retail Retail Restaurant\/Bar Convenience Store Wine & Spirits Specialty Food\/Beverage<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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Diageo Collaboration Center sample display in off-premise area (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Diageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience A first for Diageo in North America, new facility will complement on-site Innovation Lab and offer destination to inspire its partners with insights and new technologies in vibrant, futuristic, data-driven setting STAMFORD, Conn.–(BUSINESS WIRE)– The North America business of global beverage leader Diageo today announced the opening of the Diageo Collaboration Center in Stamford, Connecticut. The Center will serve as a destination to uncover the latest industry trends, category insights and emerging technologies, housed in a 17,000 square-foot state-of-the-art facility that provides an ideal environment for true collaboration. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210517005257\/en\/ Diageo Collaboration Center reception area (Photo: Business Wire) The … <\/p>\n

Continue reading “Diageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-494327","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDiageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/diageo-unveils-collaboration-center-to-accelerate-innovation-and-enhance-the-consumer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Diageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience A first for Diageo in North America, new facility will complement on-site Innovation Lab and offer destination to inspire its partners with insights and new technologies in vibrant, futuristic, data-driven setting STAMFORD, Conn.–(BUSINESS WIRE)– The North America business of global beverage leader Diageo today announced the opening of the Diageo Collaboration Center in Stamford, Connecticut. 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