{"id":482951,"date":"2021-04-28T06:03:43","date_gmt":"2021-04-28T10:03:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/backbone-angels-and-future-capital-announce-their-first-investment-joining-angels-of-many-mars-iaf-and-others-in-backing-heirlume\/"},"modified":"2021-04-28T06:03:43","modified_gmt":"2021-04-28T10:03:43","slug":"backbone-angels-and-future-capital-announce-their-first-investment-joining-angels-of-many-mars-iaf-and-others-in-backing-heirlume","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/backbone-angels-and-future-capital-announce-their-first-investment-joining-angels-of-many-mars-iaf-and-others-in-backing-heirlume\/","title":{"rendered":"Backbone Angels and Future Capital announce their first investment, joining Angels of Many, MaRS IAF and others in backing Heirlume"},"content":{"rendered":"

\nAI-powered online trademarking platform will serve strong demand in U.S. market
\n<\/h2>\n
\n

TORONTO, April 28, 2021 (GLOBE NEWSWIRE) — Heirlume, the first AI-powered self-serve online trademark search and registration platform, announced the close of its $1.7M seed round with participation from Backbone Angels<\/u><\/a>, Future Capital<\/u><\/a>, Angels of Many<\/u><\/a>, MaRS IAF<\/a>, and angel investors, including KOHO Financial founder Daniel Eberhard; Daniel Debow; Sid Lee Executive Chairman Bertrand Cesvet; Create and Cultivate founder, Jaclyn Johnson.<\/p>\n

Heirlume is the first investment from both Future Capital and the recently announced Backbone Angels collective, which exist to close the funding gap.<\/p>\n

Co-founded in late 2019 by Julie MacDonell; Sarah Ruest, who serves as CTO; and Dave MacDonell, Heirlume aspires to be the largest Canadian tech company with a majority female-identifying tech team. The founders are equally committed to reflecting diversity at every level of the company, from staff to board positions to cap table.<\/p>\n

“One of the biggest barriers for new investors is access to great investment opportunities,\u201d comments Marlon Thompson, founder & CEO of Future Capital. \u201cAdditionally, more and more founders, lead investors and VCs are prioritizing diversity as they raise and deploy capital. We believe our approach is a model to bridge the gap between diverse investors and great companies like Heirlume.”<\/p>\n

In fact, 65% of the investors on Heirlume\u2019s cap table identify as women or underrepresented investors. The investment will fund Heirlume\u2019s launch into the U.S. market and the implementation of key strategic partnerships.<\/p>\n

Backbone Angels Founding Partner and Shopify VP, Assistant General Counsel, Erin Zipes adds, \u201cFor Backbone to achieve its mission of elevating the economic position of women and non-binary founders, one of the things we’re looking for are scalable companies poised for very high growth. Heirlume is exactly the type of company we want to be involved with.\u201d<\/p>\n

\n AI enables flawlessly compliant trademark applications<\/strong>\n <\/p>\n

Heirlume\u2019s artificial intelligence platform ensures thoroughly searched trademarks and flawlessly compliant trademark applications, something that even top-drawer firms often fail to deliver but that well-engineered and rigorously tested machine learning can do at scale, around the clock.<\/p>\n

\u201cUp to 85% of small businesses experience trademark infringement, and more than half of them are forced to close or rebrand. It\u2019s heartbreaking for us as practitioners because we know how preventable it is,\u201d says CEO and Toronto-based IP lawyer Julie MacDonell. \u201cWe believe all business owners should be able to secure trademark protection as easily as registering a domain name and as affordably as a trip to the ballpark. Now they can.\u201d<\/p>\n

\n Potential in the growing number of new businesses<\/strong>\n <\/p>\n

Applications for new businesses are rising at the fastest rate since 2007 in the U.S. and Canada, and MacDonell is betting that most SMBs would register trademarks if they could more easily afford to do so. That market potential, along with the company\u2019s explicitly diverse team, caught the attention of investors.<\/p>\n

\u201cIn the wake of social movements including MeToo, Black Lives Matter, Stop Asian Hate, and equal rights for the 2SLGBTQ+ community, and with COVID-19 widening economic inequality, corporations have an immense role to play,\u201d says CTO Sarah Ruest. \u201cAt Heirlume, it\u2019s our belief that we have a responsibility to be<\/em> the change. If the next 10 unicorns reflect our diverse society, we could begin to see a culture shift.\u201d<\/p>\n

With this seed round, Heirlume now has the capital and top-tier advisory needed to democratize the trademarking process, while expanding representation for diverse women founders.<\/p>\n

W Fund, Mistral Ventures, Innovation Grade Ventures and Fastbreak Ventures also participated in the round.<\/p>\n

Learn more at Heirlumeco.com<\/a><\/p>\n

\n Contact<\/strong>\n <\/p>\n

Jennifer Madigan
Vice President, Media & Communications
Syntax Strategic
jmadigan@syntaxstrategic.ca<\/a><\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

AI-powered online trademarking platform will serve strong demand in U.S. market TORONTO, April 28, 2021 (GLOBE NEWSWIRE) — Heirlume, the first AI-powered self-serve online trademark search and registration platform, announced the close of its $1.7M seed round with participation from Backbone Angels, Future Capital, Angels of Many, MaRS IAF, and angel investors, including KOHO Financial founder Daniel Eberhard; Daniel Debow; Sid Lee Executive Chairman Bertrand Cesvet; Create and Cultivate founder, Jaclyn Johnson. Heirlume is the first investment from both Future Capital and the recently announced Backbone Angels collective, which exist to close the funding gap. Co-founded in late 2019 by Julie MacDonell; Sarah Ruest, who serves as CTO; and Dave MacDonell, Heirlume aspires to be the largest Canadian tech company … <\/p>\n

Continue reading “Backbone Angels and Future Capital announce their first investment, joining Angels of Many, MaRS IAF and others in backing Heirlume”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-482951","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBackbone Angels and Future Capital announce their first investment, joining Angels of Many, MaRS IAF and others in backing Heirlume - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/backbone-angels-and-future-capital-announce-their-first-investment-joining-angels-of-many-mars-iaf-and-others-in-backing-heirlume\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backbone Angels and Future Capital announce their first investment, joining Angels of Many, MaRS IAF and others in backing Heirlume - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AI-powered online trademarking platform will serve strong demand in U.S. market TORONTO, April 28, 2021 (GLOBE NEWSWIRE) — Heirlume, the first AI-powered self-serve online trademark search and registration platform, announced the close of its $1.7M seed round with participation from Backbone Angels, Future Capital, Angels of Many, MaRS IAF, and angel investors, including KOHO Financial founder Daniel Eberhard; Daniel Debow; Sid Lee Executive Chairman Bertrand Cesvet; Create and Cultivate founder, Jaclyn Johnson. 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