{"id":491098,"date":"2021-05-11T08:04:17","date_gmt":"2021-05-11T12:04:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/"},"modified":"2021-05-11T08:04:17","modified_gmt":"2021-05-11T12:04:17","slug":"netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/","title":{"rendered":"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability<\/b><\/p>\n<p class=\"bwalignc\"><i>New enhancements are designed to help NetApp\u2019s partner ecosystem capitalize on market changes resulting from accelerated digital transformation to the cloud<\/i><\/p>\n<p>SUNNYVALE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNetApp\u00ae (NASDAQ: NTAP), a global cloud-led, data-centric software company, today announced updates to its award-winning Unified Partner Program for fiscal year 2022 (FY\u201922). The latest enhancements will provide partners with a more flexible, consistent and simplified experience &#8211; preparing them for the planned transition to a new tiering structure next year. The program is expanding the partner ecosystem, offering new financial incentives and accelerating profitability, and adding new solutions and Services Certified specializations.\n<\/p>\n<p>\n\u201cIt\u2019s an exciting time to be a NetApp partner,\u2019\u2019 said John Woodall, vice president, engineering at GDT, a longtime NetApp partner. \u201cThe new updates to the Unified Partner Program will make it easier to do business with NetApp. Together, by offering a simpler experience, more flexibility and clear areas for our joint investment, these changes will enable us to further differentiate based on our expertise and contributions. More importantly, it serves as a clear roadmap for our alignment with NetApp and the emerging roles of an OEM and their Partner community.\u201d\n<\/p>\n<p>\nEnhancements to the NetApp Unified Partner Program for FY\u201922, available immediately, include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Expanding Partner Ecosystem \u2013 <\/b>The program will now include specialist partners who sell, consume or influence the NetApp portfolio \u2013 increasing relevance to more partner types.\n<\/li>\n<li><b>Simplified Incentives \u2013 <\/b>Incentives are streamlined to align with key initiatives, and focus areas including customer acquisition, FlexPod, consumption, cloud and more. These incentives tied to new specializations become more predictable along the sales lifecycle.\n<\/li>\n<li><b>New Partner Rewards<\/b> \u2013 Individual participants who opt in will be rewarded for actions that drive deal closure as part of strategic programs \u2014 such as setting meetings and registering deals.\n<\/li>\n<li><b>New Solution Specializations<\/b> &#8211; An opportunity to recognize and reward partners\u2019 unique skillsets and go-to-market models, new solution specializations will be available for Cloud Preferred, FlexPod, SAP, AI\/ML, Data Protection, Data Security, Hosting Service Provider, Infrastructure, and Spot by NetApp Preferred.\n<\/li>\n<li><b>New Services Certified Specializations<\/b> \u2013 The transformation of Services Certified Specializations include: Integration Services Certified, Lifecycle Services Certified, and NetApp Keystone Services Certified, ensuring alignment with customer needs across the hybrid cloud lifecycle.\n<\/li>\n<li><b>Partner Connect 2.0<\/b> &#8211; The NetApp partner locator is being redesigned for a better user experience to help customers find the most specialized partners to meet their needs.\n<\/li>\n<\/ul>\n<p>\n\u201cWe are transforming our Unified Partner Program and evolving its structure to make doing business with NetApp simpler and more profitable for our partners than ever before,\u201d said Chris Lamborn, Head of Global Partner GTM &amp; Programs at NetApp. \u201cThe latest updates are just the start of a multi-phase strategy to incentivize and reward our partners for their solution expertise, while delivering greater value to their customers.\u201d\n<\/p>\n<p>\nMore information on the NetApp Unified Partner Program\u2019s latest updates is available online at: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.netapp.com%2Fpartners%2Fresources%2F&amp;esheet=52427218&amp;newsitemid=20210511005490&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.netapp.com%2Fpartners%2Fresources%2F&amp;index=1&amp;md5=809c1f4263b2e1d8022d5b7edf32dc8c\">https:\/\/www.netapp.com\/partners\/resources\/<\/a><\/p>\n<p><b>About NetApp<\/b><\/p>\n<p>\nNetApp is a global cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organizations build their own data fabric and securely deliver the right data, services and applications to the right people\u2014anytime, anywhere. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.netapp.com%2F&amp;esheet=52427218&amp;newsitemid=20210511005490&amp;lan=en-US&amp;anchor=www.netapp.com&amp;index=2&amp;md5=8687776bd27c0348f92d0f3d9dab4974\">www.netapp.com<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FNetApp%3Fref_src%3Dtwsrc%25255Egoogle%25257Ctwcamp%25255Eserp%25257Ctwgr%25255Eauthor&amp;esheet=52427218&amp;newsitemid=20210511005490&amp;lan=en-US&amp;anchor=Twitter&amp;index=3&amp;md5=5dd24182008b6d18e3aae2ca51c2075f\">Twitter<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetapp&amp;esheet=52427218&amp;newsitemid=20210511005490&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=4&amp;md5=a297db8061ce0375bc85528906c7e841\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FNetApp%2F&amp;esheet=52427218&amp;newsitemid=20210511005490&amp;lan=en-US&amp;anchor=Facebook&amp;index=5&amp;md5=0a793091c9e856d40b4f9e97cfd93792\">Facebook<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fnetapp&amp;esheet=52427218&amp;newsitemid=20210511005490&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=b5f3b4c327f13779302e4330911ecf89\">Instagram<\/a>.\n<\/p>\n<p>\nNETAPP, the NETAPP logo, and the marks listed at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.netapp.com%2FTM&amp;esheet=52427218&amp;newsitemid=20210511005490&amp;lan=en-US&amp;anchor=www.netapp.com%2FTM&amp;index=7&amp;md5=467340db54ada87f52317adcada9ff8e\">www.netapp.com\/TM<\/a> are trademarks of NetApp, Inc.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210511005490r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210511005490\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210511005490\/en\/<\/a><\/span><\/p>\n<p>\nAustin Weedfall<br \/>\n<br \/>NetApp<br \/>\n<br \/>1 (408) 822-6403<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:xdl-uspr@netapp.com\">xdl-uspr@netapp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Technology Internet Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210511005490\/en\/1077123\/3\/170054336_284221259833749_1952292366266641911_n.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability New enhancements are designed to help NetApp\u2019s partner ecosystem capitalize on market changes resulting from accelerated digital transformation to the cloud SUNNYVALE, Calif.&#8211;(BUSINESS WIRE)&#8211; NetApp\u00ae (NASDAQ: NTAP), a global cloud-led, data-centric software company, today announced updates to its award-winning Unified Partner Program for fiscal year 2022 (FY\u201922). The latest enhancements will provide partners with a more flexible, consistent and simplified experience &#8211; preparing them for the planned transition to a new tiering structure next year. The program is expanding the partner ecosystem, offering new financial incentives and accelerating profitability, and adding new solutions and Services Certified specializations. \u201cIt\u2019s an exciting time to be a NetApp &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-491098","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability New enhancements are designed to help NetApp\u2019s partner ecosystem capitalize on market changes resulting from accelerated digital transformation to the cloud SUNNYVALE, Calif.&#8211;(BUSINESS WIRE)&#8211; NetApp\u00ae (NASDAQ: NTAP), a global cloud-led, data-centric software company, today announced updates to its award-winning Unified Partner Program for fiscal year 2022 (FY\u201922). The latest enhancements will provide partners with a more flexible, consistent and simplified experience &#8211; preparing them for the planned transition to a new tiering structure next year. The program is expanding the partner ecosystem, offering new financial incentives and accelerating profitability, and adding new solutions and Services Certified specializations. \u201cIt\u2019s an exciting time to be a NetApp &hellip; Continue reading &quot;NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T12:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210511005490r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability\",\"datePublished\":\"2021-05-11T12:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\\\/\"},\"wordCount\":672,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210511005490r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\\\/\",\"name\":\"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability - 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The latest enhancements will provide partners with a more flexible, consistent and simplified experience &#8211; preparing them for the planned transition to a new tiering structure next year. The program is expanding the partner ecosystem, offering new financial incentives and accelerating profitability, and adding new solutions and Services Certified specializations. \u201cIt\u2019s an exciting time to be a NetApp &hellip; Continue reading \"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/","og_site_name":"Market Newsdesk","article_published_time":"2021-05-11T12:04:17+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210511005490r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability","datePublished":"2021-05-11T12:04:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/"},"wordCount":672,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210511005490r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/netapp-transforms-unified-partner-program-to-differentiate-and-position-partners-for-success-and-increased-profitability\/","name":"NetApp Transforms Unified Partner Program to Differentiate and Position Partners for Success and Increased Profitability - 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