Kroger Subsidiary Will Offer Additional Alkaline88\u00ae SKUs in Their 261 Stores<\/i><\/p>\n
SCOTTSDALE, Ariz.–(BUSINESS WIRE<\/a>)– \n\u201cKroger subsidiary Harris Teeter is a fantastic operation that has a wonderful reputation throughout their region. We are happy that they\u2019ve become the latest banner to expand their Alkaline88\u00ae<\/sup> SKU offerings. They join other premier grocers, drugstore, and convenience stores who have increased their shelf space dedicated to the Alkaline88 brand,\u201d says Richard A. Wright, President and CEO of The Alkaline Water Company. \u201cAlong with adding our new \u2018perfect for the fridge\u2019 two-liter and one-liter six-pack SKUs, Harris Teeter will also carry our fully-recyclable aluminum single serve, which continues to gain traction with our customers.\u201d\n<\/p>\n \n\u201cThe Alkaline Water Company was a pandemic-strong company, able to deliver to its customers throughout the summer last year. We believe that this positioned us well for impressive organic growth since. As per Nielsen data for the 26 weeks prior to March 27, 2021, Alkaline88 was the fastest-growing top ten value-added brand in both units and volume. This growth is realized both through the addition of new retail locations, now over 75,000, and additional SKUs on the shelves of many of those stores, like Harris Teeter,\u201d continues Wright.\n<\/p>\n \nHarris Teeter operates its own buying department as a division of The Kroger Co. and has stores in Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and the District of Columbia.\n<\/p>\n \nAlkaline88 is known for its superior hydration with a perfect 8.8 pH balance. The brand was developed to deliver a smooth taste that encourages consumers to drink more and fully hydrate, and the company is dedicated to purity, quality, and value. The water\u2019s ingredient deck is simple, easy to understand and free of buffers. Alkaline88 ionized water contains just two pure ingredients that customers trust \u2014 water and Pink Himalayan Rock Salt. Alkaline88 is The Clean Beverage Company\u2122 making a Clean Difference in the water you drink and the world we share.\n<\/p>\n \nThe Alkaline88\u00ae<\/sup> flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com<\/a>.\n<\/p>\n About The Alkaline Water Company:<\/span><\/strong><\/p>\n \nFounded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88\u00ae<\/sup>, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88\u00ae<\/sup> delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label \u2018Clean Beverage.\u2019 Quickly being recognized as a growing lifestyle brand, Alkaline88\u00ae<\/sup> launched A88 Infused\u2122 in 2019 to meet consumer demand for flavor-infused products. A88 Infused\u2122 flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company\u2019s CBD water and flavor-infused water. For the Company\u2019s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company\u2019s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies.\n<\/p>\n \nTo purchase Alkaline88\u00ae<\/sup> and A88 Flavor Infused products online, visit us at www.alkaline88.com<\/a>. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com<\/a> or connect with us on Facebook, Twitter, Instagram, or LinkedIn.\n<\/p>\n About The Kroger Co.:<\/span><\/b><\/p>\n \nAt The Kroger Co., they are Fresh for Everyone\u2122 and dedicated to their Purpose: To Feed the Human Spirit\u00ae. They are, across their family of companies, nearly half a million associates who serve 60 million households annually through a seamless shopping experience under a variety of banner names. They are committed to creating #ZeroHungerZeroWaste communities by 2025.\n<\/p>\n Notice Regarding Forward-Looking Statements<\/b><\/p>\n \nThis news release contains \u201cforward-looking statements.\u201d Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the Company is positioned well for impressive organic growth.\n<\/p>\n \nThe material assumptions supporting these forward-looking statements include, among others, that the demand for the Company\u2019s products will continue to significantly grow; that the past production capacity of the Company\u2019s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company\u2019s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company\u2019s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company\u2019s products; and that the Company will be able to obtain additional capital to meet the Company\u2019s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company\u2019s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and\/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company\u2019s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company\u2019s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov<\/a>, and on the SEDAR, available at www.sedar.com<\/a>.\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210429005225\/en\/<\/a><\/span><\/p>\n The Alkaline Water Company Inc. Media KEYWORDS:<\/b> United States North America Florida District of Columbia Delaware Maryland North Carolina Arizona Virginia Georgia South Carolina<\/p>\n INDUSTRY KEYWORDS:<\/b> Retail Supermarket Food\/Beverage<\/p>\n
\nThe Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the \u201cCompany\u201d), the country\u2019s largest independent alkaline water company, is pleased to announce that Harris Teeter, a wholly-owned subsidiary of The Kroger Co., will be offering three additional product SKUs to their customers in all 261 stores throughout seven states and the District of Columbia.\n<\/p>\n<\/p>\n
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Richard A. Wright
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President and CEO
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800-923-1910
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investors@thealkalinewaterco.com
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Jessica Starman
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888-461-2233
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jessica@elev8newmedia.com<\/a><\/p>\n
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