{"id":489154,"date":"2021-05-06T09:05:08","date_gmt":"2021-05-06T13:05:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/"},"modified":"2021-05-06T09:05:08","modified_gmt":"2021-05-06T13:05:08","slug":"generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/","title":{"rendered":"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business"},"content":{"rendered":"<h2>\nNew report from ACCA and IFAC explores the views of young professionals and students on finance and accounting<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">TORONTO, May  06, 2021  (GLOBE NEWSWIRE) &#8212; The first digital native generation entering the workforce is being shaped by the unique world catastrophes they\u2019ve lived through in their young lives, finds a global report from ACCA (the Association of Chartered Certified Accountants) and IFAC (the International Federation of Accountants).<\/p>\n<p>The views of 9,000 18 to 25-year-olds are published in <em>Groundbreakers: Gen Z and the future of accountancy<\/em> and reveal their primary concerns are around job security, well-being and mental health, offering a wakeup call to employers who need to show they care. The full report can be downloaded here:\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BrcGAWOf4Y3EkyLBN_6l5r1hskzhyZFraB2Ac11velS3u-CYhdAQWGHxYiybfqWmZrMndFFg7tUu9tg1lgf-SyspbHzbNWioSSp0uPUczp5dQc470OCVZgr9CXX3CtLioZxTln2nx53wlRFCf7lbl0xBSY2bkrS0kVeP4OC9bcVmNmVZNEl4j0TCb5KdwxjrqRIIr3AN1bjqi6tq9L5mHgg7twwJT10oZ4M-aRhe6bkWoWTPqgHlHV-uz7IhJJcIx2AGG5LxQ2mGfzj_ihM_9w==\" rel=\"nofollow noopener\" target=\"_blank\">www.accaglobal.com\/gb\/en\/professional-insights\/pro-accountants-the-future\/gen-z.html<\/a><\/p>\n<p>While survey respondents are broadly convinced that businesses have a positive impact on wider society (69%), they think there is significant room for improvement from business leaders. They see accountancy as an attractive career \u2013 providing long term prospects and portability with access to jobs that span internationally and across industries \u2013 but it\u2019s also clear this generation questions business\u2019 integrity.<\/p>\n<p>They believe businesses continue to prioritize the maximization of returns to investors (66%) over taking care of customers (53%) and employees (47%). They are also less convinced that business leaders have integrity and do what they say (41%) and fewer of them believe businesses are currently pulling their weight in fighting climate change (39%).<\/p>\n<p>ACCA and IFAC say the findings of this global research are very relevant for employers regardless of the sector, and that meeting this generation\u2019s needs and addressing their concerns will be essential to thrive. For the accountancy profession specifically, its central purpose to create sustainable value for organizations while acting in the public interest places it in a unique position to harness this opportunity.<\/p>\n<p>\u201cThis 18 \u2013 25-year-old age group of Gen Z is smart, connected, ambitious yet realistic \u2013 but they have concerns about the future and how business operates,\u201d said Helen Brand, chief executive of ACCA. \u201cWhat we see from this research is young people at the outset of their accountancy careers keen to play their part in economic renewal. They\u2019ll bring their talents and aspirations into the workplace and, through them, transform the future of accountancy for the modern world. Employers of all sizes need to be aware of this generation\u2019s hopes and ambitions and the value they can bring.\u201d<\/p>\n<p>\u201cShaped by economic crises, the current climate emergency, and most recently the global pandemic, Generation Z is coming of age during a very difficult and challenging period in global history,\u201d said Kevin Dancey, chief executive officer of IFAC. \u201cLeaders of Professional Accountancy Organizations (PAOs), global network firms, and industry, not only have an opportunity to welcome this new generation of accountancy leaders into our organizations, but to actively learn from them. Although no one knows exactly what the future may hold, one thing is for certain: Generation Z accountancy professionals have a critical role to play in our future.\u201d<\/p>\n<p>\n        <em>Groundbreakers: Gen Z and the future of accountancy <\/em>offers employers 10 ways to harness the potential of Gen Z:<\/p>\n<ol style=\"list-style-type:decimal\">\n<li>\n          <strong>Tap into Gen Z\u2019s digital mastery<\/strong>: Astute enterprises are seeing Gen Z as fantastic ambassadors and early adopters to encourage the rest of the business to digitally transform.<\/li>\n<li>\n          <strong>Think \u201cintrapreneurship\u201d<\/strong>: Create a culture where young people can bring their entrepreneurial thinking and capabilities to fruition within the relative safety of an organization.<\/li>\n<li>\n          <strong>Use social to recruit and recogni<\/strong><br \/>\n          <strong>z<\/strong><br \/>\n          <strong>e the power of peers<\/strong>: Beyond social media, activities such as using Gen Z \u2018brand ambassadors\u2019 who are authentic and believable on university campuses to encourage peers to be interested in organizations can pay dividends.<\/li>\n<li>\n          <strong>Be authentic and listen to Gen Z<\/strong>: Gen Z values authenticity and sees it as a key factor in making initial decisions about joining an organization.<\/li>\n<li>\n          <strong>Focus on well-being<\/strong>: Gen Z is concerned about their well-being, so employers need to support this.<\/li>\n<li>\n          <strong>Align organi<\/strong><br \/>\n          <strong>z<\/strong><br \/>\n          <strong>ation purpose with individual development needs<\/strong>: Organizations need to articulate what they stand for, their purpose and impact on wider society. Gen Z is keen to understand how the organization makes a difference and what their contribution could be to the vision of the enterprise.<\/li>\n<li>\n          <strong>Create collaboration opportunities across the workforce<\/strong>: To help Gen Z progress, make them part of the bigger picture.<\/li>\n<li>\n          <strong>Reward on outcomes not inputs<\/strong>: Employers need to focus on outcomes and the results achieved, rather than hours spent on a task.<\/li>\n<li>\n          <strong>Give continual feedback<\/strong>: Create a culture of continual feedback and acknowledgement -this is essential in engaging Gen Z as they\u2019ve grown up in a world of instant communication and rating opportunities through digital.<\/li>\n<li style=\"margin-bottom:10pt\">\n          <strong>Rethink learning: <\/strong>Make it short and visual to encourage Gen Z\u2019s learning.<\/li>\n<\/ol>\n<p>\n        <strong>Notes to Editors<\/strong><br \/>\n        <br \/>\n        <strong>About Gen Z:<\/strong> The generation currently aged between 10 and 25 years old consists of 1.8bn people and makes up 24% of the global population. These \u2018digital natives\u2019 have grown up with mobile, social media and, of course, the internet. They are the most globally peer-connected generation in human history entirely used to a wealth of information accessible at the press of a button or a voice command to Siri or Alexa. Their online and physical relationships blur continuously, and this \u2018blurred life\u2019 phenomenon increasingly translates to the workplace too, further amplified by the COVID-19 pandemic and working from home. This connectivity gives rise to an opportunity for this generation to influence and shape our futures like no other, in many different ways.<\/p>\n<p>\n        <strong>About ACCA: <\/strong>ACCA is the Association of Chartered Certified Accountants. We\u2019re a thriving global community of <strong>227,000<\/strong> members and <strong>544,000<\/strong> future members based in <strong>176<\/strong> countries and regions that upholds the highest professional and ethical values.<\/p>\n<p>We believe that accountancy is a cornerstone profession of society that supports both public and private sectors. That\u2019s why we\u2019re committed to the development of a strong global accountancy profession and the many benefits that this brings to society and individuals.<\/p>\n<p>Since 1904 being a force for public good has been embedded in our purpose. And because we\u2019re a not-for-profit organization, we build a sustainable global profession by re-investing our surplus to deliver member value and develop the profession for the next generation.<\/p>\n<p>Through our world leading ACCA Qualification, we offer everyone everywhere the opportunity to experience a rewarding career in accountancy, finance and management. And using our respected research, we lead the profession by answering today\u2019s questions and preparing us for tomorrow. Find out more about us at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=quYQrKTgIt2Ulnem1cjK0M4HvRV4jXAbNJQ9cgxeunDtaFEQX6_X-s_vQEOm3R7OOvvI_MHMQ6ys4TjeZc3-XQ==\" rel=\"nofollow noopener\" target=\"_blank\"><strong><u>accaglobal.com<\/u><\/strong><\/a><\/p>\n<p>\n        <strong>About IFAC<\/strong><br \/>\n        <br \/>IFAC (the International Federation of Accountants) is the global organization for the accountancy profession dedicated to serving the public interest by strengthening the profession and contributing to the development of strong international economies.<\/p>\n<p>Comprised of over 175 members and associates in more than 130 countries and jurisdictions, IFAC represents more than 3 million accountants in public practice, education, government service, industry, and commerce. Over four decades, IFAC has represented the global profession and supported the development, adoption, and implementation of international standards that underpin the contributions of today\u2019s global accountancy profession.<\/p>\n<p>IFAC has maintained a long-term approach to building and strengthening a global accountancy profession that supports transparent, accountable, and sustainable organizations, financial markets, and economies. More information is here <u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kg2AkvSA_L_JSQnL0lt6ReEDxe5np5sB0turbRLMSmHkTvok2i9MvF_DGUl58m_JeNIrc4-nzAwIawOeA_eCqA==\" rel=\"nofollow noopener\" target=\"_blank\">www.ifac.org<\/a><\/u><\/p>\n<p>CONTACT:<br \/>Jeff Simmons<br \/>Anat Gerstein, Inc.<br \/>(on behalf of ACCA)<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yo3sCcefB_64sWhEH8L5JFBwT_SVnF72bP0kHsWcPtUIpUDnHVQNMaT5zg5vv8mpOez9Kc4ZZT4h8HLVzNDlygBono_67EmNsO2SgKxXtpU=\" rel=\"nofollow noopener\" target=\"_blank\"><u>jeff@anatgerstein.com<\/u><\/a><br \/>(917) 673-0024<\/p>\n<p>Jennifer DiClerico<br \/>IFAC<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SrtUjaao1zEjvpVxRs3UrYxnhjbsJLBrIiPX_Sli6gikSZNQjFkRxhP2sqrtCguH50cVT5Krq4Xm-6jd8pZH4wxhladyXnmvg_OQ6M7Gn2rwrAid1p9smgp8r8asBF4P\" rel=\"nofollow noopener\" target=\"_blank\"><u>jenniferdiclerico@ifac.org<\/u><\/a><br \/>+1-212-286-9344<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzMDUxMiM0MTY3NTU3IzIwOTIxNDI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/09d7c3e4-5360-4ea3-9950-e60af6b30d99\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New report from ACCA and IFAC explores the views of young professionals and students on finance and accounting TORONTO, May 06, 2021 (GLOBE NEWSWIRE) &#8212; The first digital native generation entering the workforce is being shaped by the unique world catastrophes they\u2019ve lived through in their young lives, finds a global report from ACCA (the Association of Chartered Certified Accountants) and IFAC (the International Federation of Accountants). The views of 9,000 18 to 25-year-olds are published in Groundbreakers: Gen Z and the future of accountancy and reveal their primary concerns are around job security, well-being and mental health, offering a wakeup call to employers who need to show they care. The full report can be downloaded here:\u00a0www.accaglobal.com\/gb\/en\/professional-insights\/pro-accountants-the-future\/gen-z.html While survey respondents &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-489154","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New report from ACCA and IFAC explores the views of young professionals and students on finance and accounting TORONTO, May 06, 2021 (GLOBE NEWSWIRE) &#8212; The first digital native generation entering the workforce is being shaped by the unique world catastrophes they\u2019ve lived through in their young lives, finds a global report from ACCA (the Association of Chartered Certified Accountants) and IFAC (the International Federation of Accountants). The views of 9,000 18 to 25-year-olds are published in Groundbreakers: Gen Z and the future of accountancy and reveal their primary concerns are around job security, well-being and mental health, offering a wakeup call to employers who need to show they care. The full report can be downloaded here:\u00a0www.accaglobal.com\/gb\/en\/professional-insights\/pro-accountants-the-future\/gen-z.html While survey respondents &hellip; Continue reading &quot;Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T13:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzMDUxMiM0MTY3NTU3IzIwOTIxNDI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business\",\"datePublished\":\"2021-05-06T13:05:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\\\/\"},\"wordCount\":1237,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIzMDUxMiM0MTY3NTU3IzIwOTIxNDI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\\\/\",\"name\":\"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/","og_locale":"en_US","og_type":"article","og_title":"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business - Market Newsdesk","og_description":"New report from ACCA and IFAC explores the views of young professionals and students on finance and accounting TORONTO, May 06, 2021 (GLOBE NEWSWIRE) &#8212; The first digital native generation entering the workforce is being shaped by the unique world catastrophes they\u2019ve lived through in their young lives, finds a global report from ACCA (the Association of Chartered Certified Accountants) and IFAC (the International Federation of Accountants). The views of 9,000 18 to 25-year-olds are published in Groundbreakers: Gen Z and the future of accountancy and reveal their primary concerns are around job security, well-being and mental health, offering a wakeup call to employers who need to show they care. The full report can be downloaded here:\u00a0www.accaglobal.com\/gb\/en\/professional-insights\/pro-accountants-the-future\/gen-z.html While survey respondents &hellip; Continue reading \"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/","og_site_name":"Market Newsdesk","article_published_time":"2021-05-06T13:05:08+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzMDUxMiM0MTY3NTU3IzIwOTIxNDI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business","datePublished":"2021-05-06T13:05:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/"},"wordCount":1237,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzMDUxMiM0MTY3NTU3IzIwOTIxNDI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/generation-z-is-a-catalyst-of-change-in-the-workplace-but-they-are-doubtful-about-the-role-of-business\/","name":"Generation Z is a \u2018catalyst of change\u2019 in the workplace, but they are doubtful about the role of business - 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