{"id":494121,"date":"2021-05-17T08:06:11","date_gmt":"2021-05-17T12:06:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/"},"modified":"2021-05-17T08:06:11","modified_gmt":"2021-05-17T12:06:11","slug":"mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/","title":{"rendered":"Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings\u2019\u00a0Famous Dave\u2019s Brand and Announces Expansion to All Granite City Food & Brewery Locations"},"content":{"rendered":"
\n

PHOENIX, May 17, 2021 (GLOBE NEWSWIRE) — Mobivity Holdings Corp.<\/u><\/a> (OTCQB: MFON) a global provider of personalized guest engagement solutions that drive customer frequency and spend, announces a two-year partnership with BBQ Holdings<\/a> (NASDAQ: BBQ) across all Famous Dave\u2019s<\/a> and Granite City Food & Brewery<\/a> locations to power the restaurants\u2019 mobile engagement programs.<\/p>\n

BBQ Holdings partnership with Mobivity is due to its success with Famous Dave\u2019s prior to and during the pandemic. For the last two years, Famous Dave\u2019s successfully utilized Mobivity\u2019s Unified Messaging platform, purpose-built to solve the unique challenges of restaurants. For Famous Dave\u2019s, Mobivity\u2019s personalized text message marketing showed an attributable lift of 26% in customer frequency with messaging (compared to non-messaging guests) and nearly a 50X Return on Marketing Spend (ROMS\u2122).<\/p>\n

COVID-19 requirements across the country created spikes in restaurant delivery and takeout business. For Famous Dave\u2019s, success in both areas of business coupled with dining room re-openings in 2021, increased the restaurant\u2019s messaging subscriber base by 17.5% in Q1 \u2013 a solid indicator of the effectiveness of text messaging.<\/p>\n

\u201cMobivity used its unique experience in building successful text marketing programs for restaurants to help make text messaging our top digital engagement channel that continues to drive meaningful increases in guest frequency and spend,\u201d said Al Hank, Chief Operating Officer at BBQ Holdings. \u201cText messaging is a critical channel which we own and control, thanks to Mobivity. It not only enabled us to improve guest engagement, but was instrumental in helping us navigate various business interruptions and challenges during the pandemic. Messaging has also elevated our guest experience and strengthened customer loyalty, enabling us to grow our customer base across the board. We had an advantage out of the gate with Mobivity and I am glad we embraced their restaurant technology early.\u201d<\/p>\n

BBQ Holdings evaluated other text message marketing providers and chose Mobivity due to its patented technology platform, purpose-built for the foodservice industry. It effectively engaged guests through its personalized campaigns driving customer frequency and spend for Famous Dave\u2019s. Additionally, Mobivity\u2019s platform segments, targets and seamlessly integrates into the restaurant portfolio\u2019s entire customer experience \u0336 positioning BBQ Holdings as a leader in restaurant marketing technology.<\/p>\n

\u201cWe are proud to continue our work with Famous Dave\u2019s and add Granite City to our portfolio of forward-thinking restaurants,\u201d said Dennis Becker, Mobivity Chairman and CEO. \u201cThis partnership is a testament to BBQ Holdings belief in our ability to help drive guest frequency and spend that is measurable and data-driven. Leading restaurant brands are turning to more targeted, one-to-one engagement that text messaging makes uniquely possible and provides an unfair advantage over restaurants that have yet to embrace the channel.\u201d<\/p>\n

BBQ Holdings is among the more than 30,000 other restaurant locations that utilize Mobivity\u2019s platform. This roster of forward-thinking brands understand the importance of building owned media channels they control and that leverage first-party data to personalize the guest experience \u0336 driving guest frequency. Cementing value and staying top-of-mind is becoming increasingly important for restaurants as consumers have embraced digital ordering and engagement, and favor personalized digital marketing experiences over less-personalized, traditional marketing approaches.<\/p>\n

To learn more about how Mobivity can put the power of messaging to work for multi-unit franchise brands, visit mobivity.com\/messaging<\/a> or call (877) 282-7660.<\/p>\n

\n About BBQ Holdings: <\/strong>BBQ Holdings, Inc. (NASDAQ: BBQ) BBQ Holdings is a national restaurant company engaged in the ownership and operation of casual and fast dining restaurants. As of January 3, 2021, BBQ Holdings had four brands with 145 \u201cbrick and mortar\u201d locations in 31 states and three countries, including 47 company-owned and 98 franchise-operated restaurants. In addition to these locations, the Company opened five Company-owned Famous Dave\u2019s ghost kitchens operating out of its Granite City locations, and six Famous Dave\u2019s franchisee ghost kitchens operating out of the kitchen of another restaurant location or a shared kitchen space. While BBQ Holdings continues to diversify its ownership in the restaurant community, it was founded with the principle of combining the \u201cart and science\u201d of barbecue to serve up the very best of the best to barbecue lovers everywhere. BBQ Holdings, through partnerships, has extended Travis Clark\u2019s award-winning line of barbecue sauces, rubs and seasonings into the retail market. Along with a wide variety of BBQ favorites served at their BBQ restaurants, BBQ Holdings newest addition, Granite City Food and Brewery, offers award winning craft beer and a made-from-scratch, chef driven menu featuring contemporary American cuisine.<\/p>\n

\n About Mobivity<\/strong>
\n
Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners with customers to increase retention, visits, and spend. Mobivity\u2019s Recurrency platform increases customer engagement and frequency by capturing detailed POS transaction data, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards. For more information about Mobivity, visit\u00a0mobivity.com<\/u><\/a>\u00a0or call (877) 282-7660.<\/p>\n

\n Media Contacts:<\/strong>
\n
Jennifer Qotb \u2022 Young & Associates for Mobivity
jennifermq@yapr.com<\/u><\/a> \u2022 (513) 281-2772<\/p>\n

Julie Green \u2022 No Limit Agency (on behalf of Famous Dave\u2019s)
jgreen@nolimitagency.com<\/a> \u2022 (312) 526-3996<\/p>\n

\n Investor Relations Contacts:<\/strong>
\n
Lisa Brennan \u2022 Chief Financial Officer, Mobivity
(877) 282-7660<\/p>\n

Brett Maas \u2022 Managing Partner, Hayden IR
brett@haydenir.com<\/u><\/a> \u2022 (646) 536-7331\u00a0<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

PHOENIX, May 17, 2021 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. (OTCQB: MFON) a global provider of personalized guest engagement solutions that drive customer frequency and spend, announces a two-year partnership with BBQ Holdings (NASDAQ: BBQ) across all Famous Dave\u2019s and Granite City Food & Brewery locations to power the restaurants\u2019 mobile engagement programs. BBQ Holdings partnership with Mobivity is due to its success with Famous Dave\u2019s prior to and during the pandemic. For the last two years, Famous Dave\u2019s successfully utilized Mobivity\u2019s Unified Messaging platform, purpose-built to solve the unique challenges of restaurants. For Famous Dave\u2019s, Mobivity\u2019s personalized text message marketing showed an attributable lift of 26% in customer frequency with messaging (compared to non-messaging guests) and nearly a 50X … <\/p>\n

Continue reading “Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings\u2019\u00a0Famous Dave\u2019s Brand and Announces Expansion to All Granite City Food & Brewery Locations”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-494121","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMobivity Drives 26% Lift in Guest Frequency for BBQ Holdings\u2019\u00a0Famous Dave\u2019s Brand and Announces Expansion to All Granite City Food & Brewery Locations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings\u2019\u00a0Famous Dave\u2019s Brand and Announces Expansion to All Granite City Food & Brewery Locations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PHOENIX, May 17, 2021 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. 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(OTCQB: MFON) a global provider of personalized guest engagement solutions that drive customer frequency and spend, announces a two-year partnership with BBQ Holdings (NASDAQ: BBQ) across all Famous Dave\u2019s and Granite City Food & Brewery locations to power the restaurants\u2019 mobile engagement programs. BBQ Holdings partnership with Mobivity is due to its success with Famous Dave\u2019s prior to and during the pandemic. For the last two years, Famous Dave\u2019s successfully utilized Mobivity\u2019s Unified Messaging platform, purpose-built to solve the unique challenges of restaurants. For Famous Dave\u2019s, Mobivity\u2019s personalized text message marketing showed an attributable lift of 26% in customer frequency with messaging (compared to non-messaging guests) and nearly a 50X … Continue reading \"Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings\u2019\u00a0Famous Dave\u2019s Brand and Announces Expansion to All Granite City Food & Brewery Locations\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/","og_site_name":"Market Newsdesk","article_published_time":"2021-05-17T12:06:11+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzNjk5OCM0MTg1MzU3IzIwODkyNjc=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings\u2019\u00a0Famous Dave\u2019s Brand and Announces Expansion to All Granite City Food & Brewery Locations","datePublished":"2021-05-17T12:06:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/"},"wordCount":885,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzNjk5OCM0MTg1MzU3IzIwODkyNjc=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mobivity-drives-26-lift-in-guest-frequency-for-bbq-holdings-famous-daves-brand-and-announces-expansion-to-all-granite-city-food-brewery-locations\/","name":"Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings\u2019\u00a0Famous Dave\u2019s Brand and Announces Expansion to All Granite City Food & Brewery Locations - 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