{"id":493093,"date":"2021-05-13T09:03:29","date_gmt":"2021-05-13T13:03:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/"},"modified":"2021-05-13T09:03:29","modified_gmt":"2021-05-13T13:03:29","slug":"citrusad-launches-retail-media-technology-on-petco-com","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/","title":{"rendered":"CitrusAd Launches Retail Media Technology on Petco.com"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>CitrusAd Launches Retail Media Technology on Petco.com<\/b><\/p>\n<p class=\"bwalignc\"><i>Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness <\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCitrusAd, the world\u2019s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd\u2019s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco\u2019s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets\u2019 specific needs.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210513005147\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210513005147\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210513005147\/en\/878182\/4\/Petco_CitrusAd.jpg\" alt=\"Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nUsing the CitrusAd platform, Petco\u2019s vendors now have the ability to launch highly relevant, sponsored product and display media campaigns across Petco\u2019s ecommerce platform to increase sales. Participation is available either as a managed service or in a self-serve capacity. The platform\u2019s real-time relevancy engine combined with Petco\u2019s first-party data ensures ads are placed in an organic, relevant way to enhance a customer\u2019s online shopping experience. Brands can easily run and measure campaigns with a fully transparent dashboard to measure awareness activity, engagement, conversions and an accurate return on ad spend (ROAS).\n<\/p>\n<p>\n\u201cCitrusAd is delighted to partner with Petco as it continues to support the health and wellness of pets and pet parents through its ecommerce and omnichannel solutions,\u201d said David Haase, Chief Revenue &amp; Operations Officer of CitrusAd. \u201cWe look forward to a very successful digital retail media journey with Petco and their vendors to provide informed pet care and health solutions to its customers.\u201d\n<\/p>\n<p>\n\u201cAs part of our mission to improve the lives of pets and pet parents, partnering with CitrusAd will help Petco provide a more personalized shopping experience as our customers\u2019 embark on their pets\u2019 health and wellness journeys,\u201d said Darren MacDonald, Chief Digital &amp; Innovation Officer at Petco. \u201cCitrusAd\u2019s retail media technology will help our vendors reach Petco\u2019s strong ecosystem of pet parents and educate them on the products and merchandise that meet their pets\u2019 specific needs.\u201d\n<\/p>\n<p>\nBeginning in December of last year, several Petco vendors were involved in pilot ad campaigns, allowing them to participate in various ad targeting opportunities. As a result of these campaigns, brands experienced on average a 300% to 400% return on ad spend, not including an expected in-store impact.\n<\/p>\n<p>\nFor more information about how you can take advantage of this partnership, please reach out to <a rel=\"nofollow\" href=\"mailto:beth.provencher@citrusad.com\">beth.provencher@citrusad.com<\/a><\/p>\n<p><b>About CitrusAd <\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fcitrusad.com%2F&amp;esheet=52428689&amp;newsitemid=20210513005147&amp;lan=en-US&amp;anchor=CitrusAd&amp;index=1&amp;md5=d9b5cf2e976774bf2369964cbdfc0ae5\">CitrusAd<\/a> is the world-leading, white-label, self-serve, ecommerce advertising platform that enables retailers to monetize their digital shelf-space while enabling suppliers to increase sales by launching targeted and cost-effective digital campaigns right at the point of purchase. Since launching in 2017, CitrusAd powers the fastest growing eCommerce ad network in the USA and has become the global, retail industry\u2019s preferred sponsored product, banner ad platform, service and retail media sales organization. Successful retailers, across all verticals from 25 different countries are leveraging the CitrusAd platform and real-time relevancy engine to create more personal shopping experiences and deliver greater ROI for ecommerce advertisers. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.citrusad.com&amp;esheet=52428689&amp;newsitemid=20210513005147&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.citrusad.com&amp;index=2&amp;md5=8489004a5539f21b18bb74545de92dd4\">https:\/\/www.citrusad.com<\/a>.\n<\/p>\n<p><b>About Petco, The Health + Wellness Co.<\/b><\/p>\n<p>\nPetco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we&#8217;ve been striving to set new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that deepen the pet-pet parent bond. We operate more than 1,500 Petco locations across the U.S., Mexico and Puerto Rico, including a growing network of more than 100 in-store veterinary hospitals, and offer a complete online resource for pet health and wellness at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.petco.com%252Fshop%252Fen%252Fpetcostore%26data%3D04%257C01%257Cgabe.hajyousif%2540teneo.com%257Cdc656d1030a54f3b49e708d90a90e9fd%257C3601ef954dea4cfc9a88eaef968ce713%257C0%257C0%257C637552439810940025%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DT4H9ftjkj6kPLbcaEL83Fdthslk4UqbeuaRL97tVaOQ%253D%26reserved%3D0&amp;esheet=52428689&amp;newsitemid=20210513005147&amp;lan=en-US&amp;anchor=petco.com&amp;index=3&amp;md5=a1ee0c8dde608fcf6ee100f534ff5bb9\">petco.com<\/a> and on the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.petco.com%252Fshop%252Fen%252Fpetcostore%252Fc%252Fpetco-app%26data%3D04%257C01%257Cgabe.hajyousif%2540teneo.com%257Cdc656d1030a54f3b49e708d90a90e9fd%257C3601ef954dea4cfc9a88eaef968ce713%257C0%257C0%257C637552439810950021%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DG0bJENoY2OOj8h9qQi%252Bw%252Btr%252B%252F99B3aWzgWjkN%252BuALI4%253D%26reserved%3D0&amp;esheet=52428689&amp;newsitemid=20210513005147&amp;lan=en-US&amp;anchor=Petco+app&amp;index=4&amp;md5=1e17cfafe6713b1fbb6b1e231e4a3d80\">Petco app<\/a>. In tandem with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fpetcolove.org%252F%26data%3D04%257C01%257Cgabe.hajyousif%2540teneo.com%257Cdc656d1030a54f3b49e708d90a90e9fd%257C3601ef954dea4cfc9a88eaef968ce713%257C0%257C0%257C637552439810950021%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DjtP1zWIxuTkUAZbZ1ni4MdfTA74uIGUVhF7Lw7fzduE%253D%26reserved%3D0&amp;esheet=52428689&amp;newsitemid=20210513005147&amp;lan=en-US&amp;anchor=Petco+Love&amp;index=5&amp;md5=c1f735c9b3a9599c562f6e997037981b\">Petco Love<\/a> (formerly the Petco Foundation), an independent nonprofit organization, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, we&#8217;ve helped find homes for more than 6.5 million animals.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210513005147r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210513005147\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210513005147\/en\/<\/a><\/span><\/p>\n<p>\nNick Paech<br \/>\n<br \/>+1 650-666-3406<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:us@citrusad.com\">us@citrusad.com<br \/>\n<\/a><\/p>\n<p>For Petco: <span class=\"bwuline\"><b><a rel=\"nofollow\" href=\"mailto:Yvonne.Tarrab@petco.com\">Yvonne.Tarrab@petco.com<\/a><\/b><\/span> or Ventura Olvera<br \/>\n<br \/><span class=\"bwuline\"><b><a rel=\"nofollow\" href=\"mailto:ventura.olvera@petco.com\">ventura.olvera@petco.com<br \/>\n<\/a><\/b><\/span><br \/>For CitrusAd Advertising: <b><a rel=\"nofollow\" href=\"mailto:beth.provencher@citrusad.com\">beth.provencher@citrusad.com<br \/>\n<\/a><\/b><br \/>For CitrusAd Media Enquiries: <b><a rel=\"nofollow\" href=\"mailto:tracy@adcommgrp.com\">tracy@adcommgrp.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Internet Data Management Specialty Consumer Convenience Store Technology Retail Marketing Advertising Communications Pets<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210513005147\/en\/878181\/3\/CitrusAd_Logo_Positive_copy.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210513005147\/en\/878182\/3\/Petco_CitrusAd.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>CitrusAd Launches Retail Media Technology on Petco.com Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness NEW YORK&#8211;(BUSINESS WIRE)&#8211; CitrusAd, the world\u2019s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd\u2019s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco\u2019s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets\u2019 specific needs. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210513005147\/en\/ Petco and CitrusAd Team Up to Connect Pet Parents and Brands in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;CitrusAd Launches Retail Media Technology on Petco.com&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-493093","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CitrusAd Launches Retail Media Technology on Petco.com - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CitrusAd Launches Retail Media Technology on Petco.com - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CitrusAd Launches Retail Media Technology on Petco.com Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness NEW YORK&#8211;(BUSINESS WIRE)&#8211; CitrusAd, the world\u2019s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd\u2019s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco\u2019s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets\u2019 specific needs. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210513005147\/en\/ Petco and CitrusAd Team Up to Connect Pet Parents and Brands in &hellip; Continue reading &quot;CitrusAd Launches Retail Media Technology on Petco.com&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-13T13:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210513005147\/en\/878182\/4\/Petco_CitrusAd.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citrusad-launches-retail-media-technology-on-petco-com\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citrusad-launches-retail-media-technology-on-petco-com\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"CitrusAd Launches Retail Media Technology on Petco.com\",\"datePublished\":\"2021-05-13T13:03:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citrusad-launches-retail-media-technology-on-petco-com\\\/\"},\"wordCount\":802,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citrusad-launches-retail-media-technology-on-petco-com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210513005147\\\/en\\\/878182\\\/4\\\/Petco_CitrusAd.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citrusad-launches-retail-media-technology-on-petco-com\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/citrusad-launches-retail-media-technology-on-petco-com\\\/\",\"name\":\"CitrusAd Launches Retail Media Technology on Petco.com - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/","og_locale":"en_US","og_type":"article","og_title":"CitrusAd Launches Retail Media Technology on Petco.com - Market Newsdesk","og_description":"CitrusAd Launches Retail Media Technology on Petco.com Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness NEW YORK&#8211;(BUSINESS WIRE)&#8211; CitrusAd, the world\u2019s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd\u2019s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco\u2019s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets\u2019 specific needs. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210513005147\/en\/ Petco and CitrusAd Team Up to Connect Pet Parents and Brands in &hellip; Continue reading \"CitrusAd Launches Retail Media Technology on Petco.com\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/","og_site_name":"Market Newsdesk","article_published_time":"2021-05-13T13:03:29+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210513005147\/en\/878182\/4\/Petco_CitrusAd.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"CitrusAd Launches Retail Media Technology on Petco.com","datePublished":"2021-05-13T13:03:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/"},"wordCount":802,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210513005147\/en\/878182\/4\/Petco_CitrusAd.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/citrusad-launches-retail-media-technology-on-petco-com\/","name":"CitrusAd Launches Retail Media Technology on Petco.com - 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