{"id":484567,"date":"2021-04-29T09:33:25","date_gmt":"2021-04-29T13:33:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-and-verizon-media-announce-strategic-partnership-to-advance-connected-tv-omnichannel-advertising\/"},"modified":"2021-04-29T09:33:25","modified_gmt":"2021-04-29T13:33:25","slug":"vizio-and-verizon-media-announce-strategic-partnership-to-advance-connected-tv-omnichannel-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-and-verizon-media-announce-strategic-partnership-to-advance-connected-tv-omnichannel-advertising\/","title":{"rendered":"VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising"},"content":{"rendered":"

<\/p>\n

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising<\/b><\/p>\n

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver new advertising opportunities<\/i><\/p>\n

NEW YORK & IRVINE, Calif.–(BUSINESS WIRE<\/a>)–Verizon Media<\/a> and VIZIO<\/a> (NYSE: VZIO), today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210429005650\/en\/<\/a><\/p>\n

\nEffective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO\u2019s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the exclusive DSP to access this data beginning in 2022. The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media\u2019s DSP advertisers, independent of cookies. While VIZIO remains the exclusive seller of its guaranteed inventory and data licensing, the agreement now also makes Verizon Media its preferred supply-side platform (SSP) for programmatic ad monetization.\n<\/p>\n

\n\u201cThe evolving TV landscape creates unique opportunities and challenges for our customers. To meet and exceed the needs for growth in this area, we continue to strengthen our unified ad stack, which is an end-to-end, integrated ecosystem that delivers sustainable Identity, access to premium inventory and data, and the tools that drive performance and efficiency,\u201d said Iv\u00e1n Markman, Chief Business Officer, Verizon Media. \u201cThis partnership with VIZIO illustrates the deep and meaningful integrations we can forge, and reflects our commitment to leading in the CTV space. Together, we\u2019re empowering our advertisers with exclusive data from the industry\u2019s top hardware and software provider, and strengthening our solutions for publishers.\u201d\n<\/p>\n

\nThe deal also strengthens VIZIO\u2019s cross platform ad retargeting product, Household Connect. Through Verizon Media\u2019s unified ad platform, VIZIO can now offer audience extension campaigns to its advertisers that are fueled by Verizon Media\u2019s unique omnichannel marketplace and diverse cross-device Identity Graph, matched with near real-time Inscape ACR data. Verizon Media’s consent-based Identity Graph is fueled by 200 billion daily cross-screen signals derived from direct consumer relationships across Verizon Media. Combining Verizon Media\u2019s Identity Graph with Inscape, VIZIO\u2019s leading TV data set, enables advertisers to intelligently optimize ad delivery to consumers in the home and on the go. Using this, advertisers can extend the reach and frequency of their VIZIO CTV campaigns while reinforcing brand messaging in an omnichannel manner.\n<\/p>\n

\n\u201cVIZIO has built a CTV advertising ecosystem centered around premium partnerships and our direct-to-device offering,\u201d said Mike O\u2019Donnell, Chief Revenue Officer, Platform+ at VIZIO. \u201cOur relationship with Verizon Media will enable us to expand our reach, bridge the gap between TV and mobile, and create more impactful and actionable premium advertising experiences across platforms.\u201d\n<\/p>\n

\nTogether, VIZIO and Verizon Media will have joint transparency into demand from advertisers, the ability to maximize performance, and access unique insights to drive targeting, incremental reach, optimization, and measurement across platforms. This partnership marks the beginning of a long-term collaboration focused on innovation and next-generation capabilities, including initiatives around immersive and co-watching viewing experiences, interactive cross-platform campaigns, new ad formats, commerce, and AVOD content library development.\n<\/p>\n

More About VIZIO Ads<\/b><\/p>\n

\nVIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.\n<\/p>\n

\nLearn more here: www.vizioads.com<\/a>.\n<\/p>\n

More About VIZIO<\/b><\/p>\n

\nFounded and headquartered in Orange County, California, VIZIO\u2019s mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is driving the future of televisions through its integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. VIZIO also offers a portfolio of innovative sound bars that deliver consumers an elevated audio experience. VIZIO\u2019s platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads to a growing audience that is increasingly transitioning away from linear TV.\n<\/p>\n

More About Verizon Media<\/b><\/p>\n

\nVerizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210429005650\/en\/<\/a><\/span><\/p>\n

Contacts for VIZIO
\n
<\/b>Public Relations
\n
Zach Servideo
\n
Fabric Media
\n
zach@fabricmedia.net<\/a><\/p>\n

\nInvestor Relations
\n
Michael Marks
\n
IR@VIZIO.com<\/a><\/p>\n

Press Contact for Verizon
\n<\/b>
Brittany Votto
\n
brittany.votto@verizonmedia.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Advertising Consumer Electronics Communications Technology Audio\/Video Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver new advertising opportunities NEW YORK & IRVINE, Calif.–(BUSINESS WIRE)–Verizon Media and VIZIO (NYSE: VZIO), today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210429005650\/en\/ Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO\u2019s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the exclusive DSP to access this … <\/p>\n

Continue reading “VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-484567","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vizio-and-verizon-media-announce-strategic-partnership-to-advance-connected-tv-omnichannel-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver new advertising opportunities NEW YORK & IRVINE, Calif.–(BUSINESS WIRE)–Verizon Media and VIZIO (NYSE: VZIO), today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. 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