{"id":479675,"date":"2021-04-21T09:04:22","date_gmt":"2021-04-21T13:04:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/leading-uk-home-furnishing-retailer-dunelm-doubles-online-sales-and-site-traffic-with-algolia\/"},"modified":"2021-04-21T09:04:22","modified_gmt":"2021-04-21T13:04:22","slug":"leading-uk-home-furnishing-retailer-dunelm-doubles-online-sales-and-site-traffic-with-algolia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/leading-uk-home-furnishing-retailer-dunelm-doubles-online-sales-and-site-traffic-with-algolia\/","title":{"rendered":"Leading UK Home Furnishing Retailer Dunelm Doubles Online Sales and Site Traffic with Algolia"},"content":{"rendered":"

\nDunelm Chose Algolia to Recreate Its Physical Store Experience Online; Search is Key Part of New Digital Transformation Strategy
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SAN FRANCISCO, April 21, 2021 (GLOBE NEWSWIRE) — Algolia<\/u><\/a>, a leading provider of an API Platform for Dynamic Experiences, today announced that the UK\u2019s leading homewares retailer, Dunelm<\/u><\/a>, selected Algolia to deliver a more personalized and relevant online customer service on their digital properties. As a result, Dunelm increased its search relevance resulting in increased conversions, doubled site traffic, and more than doubled its online revenue. Algolia\u2019s relevant, fast and personalized search is a key part of Dunelm\u2019s new digital transformation initiative. The Algolia-powered online experience mirrors Dunelm\u2019s physical store experience, delivering a welcoming digital \u201cshop window\u201d for customers.<\/p>\n

\u201cWe were able to improve our customer experience, double online sales, and significantly improve conversion rates by leveraging Algolia\u2019s best-in-class search engine, transparent search ranking and rules, and pre-built UI libraries,\u201d said James Hoare, Chief Technology Officer, Dunelm. \u201cThis, combined with our overall digital transformation strategy, enabled our teams to quickly and easily develop a search experience that met the demand and expectations of our customers.\u201d<\/p>\n

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\n A Need for World-Class Search, Browse and Category Navigation<\/em>
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Before implementing Algolia, Dunelm, which has more than 170 stores across the UK, was constrained by its legacy site search features. Basically, the company\u2019s old search was not able to meet the retailer\u2019s business goals, resulting in poor search relevance and consequently underwhelming conversion rates. Dunelm\u2019s legacy site struggled with scalability and performance issues, and the legacy site required extensive, ongoing development support and maintenance resources consequently slowing down their continual improvement. Also, the previous search experience did not meet customers\u2019 ever-increasing expectations nor could the solution easily scale to accommodate an escalating number of online users.<\/p>\n

\u201cToday\u2019s consumers expect nothing less than a Google or Amazon-like user search experience — and today\u2019s businesses are constantly working to meet this high customer experience standard,\u201d said Bernadatte Nixon, Chief Executive Officer, Algolia. \u201cCompanies need powerful, intuitive search capabilities for web, mobile and voice applications — and making these capabilities a reality is no easy task. Algolia\u2019s search API and InstantSearch capabilities were the perfect complement to Dunelm\u2019s online retail efforts. Search APIs enable developers to quickly add powerful search capabilities while business users gain the valuable insights needed to meet and exceed customer expectations. It\u2019s a win-win across the board.\u201d<\/p>\n

Dunelm aimed to empower its business through technology with a digital shopping space that customers loved to visit. The retailer turned to Algolia to help it deliver an e-commerce experience that converted window shoppers into revenue-generating buyers. Dunelm\u2019s shift from a monolithic, legacy platform to a cloud-native API platform would enable site visitors to easily discover and locate desired products \u2014 before they bounced to a competing site.<\/p>\n

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\n Customizable, Transparent API-Based Personalized Recommendations<\/em>
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As part of Dunelm\u2019s new digital strategy, the retailer\u2019s technical team opted for a microservices, headless commerce approach, which decouples the front-end presentation layer from the backend e-commerce system. In 2019, Dunelm selected Algolia over other open source solutions due to Algolia\u2019s customizable API-first platform that gives developers full control and is designed for headless commerce. Also, Dunelm\u2019s digital team needed search technology that could easily integrate with the retailer\u2019s existing AWS back end. Dunelm also cited Algolia\u2019s pre-built capabilities, including indexing, merchandising ranking, rules, and analytics, along with quality documentation and support as deciding factors.<\/p>\n

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\n Relevance, Real Results in Record Time<\/em>
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Dunelm, with Algolia, gained search relevance and speed, in-house manageability and the ability to operate at scale. The company reaped the time and cost-saving benefits of its out-of-the-box superior search relevance, low total cost of ownership, and support from the Algolia team. Algolia\u2019s search API and InstantSearch capabilities allowed Dunelm to boost its search conversion relevance rate in less than a month by quickly serving up products that accurately matched site visitors\u2019 intent.<\/p>\n

The retail leader increased its search conversion relevance, doubled its web traffic, and more than doubled its online revenue. Meanwhile, Dunelm\u2019s digital team now has a single, streamlined analytics dashboard \u2014 a dashboard that offers a single view of the site\u2019s search performance with the ability to easily customize and optimize the site experience. Dunelm next plans to harness the power of personalized search with additional voice features to continually evolve its online digital shop window.<\/p>\n

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