{"id":485524,"date":"2021-05-03T07:03:43","date_gmt":"2021-05-03T11:03:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/"},"modified":"2021-05-03T07:03:43","modified_gmt":"2021-05-03T11:03:43","slug":"vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/","title":{"rendered":"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation"},"content":{"rendered":"

<\/p>\n

VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation<\/i><\/b><\/p>\n

\nThe Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search\/Discovery\n<\/p>\n

\nFeaturing Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable\n<\/p>\n

IRVINE, Calif.–(BUSINESS WIRE<\/a>)–VIZIO<\/a> (NYSE: VZIO), the award-winning smart TV, sound bar and home entertainment company, today announced the line up for its first ever IAB NewFronts Presentation. William Wang, VIZIO\u2019s CEO and Founder, and Mike O\u2019Donnell, VIZIO\u2019s CRO of Platform+, welcome attendees to \u201cThe VIZIO House,\u201d an immersive environment built on top of a gaming platform. Joined by executives from VIZIO\u2019s Platform+ business, the event will foster conversations with agency leaders, provide analysis and insights and showcase a host of innovations unique to VIZIO\u2019s SmartCast operating platform.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210503005355\/en\/<\/a><\/p>\n

\n“VIZIO enters this year’s IAB NewFronts with amazing growth and momentum across our Platform+ business. We are committed to creating the best consumer experience for the millions of customers who rely on SmartCast every day,\u201d said Adam Bergman, VP of Sales for VIZIO and host for the VIZIO NewFront. \u201cWe own the hardware, the operating system, and the data flowing through our platform which allows VIZIO to drive great experiences for viewers and deliver innovative solutions for advertisers and our content partners.\u201d\n<\/p>\n

VIZIO\u2019s NewFront Presentation will highlight: <\/b><\/p>\n

Industry Insights<\/a><\/b><\/p>\n

\nAllison Clarke, Head of Agency Development speaks with leaders from Canvas, Dentsu at Amplifi USA, Horizon Media and MDC, MediaHub to talk about the big shift in viewer behaviors and how they are adjusting to buying challenges and are turning to data-driven strategies to advance their goals. To view a compilation, click here<\/a>.\n<\/p>\n

\nMike Bloxham, industry analyst at Magid and Associates shares the latest consumer streaming trends and how changes in viewing consumption is transforming the TV industry as a whole. Magid and VIZIO are working on some proprietary research on consumer behaviors and insights due in the coming weeks.\n<\/p>\n

VIZIO SmartCast<\/a><\/b><\/p>\n

\nKatherine Pond, VP of Business Development, will give an update on the latest happenings with VIZIO\u2019s award winning operating system, SmartCast. This includes streaming applications like AppleTV+, Crackle, Disney+, Hulu, Netflix, Peacock, Prime Video and YouTubeTV and hundreds of ad-supported options VIZIO offers on WatchFree and VIZIO Free Channels, where last year alone VIZIO launched more than 170 new channels across top categories with content for every genre. All of these ad-supported channels result in a massive pool of exclusive ad inventory for advertisers.\n<\/p>\n

VIZIO Features<\/a><\/b><\/p>\n

\nSteve DeMain, VP of Engagement, will give a sneak peek into VIZIO\u2019s new personalized content initiative, Features<\/b>. The offering leverages VIZIO\u2019s first-party viewership data to create and deliver custom content experiences for audiences and advertisers across SmartCast TVs. The initiative will launch with content partners like the gaming experts at Subnation, who are bridging the gap between esports and mainstream media.\n<\/p>\n

VIZIO Ads Direct-to-Device Solutions<\/a><\/b><\/p>\n

\nNyma Quidwai, Director of Client Services for VIZIO Ads, and Crystal Smith, Media Insights & Analytics Manager, will showcase VIZIO\u2019s full suite of advertising offerings. This includes in-banner video, clickable banners, deep-linking to sponsored carousels, sponsored content hub opportunities, and the hero banner, which is the first stop for millions of viewers on their content journey.\n<\/p>\n

Advanced Advertising Products<\/a><\/b><\/p>\n

\nTravis Hockersmith, VP of Platform Services, will provide the latest updates around how VIZIO\u2019s opt-in glass-level data is driving its advanced advertising product development. This includes a deep dive into VIZIO\u2019s advanced products like Universal Frequency Control<\/b>, which enables brands to ensure they are reaching the device an optimal amount of times per day, week, or month; True Incremental Reach<\/b>, to measure net new audiences reached; and the next evolution of Household Connect<\/b>, which enables advertisers to target consumers on other devices based on what is viewed on VIZIO smart TVs.\n<\/p>\n

VIZIO Addressable<\/a><\/b><\/p>\n

\nAdam Gaynor, VP of Network Partnerships and Head of Addressable, will discuss how VIZIO is rolling out a massive footprint of addressable enabled TVs. Gaynor will also talk about VIZIO\u2019s recent work to build and successfully test a white-label tech solution to help existing OAR members and attract new sources of inventory \u2013 both national and local, to help brands connect with their audiences.\n<\/p>\n

\nThe virtual presentation will take place on Monday, May 3rd at 2:45 p.m. ET. For those interested in the presentation but unable to attend, please connect with the VIZIO Ads team at www.vizio.com\/en\/ads<\/a>.<\/i><\/p>\n

More About VIZIO Ads<\/b><\/p>\n

\nVIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.\n<\/p>\n

\nLearn more here: www.vizioads.com<\/a>.\n<\/p>\n

More About VIZIO<\/b><\/p>\n

\nFounded and headquartered in Orange County, California, VIZIO\u2019s mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is driving the future of televisions through its integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. VIZIO also offers a portfolio of innovative sound bars that deliver consumers an elevated audio experience. VIZIO\u2019s platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads to a growing audience that is increasingly transitioning away from linear TV.\n<\/p>\n

\nFor more information, visit VIZIO.com<\/a> and follow VIZIO on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210503005355\/en\/<\/a><\/span><\/p>\n

\nPR Contact
\n
Melissa Hourigan
\n
Fabric Media for VIZIO
\n
melissa@fabricmedia.net
\n<\/a><\/p>\n

\nIR Contact
\n
Michael Marks
\n
IR@vizio.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> TV and Radio Consumer Electronics Technology Other Communications Online General Entertainment Advertising Entertainment Communications Software Audio\/Video<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search\/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable IRVINE, Calif.–(BUSINESS WIRE)–VIZIO (NYSE: VZIO), the award-winning smart TV, sound bar and home entertainment company, today announced the line up for its first ever IAB NewFronts Presentation. William Wang, VIZIO\u2019s CEO and Founder, and Mike O\u2019Donnell, VIZIO\u2019s CRO of … <\/p>\n

Continue reading “VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-485524","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search\/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable IRVINE, Calif.–(BUSINESS WIRE)–VIZIO (NYSE: VZIO), the award-winning smart TV, sound bar and home entertainment company, today announced the line up for its first ever IAB NewFronts Presentation. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/","og_locale":"en_US","og_type":"article","og_title":"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation - Market Newsdesk","og_description":"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search\/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable IRVINE, Calif.–(BUSINESS WIRE)–VIZIO (NYSE: VZIO), the award-winning smart TV, sound bar and home entertainment company, today announced the line up for its first ever IAB NewFronts Presentation. William Wang, VIZIO\u2019s CEO and Founder, and Mike O\u2019Donnell, VIZIO\u2019s CRO of … Continue reading \"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/","og_site_name":"Market Newsdesk","article_published_time":"2021-05-03T11:03:43+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20210503005355r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation","datePublished":"2021-05-03T11:03:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/"},"wordCount":1074,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20210503005355r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-offers-media-buyers-fresh-look-at-tv-ad-innovations-in-its-first-iab-newfronts-presentation\/","name":"VIZIO Offers Media Buyers Fresh Look at TV Ad Innovations in Its First IAB NewFronts Presentation - 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