{"id":484494,"date":"2021-04-29T09:05:38","date_gmt":"2021-04-29T13:05:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ibm-watson-advertising-accelerator-expands-to-bring-ai-to-fast-growing-ott-media-and-streaming-landscape\/"},"modified":"2021-04-29T09:05:38","modified_gmt":"2021-04-29T13:05:38","slug":"ibm-watson-advertising-accelerator-expands-to-bring-ai-to-fast-growing-ott-media-and-streaming-landscape","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ibm-watson-advertising-accelerator-expands-to-bring-ai-to-fast-growing-ott-media-and-streaming-landscape\/","title":{"rendered":"IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape"},"content":{"rendered":"
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As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>, April 29, 2021<\/span> \/PRNewswire\/ —\u00a0<\/b>IBM (NYSE: IBM<\/a>) today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming platforms, IBM is partnering closely with Xandr, an industry leader in programmatic and converged video solutions, to help scale adoption of Accelerator.<\/p>\n

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According to eMarketer, in 2020 streaming households outnumbered traditional cable households for the first time, and 27% of cable households are expected to switch in 2021.[1] With this growth, many brands may seek to increase their streaming ad budgets to better target their core groups. According to a survey<\/a>\u00a0conducted by the IAB, at the end Q1 2021\u00a0media buyers plan to increase U.S. spending for digital video, including CTV\/OTT, to 20% of their total media budgets this year.\u00a0IBM Watson Advertising Accelerator allows brands to tailor ads at the individual impression level, enabling personalization to the viewer in the moment with the goal of improving campaign outcomes for brands, translating into a win for consumers, platforms and advertisers.<\/p>\n

Originally designed for display advertising, IBM Watson Advertising Accelerator now also brings powerful AI-driven capabilities to video and OTT campaigns. It uses IBM Watson AI to process and action real-time data signals and to dynamically assemble ads to help brands improve campaigns and time-to-value three-fold:<\/p>\n