{"id":484424,"date":"2021-04-29T09:03:19","date_gmt":"2021-04-29T13:03:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/2021-brandsmart-awards-winners-announced-at-19th-annual-brandsmart-conference\/"},"modified":"2021-04-29T09:03:19","modified_gmt":"2021-04-29T13:03:19","slug":"2021-brandsmart-awards-winners-announced-at-19th-annual-brandsmart-conference","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/2021-brandsmart-awards-winners-announced-at-19th-annual-brandsmart-conference\/","title":{"rendered":"2021 BrandSmart Awards Winners Announced at 19th Annual BrandSmart Conference"},"content":{"rendered":"

\nFor the first time ever, BrandSmart Awards GRAND CHAMPION title goes to two winning campaigns; New inclusive marketing judging criteria announced for next year\u2019s awards
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CHICAGO, April 29, 2021 (GLOBE NEWSWIRE) — The winners of the marketing industry\u2019s prestigious BrandSmart Awards were announced last night at the close of day one of the 19th<\/sup> Annual BrandSmart Conference. The brands and agencies behind the year’s most remarkable brand marketing campaigns celebrated at yesterday\u2019s BrandSmart Awards Program, held virtually for a second consecutive year. This year\u2019s Awards program featured steep competition with many exemplary campaigns submitted for 2021 BrandSmart Awards. The Awards committee was pleased to have an esteemed panel of judges representing many leading global brands.<\/p>\n

\n Two Winners Named Best Overall<\/u>\n <\/p>\n

The GRAND CHAMPION Award recognizes the most outstanding overall entry from among the gold-level winners in each of seven individual award categories. In a BrandSmart Awards first, the GRAND CHAMPION Award was bestowed upon two campaigns, each exceptional in its own way: National Association of REALTORS\u2019 \u201cThe Fight for Fair\u201d and American Eagle\u2019s \u201cVirtual Holiday Stores.\u201d After a rigorous judging process that included 25 marketing and branding experts<\/a> from some of the top global brands, two campaigns emerged as Grand Champion winners \u2013 each having top rankings from judges and ultimately tying for the coveted Grand Champion position.<\/p>\n

\u201cAmerican Eagle has broken new ground for the retail industry, with a flawless blend of advertising combined with the future of technology using augmented reality to deliver an authentic in-store user experience,” said BrandSmart Awards Director Harvey Morris, \u201cAnd the National Association of REALTOR\u2019s campaign does a beautiful job of instilling meaning and purpose for every realtor, inspiring them to feel like they can make a positive societal impact that is greater than themselves.\u201d<\/p>\n

The individual award category gold winners include:<\/p>\n

\n Brand Engagement Award:<\/b>\n <\/p>\n

\n Frigo\u00ae Cheese<\/a> for \u201cLotta Ricotta\u201d campaign with Hangar12<\/a><\/p>\n

\n \u00a0<\/b>\n <\/p>\n

\n Brand Momentum Award: <\/b>\n <\/p>\n

\n Jayco<\/a> for \u201cWe Were Built for This\u201d campaign with LoSasso<\/a><\/p>\n

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\n Integrated Marketing Award:<\/b>\n <\/p>\n

\n Lenovo<\/a> for \u201cSmarter Way Forward\u201d campaign with StudioNorth<\/a><\/p>\n

\u00a0<\/p>\n

\n Cause Marketing Award:<\/b>\n <\/p>\n

\n National Association of REALTORS\u00ae<\/a> for \u201cThe Fight for Fair\u201d campaign with HAVAS Chicago<\/a> + HAVAS Media Boston<\/a><\/p>\n

\u00a0<\/p>\n

\n Influencer Marketing Award:<\/b>\n <\/p>\n

\n Hollister Incorporated<\/a> for \u201cOstomy Awareness Day 2020\u201d campaign with StudioNorth<\/a><\/p>\n

\u00a0<\/p>\n

\n Brand Innovation Award:<\/b>\n <\/p>\n

\n American Eagle<\/a> for \u201cVirtual Holiday Stores\u201d campaign with Snap, Inc.<\/a> and 360i<\/a><\/p>\n

\u00a0<\/p>\n

\n Brand Advocacy Award:<\/b>\n <\/p>\n

\n Wisconsin Cheese<\/a> for \u201cVirtual Cheeselandia\u201d campaign with We Must Be Bold<\/a><\/p>\n

\u00a0<\/p>\n

\n Grand Champion Award [TIE]:<\/b>\n <\/p>\n

\n National Association of REALTORS\u00ae<\/a> for \u201cThe Fight for Fair\u201d campaign with HAVAS Chicago<\/a> + HAVAS Media Boston<\/a><\/p>\n

\u00a0<\/p>\n

\n American Eagle<\/a> for \u201cVirtual Holiday Stores\u201d campaign with Snap, Inc.<\/a> and 360i<\/a><\/p>\n

\u00a0<\/p>\n

To view all the 2021 BrandSmart Awards winning video case studies, visit https:\/\/amachicago.org\/brandsmart-awards-2021\/<\/a><\/p>\n

\n Inclusive Marketing A New Criterion<\/u>\n <\/p>\n

The BrandSmart Awards committee also announced that beginning in 2022, BrandSmart Awards would become the first marketing industry awards program to add Inclusive Marketing as a judging criterion in every awards category. \u201cElevating the importance of marketing inclusivity as a judging criterion across all awards categories is just one part of our reinvigorated commitment to diversity, equity and inclusion throughout our industry,\u201d said Morris, \u201cJudges will evaluate how well entries demonstrate inclusivity through messaging, people, processes and\/or technologies.\u201d<\/p>\n

\n About BrandSmart Awards<\/u>\n <\/p>\n

Since 2009, the BrandSmart Awards have celebrated the brands and agencies behind the brand marketing campaigns that best exemplify the powerful relationship between beauty and measurement \u2013 the marriage of creativity and results. \u00a0To learn more, go to http:\/\/www.brandsmartawards.org\/<\/a> or contact harvey.morris@brandsmartawards.org<\/a><\/p>\n

\n Attachments<\/strong>\n <\/p>\n