{"id":484554,"date":"2021-04-29T09:28:17","date_gmt":"2021-04-29T13:28:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market\/"},"modified":"2021-04-29T09:28:17","modified_gmt":"2021-04-29T13:28:17","slug":"creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market\/","title":{"rendered":"Creatd, Inc. Provides Update on Plans to Leverage Iconic &#8216;OG Collection&#8217; in Emerging NFT Market"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">&#8211; The OG Collection is a library of original artwork and imagery from the archives of some of the most iconic magazines of the 20th century<\/h2>\n<h2 class=\"xn-hedline\">&#8211; The collection includes over 100,000 original photographs by the legendary Bob Guccione, showcased in the film documentary Filthy Gorgeous<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">FORT LEE, N.J.<\/span>, <span class=\"xn-chron\">April 29, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Creatd, Inc. (Nasdaq CM: CRTD) (&#8220;Creatd&#8221; or the &#8220;Company&#8221;), the parent company of Recreatd, which houses initiatives leveraging Creatd&#8217;s intellectual property and legacy media assets, including acquired artwork, photographs and media memorabilia, is excited to announce its plans to launch the <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=3573334176&amp;u=https%3A%2F%2Fog.gallery%2F&amp;a=OG+Gallery\" rel=\"nofollow noopener\">OG Gallery<\/a><\/u>, a new NFT art gallery focused on the tokenization, marketing, and sale of digital collectibles originating from the &#8216;OG Collection.&#8217;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1499636\/og_gallery.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1499636\/og_gallery.jpg\" title=\"OG Gallery\" alt=\"OG Gallery\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The OG Collection refers to a library of digital artwork, imagery, original documents, illustrations, collectibles, and photographs from the archival collection of <span class=\"xn-person\">Bob Guccione<\/span>, once the CEO of General Media, owner of publications including <i>Penthouse<\/i>, <i>Viva<\/i>, <i>OMNI<\/i>\u00a0and <i>Longevity<\/i>. The collection, to which <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=2557389151&amp;u=https%3A%2F%2Fwww.vice.com%2Fen%2Ftopic%2Fvolume-20-issue-9&amp;a=Vice+Media+dedicated+an+entire+issue+of+its+magazine+in+2013\" rel=\"nofollow noopener\">Vice Media dedicated an entire issue of its magazine in 2013<\/a><\/u>, includes over 100,000 images, including those of famous models and celebrities taken directly by Guccione himself, as well as those he personally acquired rights to during his tenure as head of one of the most powerful media companies of the 20th century. <\/p>\n<p>Guccione&#8217;s life and legacy have been captured in a number of the Company&#8217;s transmedia properties including: <i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=789993514&amp;u=https%3A%2F%2Fvimeo.com%2Fondemand%2Ffilthygorgeous&amp;a=Filthy+Gorgeous\" rel=\"nofollow noopener\">Filthy Gorgeous<\/a><\/u><\/i><i>, <\/i>a documentary film directed by <span class=\"xn-person\">Barry Avrich<\/span> chronicling the life of <span class=\"xn-person\">Bob Guccione<\/span>; the book <i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=1440401401&amp;u=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fno-ones-pet-sheila-kennedy%2F1123337460&amp;a=No+One%27s+Pet\" rel=\"nofollow noopener\">No One&#8217;s Pet<\/a><\/u><\/i><i>,<\/i>\u00a0written by notable film critic <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=3763932545&amp;u=https%3A%2F%2Fvocal.media%2Fauthors%2Fglenn-kenny-2&amp;a=Glenn+Kenny\" rel=\"nofollow noopener\"><span class=\"xn-person\">Glenn Kenny<\/span><\/a><\/u>; the film\u00a0<i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=3809810928&amp;u=https%3A%2F%2Fwww.imdb.com%2Ftitle%2Ftt4893334%2F&amp;a=Till+Human+Voices+Wake+Us\" rel=\"nofollow noopener\">Till Human Voices Wake Us<\/a><\/u><\/i>, directed by celebrity photographer Indrani and starring <span class=\"xn-person\">Lindsay Lohan<\/span>; and Vocal&#8217;s <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=3212799929&amp;u=https%3A%2F%2Fvocal.media%2Fviva&amp;a=Viva\" rel=\"nofollow noopener\">Viva<\/a><\/u>\u00a0and <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=4045472295&amp;u=https%3A%2F%2Fvocal.media%2Flongevity&amp;a=Longevity\" rel=\"nofollow noopener\">Longevity<\/a><\/u>\u00a0communities, both of which originated through the digitization of legacy content from the General Media magazines of those same names.<\/p>\n<p>Since the Company acquired the collection, individual negatives from the collection\u2014including images of the Penthouse Pets, shot by Guccione\u2014have been sold for hundreds of dollars at auction, without any licensing rights attached.<\/p>\n<p>The OG Collection itself has been independently appraised at between <span class=\"xn-money\">$5<\/span>-7 million, prior to any additional licensing valuations. The Company&#8217;s ability to leverage its technology to revitalize this content represents a significant value proposition for media companies and publishers that are sitting on vast collections of content, which may be of supreme quality but are not in a suitable format for today&#8217;s consumer.<\/p>\n<p>Today&#8217;s launch of the <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=3573334176&amp;u=https%3A%2F%2Fog.gallery%2F&amp;a=OG+Gallery\" rel=\"nofollow noopener\">OG Gallery<\/a><\/u> landing page is the first actionable step of the plan that was articulated on the Company&#8217;s <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=3469792914&amp;u=https%3A%2F%2Fvocal.media%2Fjournal%2Fcreatd-inc-q4-and-full-year-2020-financial-results-webcast&amp;a=Fiscal+Year+2020+Financial+Results+webcast+and+conference+call\" rel=\"nofollow noopener\">Fiscal Year 2020 Financial Results webcast and conference call<\/a><\/u> held in <span class=\"xn-chron\">March 2021<\/span>. The Company is actively exploring numerous applications and technology platforms related to the blockchain and NFT space and will continue to explore all related opportunities that could effectively generate value for the Company while maintaining its creator-first mission.<\/p>\n<p>Those interested in following the progress of the OG Gallery should subscribe to updates through the <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=3153209635&amp;u=https%3A%2F%2Fog.gallery%2F&amp;a=OG+Gallery+landing+page\" rel=\"nofollow noopener\">OG Gallery landing page<\/a><\/u>.<\/p>\n<p>More details on the OG Gallery landing page launch are available in <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=2962819431&amp;u=https%3A%2F%2Fvocal.media%2Fjournal%2Fintroducing-the-og-gallery&amp;a=CEO+Jeremy+Frommer%27s+article%2C+published+on+Vocal\" rel=\"nofollow noopener\">CEO <span class=\"xn-person\">Jeremy Frommer&#8217;s<\/span> article, published on Vocal<\/a><\/u>.<\/p>\n<p>\n        <u>About Creatd<br \/><\/u>Creatd,\u00a0Inc. (Nasdaq CM: CRTD) is a creator-first\u00a0 technology\u00a0 company\u00a0 and\u00a0 the\u00a0 parent\u00a0 company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and \u00a0brands through technology and partnership. We accomplish this\u00a0 through Creatd&#8217;s three main business pillars: Vocal Ventures, Creatd Partners, and Recreatd. For news and updates, subscribe to Creatd&#8217;s newsletter: <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3146280-1&amp;h=558900772&amp;u=https%3A%2F%2Fcreatd.com%2Fnewsletter&amp;a=https%3A%2F%2Fcreatd.com%2Fnewsletter\" rel=\"nofollow noopener\">https:\/\/creatd.com\/newsletter<\/a><\/u><\/p>\n<p>Investor Relations Contact: <u><a target=\"_blank\" href=\"mailto:ir@creatd.com\" rel=\"nofollow noopener\">IR@creatd.com<\/a><\/u><\/p>\n<p>\n        <u>Forward-Looking Statements<br \/><\/u>Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as &#8220;will likely result,&#8221; &#8220;are expected to,&#8221; &#8220;will continue,&#8221; &#8220;is anticipated,&#8221; &#8220;estimated,&#8221; &#8220;intends,&#8221; &#8220;plans,&#8221; &#8220;believes&#8221; and &#8220;projects&#8221;) may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot\u00a0assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1294458\/Creatd_Logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1294458\/Creatd_Logo.jpg\" title=\"(PRNewsfoto\/Creatd, Inc.)\" alt=\"(PRNewsfoto\/Creatd, Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY60194&amp;sd=2021-04-29\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market-301280324.html\">http:\/\/www.prnewswire.com\/news-releases\/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market-301280324.html<\/a><\/p>\n<p>SOURCE  Creatd, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY60194&amp;Transmission_Id=202104290925PR_NEWS_USPR_____NY60194&amp;DateId=20210429\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; The OG Collection is a library of original artwork and imagery from the archives of some of the most iconic magazines of the 20th century &#8211; The collection includes over 100,000 original photographs by the legendary Bob Guccione, showcased in the film documentary Filthy Gorgeous PR Newswire FORT LEE, N.J., April 29, 2021 \/PRNewswire\/ &#8212;\u00a0Creatd, Inc. (Nasdaq CM: CRTD) (&#8220;Creatd&#8221; or the &#8220;Company&#8221;), the parent company of Recreatd, which houses initiatives leveraging Creatd&#8217;s intellectual property and legacy media assets, including acquired artwork, photographs and media memorabilia, is excited to announce its plans to launch the OG Gallery, a new NFT art gallery focused on the tokenization, marketing, and sale of digital collectibles originating from the &#8216;OG Collection.&#8217; The OG &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Creatd, Inc. Provides Update on Plans to Leverage Iconic &#8216;OG Collection&#8217; in Emerging NFT Market&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-484554","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creatd, Inc. Provides Update on Plans to Leverage Iconic &#039;OG Collection&#039; in Emerging NFT Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creatd, Inc. 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(Nasdaq CM: CRTD) (&#8220;Creatd&#8221; or the &#8220;Company&#8221;), the parent company of Recreatd, which houses initiatives leveraging Creatd&#8217;s intellectual property and legacy media assets, including acquired artwork, photographs and media memorabilia, is excited to announce its plans to launch the OG Gallery, a new NFT art gallery focused on the tokenization, marketing, and sale of digital collectibles originating from the &#8216;OG Collection.&#8217; The OG &hellip; Continue reading &quot;Creatd, Inc. 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Provides Update on Plans to Leverage Iconic 'OG Collection' in Emerging NFT Market - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market\/","og_locale":"en_US","og_type":"article","og_title":"Creatd, Inc. Provides Update on Plans to Leverage Iconic 'OG Collection' in Emerging NFT Market - Market Newsdesk","og_description":"&#8211; The OG Collection is a library of original artwork and imagery from the archives of some of the most iconic magazines of the 20th century &#8211; The collection includes over 100,000 original photographs by the legendary Bob Guccione, showcased in the film documentary Filthy Gorgeous PR Newswire FORT LEE, N.J., April 29, 2021 \/PRNewswire\/ &#8212;\u00a0Creatd, Inc. (Nasdaq CM: CRTD) (&#8220;Creatd&#8221; or the &#8220;Company&#8221;), the parent company of Recreatd, which houses initiatives leveraging Creatd&#8217;s intellectual property and legacy media assets, including acquired artwork, photographs and media memorabilia, is excited to announce its plans to launch the OG Gallery, a new NFT art gallery focused on the tokenization, marketing, and sale of digital collectibles originating from the &#8216;OG Collection.&#8217; The OG &hellip; Continue reading \"Creatd, Inc. 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