{"id":483482,"date":"2021-04-28T09:33:12","date_gmt":"2021-04-28T13:33:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\/"},"modified":"2021-04-28T09:33:12","modified_gmt":"2021-04-28T13:33:12","slug":"equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\/","title":{"rendered":"EquipmentWatch Releases Study on\u00a0Value of Brand in Equipment Pricing"},"content":{"rendered":"<h2>\nTop Performers Include: Caterpillar, Hyundai, Hesston,\u00a0Hagie, Deere and Case IH<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">ATLANTA, April  28, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_P-Xr8OAMLGVfq3D6SvMi_uspD0OevnR1rv90uUtQDyXEOKl4lefNLxIzkvV0aG4amx8ehq_RK7euLzb8H2FBA==\" rel=\"nofollow noopener\" target=\"_blank\">EquipmentWatch<\/a>, the world leader in data, software and insight for the heavy equipment industry, today announces a research study on the value of a brand name during the lifecycle of heavy equipment. The report takes a deep dive into the impact of brand on pricing for construction, lift and agricultural equipment\u00a0on the resale and auction channels.\u00a0 \u00a0<\/p>\n<p>Insights\u00a0include:\u00a0<\/p>\n<ul type=\"disc\">\n<li>Learn what brand premium is and how it has influenced the resale and auction channels over the past two years\u00a0\u00a0<\/li>\n<li>Understand how brand name contributes to an equipment\u2019s price to help you with your equipment-buying strategy\u00a0<\/li>\n<li>Caterpillar&#8217;s construction equipment had the highest brand premium for 2019 and 2020, see which other brands rounded out the top five\u00a0<\/li>\n<li>Deere captures highest overall brand premium for agricultural equipment on both the resale and auction channels, see details on which types of their equipment have the highest and lowest brand premium<\/li>\n<\/ul>\n<p>Read the full report here:\u00a0<\/p>\n<p align=\"center\">\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=c4R8YLrV1beqI4j6Wx4CGPXTp5KhLgTIZZGCJTX-41utr9NNSu3URQUZY7KZbN0JWCoPRDSmhm19jSGTnj8J46Pbr6zYcgog5f37SYLeHZr2az8KKEQipW7cEVOhfXmjco8QRvzHpWFYUnsbxRWtzw==\" rel=\"nofollow noopener\" target=\"_blank\">What\u2019s a Brand Name Worth?<\/a>\n      <\/p>\n<p>\n        <strong>About EquipmentWatch<\/strong>\u00a0<br \/>EquipmentWatch is the trusted source for heavy equipment data and intelligence. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in independent, third-party heavy equipment research serving more than 15,000 professional, high-volume users of construction, ag, and lift\/access data. The EquipmentWatch products are valuable tools in decisions surrounding the purchase, valuation, operation, and equipment disposal.\u00a0<\/p>\n<p>For more than 60 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, rental companies, lenders, insurers, and government agencies\u00a0involved in heavy civil construction. EquipmentWatch owns The Rental Rate Blue Book.\u00a0 For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qt619ziB_0MwemWfk_U6nyKaJszmhihIveZ9Jq9FoKpQimZGyAelHzu2GJBlxDBhBT7hdFirMskarkZOQzawuo0uqZhssNFUOJh4lbnqngQ=\" rel=\"nofollow noopener\" target=\"_blank\"><u>www.equipmentwatch.com<\/u><\/a>.\u00a0<\/p>\n<p>\n        <strong>About Informa<\/strong>\u00a0\u00a0<br \/>Informa PLC is a leading international business to business information services group, operating in more than 30 countries. We create transaction-led exhibitions and content-based events, specialist data,\u00a0intelligence\u00a0and marketing services products, as well as scholarly research and specialist reference-led academic content. Our products and services help businesses and professionals connect, learn, do\u00a0business\u00a0and gain an edge over the competition. Informa is listed on the London Stock Exchange and is a member of the FTSE 100.\u00a0\u00a0<\/p>\n<p>\n        <strong>Media Contact:<\/strong>\u00a0<br \/>Alphonso Crawford\u00a0<br \/>EquipmentWatch\u00a0<br \/>470.602.4773<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3Ch9jWQvJVECO7yzqLWQxYZexckfRl6jOaHePhc7xE-zPn5i6dPmOiaBTvk4Rqa59iY_7v49yqHfMJqfpxJTmPYTrShTNWHYA95WdvDjofA_CHSQHhmM2DXa1ZLuVUOf\" rel=\"nofollow noopener\" target=\"_blank\"><u>alphonso.crawford@informa.com<\/u><\/a>\u00a0<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIyNDcxNSM0MTQyMDM0IzIxODczNzU=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/1419c05d-e1df-4ab2-9d17-81cbc03b7c3a\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Top Performers Include: Caterpillar, Hyundai, Hesston,\u00a0Hagie, Deere and Case IH ATLANTA, April 28, 2021 (GLOBE NEWSWIRE) &#8212; EquipmentWatch, the world leader in data, software and insight for the heavy equipment industry, today announces a research study on the value of a brand name during the lifecycle of heavy equipment. The report takes a deep dive into the impact of brand on pricing for construction, lift and agricultural equipment\u00a0on the resale and auction channels.\u00a0 \u00a0 Insights\u00a0include:\u00a0 Learn what brand premium is and how it has influenced the resale and auction channels over the past two years\u00a0\u00a0 Understand how brand name contributes to an equipment\u2019s price to help you with your equipment-buying strategy\u00a0 Caterpillar&#8217;s construction equipment had the highest brand premium for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EquipmentWatch Releases Study on\u00a0Value of Brand in Equipment Pricing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-483482","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EquipmentWatch Releases Study on\u00a0Value of Brand in Equipment Pricing - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EquipmentWatch Releases Study on\u00a0Value of Brand in Equipment Pricing - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Top Performers Include: Caterpillar, Hyundai, Hesston,\u00a0Hagie, Deere and Case IH ATLANTA, April 28, 2021 (GLOBE NEWSWIRE) &#8212; EquipmentWatch, the world leader in data, software and insight for the heavy equipment industry, today announces a research study on the value of a brand name during the lifecycle of heavy equipment. The report takes a deep dive into the impact of brand on pricing for construction, lift and agricultural equipment\u00a0on the resale and auction channels.\u00a0 \u00a0 Insights\u00a0include:\u00a0 Learn what brand premium is and how it has influenced the resale and auction channels over the past two years\u00a0\u00a0 Understand how brand name contributes to an equipment\u2019s price to help you with your equipment-buying strategy\u00a0 Caterpillar&#8217;s construction equipment had the highest brand premium for &hellip; Continue reading &quot;EquipmentWatch Releases Study on\u00a0Value of Brand in Equipment Pricing&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T13:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIyNDcxNSM0MTQyMDM0IzIxODczNzU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"EquipmentWatch Releases Study on\u00a0Value of Brand in Equipment Pricing\",\"datePublished\":\"2021-04-28T13:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\\\/\"},\"wordCount\":371,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIyNDcxNSM0MTQyMDM0IzIxODczNzU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equipmentwatch-releases-study-on-value-of-brand-in-equipment-pricing\\\/\",\"name\":\"EquipmentWatch Releases Study on\u00a0Value of Brand in Equipment Pricing - 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