{"id":484419,"date":"2021-04-29T09:02:15","date_gmt":"2021-04-29T13:02:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/"},"modified":"2021-04-29T09:02:15","modified_gmt":"2021-04-29T13:02:15","slug":"global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/","title":{"rendered":"Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds<\/b><\/p>\n<p class=\"bwalignc\">\nIndustry added 500 million new and more diverse gamers over the past three years, fueled by mobile gaming adoption and desire for social experiences\n<\/p>\n<p class=\"bwalignl\">NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nIn a new report, Accenture (NYSE: ACN) estimates that the full value of the gaming industry now exceeds $300 billion, more than the combined markets for movies and music, driven by a surge in mobile gaming and an emphasis on social interaction during the COVID-19 pandemic.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210429005126\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210429005126\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210429005126\/en\/874633\/4\/GamingSpend.jpg\" alt=\"Accenture invests in the cybersecurity startup prevailion to Give clients advanced warning of breaches. (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Accenture invests in the cybersecurity startup prevailion to Give clients advanced warning of breaches. (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nAccenture\u2019s new report\u2014\u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Finsights%2Fsoftware-platforms%2Fgaming-the-next-super-platform%3Fc%3Dacn_glb_thenewgamingexpbusinesswire_12160747%26n%3Dmrl_0421&amp;esheet=52419900&amp;newsitemid=20210429005126&amp;lan=en-US&amp;anchor=Gaming%3A+the+new+superplatform&amp;index=1&amp;md5=72da4972a29fcdc4ebca8cf56a782214\">Gaming: the new superplatform<\/a>\u201d \u2014 analyzes data from 4,000 gamers across four of the largest gaming markets \u2014 China, Japan, the United Kingdom and the United States \u2014 to understand gamers\u2019 needs and the drivers behind the industry\u2019s massive growth.\n<\/p>\n<p>\nThe gaming industry has increased by half a billion players in the past three years, totaling 2.7 billion people globally. The report predicts more than 400 million new gamers are expected by the end of 2023. The profiles of these new joiners are also changing: 60% are women, 30% are under 25 years old and one-third identify as non-white. Whereas respondents who identified as longtime gamers are 61% male, 79% over 25 years old and 76% identifying as white.\n<\/p>\n<p>\n\u201cThe emergence of new gaming platforms and changing demographics are pushing gaming businesses away from being product-centric to becoming experience-oriented platforms,\u201d said Seth Schuler, managing director with Accenture\u2019s Software &amp; Platforms industry group. \u201cThe industry must balance the needs of its newest adopters, who care more deeply about their online interactions, with the expectations of gaming loyalists who remain the industry\u2019s most lucrative customers.\u201d\n<\/p>\n<p>\nAs the gaming community continues to grow, the social aspect is an increasingly key aspect to gamers\u2019 overall experiences. 84% of respondents say video games help them connect with others with similar interests, while three-quarters of them recognize that more of their social interactions now happen on gaming platforms.\n<\/p>\n<p>\nAccording to the survey, gamers are spending an average 16 hours a week playing, eight hours a week watching or participating in game streams and six hours a week interacting in game forums and communities. These social interactions are one of the key drivers behind online gaming\u2019s growth: about three-in-four gamers indicate they expect online gaming to become a larger part of their gaming experience in the future.\n<\/p>\n<p>\n\u201cBeyond its already tremendous size, the gaming industry has had a significant global impact on entertainment and culture, spanning successful movie franchises, arena-based competitions, toys and more,\u201d said Robin Murdoch, global Software &amp; Platform lead at Accenture. \u201cAs we watch this influence expand, we\u2019re seeing the emergence of gaming as an ecosystem of superplatforms where players can meet, communicate, watch live-streamed concerts, shop or listen to music.\u201d\n<\/p>\n<p>\nThese findings are part of a three-part series looking at the changing faces of gaming, from the industry\u2019s overall growth to its challenges and opportunities ahead. To read the full report, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Finsights%2Fsoftware-platforms%2Fgaming-the-next-super-platform&amp;esheet=52419900&amp;newsitemid=20210429005126&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Finsights%2Fsoftware-platforms%2Fgaming-the-next-super-platform&amp;index=2&amp;md5=a6015e4dadbb0efcca25a271ca0a6e28\">https:\/\/www.accenture.com\/us-en\/insights\/software-platforms\/gaming-the-next-super-platform<\/a>.\n<\/p>\n<p><b>Research Methodology<br \/>\n<br \/><\/b>The research is based on data collected via an online survey with 4,000 consumers who spend at least four hours per week playing video games. The sample is evenly distributed across four countries: China, Japan, the US, and the UK. We also conducted more than one dozen in-depth interviews with industry executives from gaming companies including Activision Blizzard, EA, Evertoon, Niantic, Razer, Square Enix, Samsung, Splash Damage and Tencent, among others.\n<\/p>\n<p><b>About Accenture<br \/>\n<br \/><\/b>Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services\u2014all powered by the world\u2019s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.accenture.com&amp;esheet=52419900&amp;newsitemid=20210429005126&amp;lan=en-US&amp;anchor=www.accenture.com&amp;index=3&amp;md5=7f8846ce04df6a462eb55a0dad9f62c9\">www.accenture.com<\/a>.\n<\/p>\n<p>\nAccenture\u2019s Software and Platforms industry helps software and platform companies innovate to\u202f<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Finsights%2Fsoftware-platforms%2Fcoronavirus-platform-infrastructure-operational-resilience&amp;esheet=52419900&amp;newsitemid=20210429005126&amp;lan=en-US&amp;anchor=stay+ahead+of+disruption&amp;index=4&amp;md5=7346162440c4b670754a211e0a0dc8f5\">stay ahead of disruption<\/a>. To learn more, visit\u202f<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Findustries%2Fsoftware-and-platforms-index&amp;esheet=52419900&amp;newsitemid=20210429005126&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.accenture.com%2Fus-en%2Findustries%2Fsoftware-and-platforms-index&amp;index=5&amp;md5=a8f3695b2b4482816fbacd1a4e9cb45f\">https:\/\/www.accenture.com\/us-en\/industries\/software-and-platforms-index<\/a>.\n<\/p>\n<p>\nCopyright\u00a9 2021 Accenture. All rights reserved.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210429005126r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210429005126\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210429005126\/en\/<\/a><\/span><\/p>\n<p>\nQuentin Nolibois<br \/>\n<br \/>Accenture<br \/>\n<br \/>+1 415 741 8356<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:quentin.nolibois@accenture.com\">quentin.nolibois@accenture.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consulting Data Management Consumer Electronics Technology Professional Services Electronic Games Entertainment Other Technology Software Audio\/Video Other Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210429005126\/en\/874633\/3\/GamingSpend.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Accenture invests in the cybersecurity startup prevailion to Give clients advanced warning of breaches. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210429005126\/en\/874634\/3\/Connection.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Accenture\u2019s survey found people prioritize connecting with friends and meeting new people while gaming. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds Industry added 500 million new and more diverse gamers over the past three years, fueled by mobile gaming adoption and desire for social experiences NEW YORK&#8211;(BUSINESS WIRE)&#8211; In a new report, Accenture (NYSE: ACN) estimates that the full value of the gaming industry now exceeds $300 billion, more than the combined markets for movies and music, driven by a surge in mobile gaming and an emphasis on social interaction during the COVID-19 pandemic. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210429005126\/en\/ Accenture invests in the cybersecurity startup prevailion to Give clients advanced warning of breaches. (Graphic: Business Wire) Accenture\u2019s new report\u2014\u201cGaming: the new superplatform\u201d \u2014 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-484419","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds Industry added 500 million new and more diverse gamers over the past three years, fueled by mobile gaming adoption and desire for social experiences NEW YORK&#8211;(BUSINESS WIRE)&#8211; In a new report, Accenture (NYSE: ACN) estimates that the full value of the gaming industry now exceeds $300 billion, more than the combined markets for movies and music, driven by a surge in mobile gaming and an emphasis on social interaction during the COVID-19 pandemic. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210429005126\/en\/ Accenture invests in the cybersecurity startup prevailion to Give clients advanced warning of breaches. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210429005126\/en\/ Accenture invests in the cybersecurity startup prevailion to Give clients advanced warning of breaches. (Graphic: Business Wire) Accenture\u2019s new report\u2014\u201cGaming: the new superplatform\u201d \u2014 &hellip; Continue reading \"Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-29T13:02:15+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210429005126\/en\/874633\/4\/GamingSpend.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds","datePublished":"2021-04-29T13:02:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/"},"wordCount":818,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210429005126\/en\/874633\/4\/GamingSpend.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/global-gaming-industry-value-now-exceeds-300-billion-new-accenture-report-finds\/","name":"Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds - 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