{"id":492282,"date":"2021-05-12T09:18:20","date_gmt":"2021-05-12T13:18:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/raven-industries-launches-the-omni-brand\/"},"modified":"2021-05-12T09:18:20","modified_gmt":"2021-05-12T13:18:20","slug":"raven-industries-launches-the-omni-brand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/raven-industries-launches-the-omni-brand\/","title":{"rendered":"Raven Industries Launches the OMNi Brand"},"content":{"rendered":"

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Raven Industries Launches the OMNi Brand<\/b><\/p>\n

\nDRIVERLESS AG TECHNOLOGY THAT SYNCHRONIZES, SIMPLIFIES AND OPTIMIZES YOUR FARM\n<\/p>\n

SIOUX FALLS, S.D.–(BUSINESS WIRE<\/a>)–Raven Industries, Inc.<\/a>(the Company; NASDAQ:RAVN) a leader in agriculture technology, announced today the launch of its new product brand and autonomous growth platform, OMNi<\/a>. This new product brand highlights Raven\u2019s advancements in autonomous solutions for agriculture with a strategic offering of two integrated products: OMNiDRIVE\u2122<\/a> and OMNiPOWER\u2122<\/a>.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210512005126\/en\/<\/a><\/p>\n

\nThe OMNi name (meaning “all”) will take center stage within Raven. \u201cEmpowering \u2018all\u2019 is exactly what OMNiPOWER\u2122 and OMNiDRIVE\u2122 bring to the agriculture industry. OMNi<\/a> enables holistic, hands-free precision; it gives the farmer total control of their time and maximizes operational productivity and efficiency,\u201d said Nick Langerock, Director of Strategic Marketing for Raven. \u201cAs we bring OMNi to market, we want farmers to understand that some of their pain points are now more manageable through autonomous solutions. OMNi solutions allow the farmer to trust the routine tasks to automation and focus on the important farm functions.\u201d\n<\/p>\n

\nEffective today, OMNiDRIVE\u2122 replaces the AutoCart name from the previous acquisition of Smart Ag. The former DOT name is now OMNiPOWER\u2122. All of Raven\u2019s intelligent autonomous solutions for the agriculture industry will be branded with the OMNi prefix and are part of one connected ecosystem<\/a>.This ecosystem leverages Raven\u2019s innovative and ever-growing technology portfolio that makes smart products smarter. OMNi solutions provide multiple paths to autonomy<\/a> and equip the ag professional to get more, do more, and give more from their operation.\n<\/p>\n

\n\u201cWe understand the importance of quickly scaling and adopting new power platforms, farming applications, and implements into purpose-built autonomous agricultural machines,\u201d said Dominic Walkes, Director of Strategic Initiatives at Raven. \u201cOMNiDRIVE\u2122<\/a> is a significant growth platform and we are actively working with OEM partners to release compatibility on additional tractors and implements. We are excited about the opportunities rolling out under the OMNi prefix as it ties our entire portfolio together and helps to provide the entire solution from top to bottom for the farmer.\u201d\n<\/p>\n

OMNiDRIVE\u2122<\/a> is Raven\u2019s aftermarket technology kit that transforms existing tractors into driverless machines. It is the first farming application that allows the farmer to monitor and operate a driverless tractor from the cab of the harvester so the harvester can offload on-the-go, then return the tractor and grain cart to a predetermined unloading area \u2014 all without a second driver.\n<\/p>\n

\nThe technology connects, manages, and safely operate autonomous agricultural machinery and is compatible with:\n<\/p>\n