{"id":479333,"date":"2021-04-21T07:03:21","date_gmt":"2021-04-21T11:03:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lord-jones-debuts-a-higher-order\/"},"modified":"2021-04-21T07:03:21","modified_gmt":"2021-04-21T11:03:21","slug":"lord-jones-debuts-a-higher-order","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lord-jones-debuts-a-higher-order\/","title":{"rendered":"Lord Jones\u2122\u00a0Debuts\u00a0\u201cA Higher Order\u201d"},"content":{"rendered":"

\nLord Jones\u2122 is proud to unveil its first-ever brand campaign and new\u00a0website
\n<\/h2>\n
\n

TORONTO and LOS ANGELES, April 21, 2021 (GLOBE NEWSWIRE) — Cronos\u00a0Group\u00a0Inc.\u00a0(NASDAQ: CRON) (TSX: CRON) (\u201cCronos Group\u201d or the \u201cCompany\u201d)\u00a0is pleased to reveal\u00a0a\u00a0new transformative\u00a0marketing campaign\u00a0of its\u00a0prestige\u00a0Lord Jones\u2122\u00a0brand.\u00a0Adding another milestone to its legacy as a \u201cbrand of firsts,\u201d\u00a0Lord Jones\u2122, maker of the world\u2019s finest hemp-derived CBD infused products,\u00a0today announced\u00a0its first brand\u00a0campaign\u00a0for\u00a0the U.S.\u00a0market, entitled \u201cA Higher Order.\u201d\u00a0<\/p>\n

For the first time in the brand\u2019s history, Lord Jones\u2122\u00a0will\u00a0launch its new creative\u00a0with market activations throughout the year, which will include out-of-home advertising and\u00a0television\u00a0spots.\u00a0The campaign will highlight\u00a0new\u00a0Lord Jones\u2122 creative\u00a0assets, which gives\u00a0the brand\u2019s\u00a0adult consumers a glimpse into its magical world\u00a0with a\u00a0stunning series of ads and two unique films.\u00a0\u00a0<\/p>\n

\u201cOur dream to give consumers access to this unique world has become a reality with our first-ever campaign.\u00a0Lord Jones\u2122 has always been a leader in the CBD space and this\u00a0new campaign\u00a0reflects the\u00a0evolution\u00a0and maturity of the brand\u00a0paired\u00a0with our goal to bring these incredible products to a wider audience,\u201d said\u00a0Summer Frein,\u00a0General Manager, USA, Cronos Group.\u00a0\u201cThe surreal, imaginative beauty of the work encourages curiosity\u00a0and exploration. The Lord Jones\u2122 best-in-class product experience is a transformative one, that allows consumers to elevate any ordinary experience into a beautiful ritual, which is palpable in the creative.\u201d\u00a0\u00a0<\/p>\n

The\u00a0campaign,\u00a0\u201cA Higher Order,\u201d\u00a0lets viewers\u00a0escape to\u00a0the\u00a0highly curated portals within\u00a0the\u00a0Lord Jones\u2122 world \u2013 a world\u00a0where wellness becomes a moment of self-reverence that can be coveted every day. The campaign imagery was inspired by elements of the iconic Lord Jones\u2122 crest, referencing\u00a0the brand\u2019s roots in California\u2019s Laurel Canyon, which is rich with artistic and musical history.\u00a0Within the world, personal wellness transforms from routine to ritual.\u00a0<\/p>\n

\u201cAt Cronos Group, investing in our brands is paramount. This\u00a0new Lord Jones\u2122 campaign\u00a0reaffirms our commitment to robust, breakthrough marketing\u00a0and brand building\u00a0that aims\u00a0to bring high-quality CBD products to adult consumers,\u201d said\u00a0Kurt Schmidt,\u00a0President and CEO,\u00a0Cronos Group. \u201cAs leaders in\u00a0the\u00a0CBD\u00a0category, we are thrilled to share this campaign with our loyal followers, and with a broader audience\u00a0who may\u00a0be discovering our brand for the first time.\u201d\u00a0<\/p>\n

To celebrate the brand campaign\u00a0launch, Lord Jones\u2122 will\u00a0host a live-streamed,\u00a0\u201cSunday Bath Session\u201d,\u00a0on its website featuring an\u00a0audio and visual set inspired by the campaign imagery with Grammy-nominated artist and producer, Flying Lotus.\u00a0The\u00a0live stream, which will take place on Sunday, May 2nd at 5 p.m. PST\/8 p.m. EST, is open to all consumers\u00a0and\u00a0encourages attendees to experience their own Lord Jones\u2122 CBD ritual by drawing a bath and tuning in. The experience will be accessible\u00a0at: www.lordjones.com\/bathsessions.\u00a0<\/p>\n

The launch is supported by renowned\u00a0advertising\u00a0agency\u00a0Wieden+Kennedy<\/a>.\u00a0\u00a0<\/p>\n

\n About Lord Jones\u2122\u00a0<\/strong>\u00a0
Lord Jones\u2122 manufactures and distributes the world\u2019s finest hemp-derived CBD infused prestige skincare products and dietary supplements, including handmade confections.\u00a0Lord Jones\u2122 has been featured regularly in\u00a0The New York Times, Rolling Stone, Vanity Fair, Elle, The New Yorker, TIME, Forbes\u00a0<\/em>and\u00a0Vogue<\/em>\u00a0to name a few. Lord Jones\u2122 took the beauty world by storm when it became the\u00a0first ever<\/em>\u00a0CBD brand to launch at Sephora. Celebrated for its unparalleled quality, Lord Jones\u2122 has received accolades from\u00a0Fast Company,\u00a0<\/em>Refinery29,\u00a0Self, Health,\u00a0InStyle, Men\u2019s Health, GQ, Shape\u00a0<\/em>and beyond. All Lord Jones\u2122 products are lab-tested to ensure purity and consistency.\u00a0For more information, or to purchase\u00a0Lord Jones\u2122,\u00a0visit\u00a0www.lordjones.com<\/a>.\u00a0\u00a0<\/p>\n

\n About Cronos Group<\/strong>\u00a0
Cronos Group is an innovative global cannabinoid company with international production and distribution across five continents. Cronos Group is committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos Group is building an iconic brand portfolio. Cronos Group\u2019s portfolio includes PEACE NATURALS\u2122, a global wellness platform, two adult-use brands, COVE\u2122 and Spinach\u2122, and three hemp-derived CBD brands, Lord Jones\u2122,\u00a0Happy Dance\u2122\u00a0and PEACE+\u2122.<\/p>\n

\n Forward-looking Statements<\/strong>
\n
This press release may contain information that may constitute \u201cforward-looking information\u201d or \u201cforward-looking statements\u201d within the meaning of applicable Canadian and U.S. securities laws (collectively, \u201cForward-looking Statements\u201d). All information contained herein that is not clearly historical in nature may constitute Forward-looking Statements. In some cases, Forward-looking Statements can be identified\u00a0by the use of\u00a0forward-looking terminology such as \u201cmay\u201d, \u201cwill\u201d, \u201cexpect\u201d, \u201cplan\u201d, \u201canticipate\u201d, \u201cintend\u201d, \u201cpotential\u201d, \u201cestimate\u201d, \u201cbelieve\u201d or the negative of these terms, or other similar expressions intended to identify Forward-looking Statements. Some of the Forward-looking Statements contained in this press release include the Company’s intention to build an international iconic brand portfolio and develop disruptive intellectual property. Forward-looking Statements are necessarily based upon\u00a0a number of\u00a0estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive risks, financial results, results, performance or achievements expressed or implied by those Forward-looking Statements and the Forward-looking Statements are not guarantees of future performance. A discussion of some of the material risks applicable to the Company can be found in the Company\u2019s Annual Report on Form 10-K for the year ended December 31,\u00a02020,\u00a0which\u00a0has\u00a0been filed on SEDAR and EDGAR and can be accessed at www.sedar.com and www.sec.gov\/edgar, respectively. Any Forward-looking Statement included in this press release is made as of the date of this press release and, except as required by law, Cronos Group disclaims any obligation to update or revise any Forward-looking Statement. Readers are cautioned not to put undue reliance on any Forward-looking Statement.\u00a0
For further information, please contact:\u00a0<\/p>\n

\n Investor Relations Contact:\u00a0<\/strong>\n <\/p>\n

Anna\u00a0Shlimak\u00a0
Investor Relations\u00a0
Tel: (416) 504-0004\u00a0
investor.relations@thecronosgroup.com\u00a0<\/p>\n

\n Media Contact:\u00a0<\/strong>
\n
Ryan Mary Clark\u00a0
Public Relations\u00a0
ryan.clark@lordjones.com\u00a0<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/b74f374e-9e90-4c70-8389-b268fb246a9f<\/a><\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Lord Jones\u2122 is proud to unveil its first-ever brand campaign and new\u00a0website TORONTO and LOS ANGELES, April 21, 2021 (GLOBE NEWSWIRE) — Cronos\u00a0Group\u00a0Inc.\u00a0(NASDAQ: CRON) (TSX: CRON) (\u201cCronos Group\u201d or the \u201cCompany\u201d)\u00a0is pleased to reveal\u00a0a\u00a0new transformative\u00a0marketing campaign\u00a0of its\u00a0prestige\u00a0Lord Jones\u2122\u00a0brand.\u00a0Adding another milestone to its legacy as a \u201cbrand of firsts,\u201d\u00a0Lord Jones\u2122, maker of the world\u2019s finest hemp-derived CBD infused products,\u00a0today announced\u00a0its first brand\u00a0campaign\u00a0for\u00a0the U.S.\u00a0market, entitled \u201cA Higher Order.\u201d\u00a0 For the first time in the brand\u2019s history, Lord Jones\u2122\u00a0will\u00a0launch its new creative\u00a0with market activations throughout the year, which will include out-of-home advertising and\u00a0television\u00a0spots.\u00a0The campaign will highlight\u00a0new\u00a0Lord Jones\u2122 creative\u00a0assets, which gives\u00a0the brand\u2019s\u00a0adult consumers a glimpse into its magical world\u00a0with a\u00a0stunning series of ads and two unique films.\u00a0\u00a0 \u201cOur dream to give consumers access to … <\/p>\n

Continue reading “Lord Jones\u2122\u00a0Debuts\u00a0\u201cA Higher Order\u201d”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-479333","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLord Jones\u2122\u00a0Debuts\u00a0\u201cA Higher Order\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lord-jones-debuts-a-higher-order\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lord Jones\u2122\u00a0Debuts\u00a0\u201cA Higher Order\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Lord Jones\u2122 is proud to unveil its first-ever brand campaign and new\u00a0website TORONTO and LOS ANGELES, April 21, 2021 (GLOBE NEWSWIRE) — Cronos\u00a0Group\u00a0Inc.\u00a0(NASDAQ: CRON) (TSX: CRON) (\u201cCronos Group\u201d or the \u201cCompany\u201d)\u00a0is pleased to reveal\u00a0a\u00a0new transformative\u00a0marketing campaign\u00a0of its\u00a0prestige\u00a0Lord Jones\u2122\u00a0brand.\u00a0Adding another milestone to its legacy as a \u201cbrand of firsts,\u201d\u00a0Lord Jones\u2122, maker of the world\u2019s finest hemp-derived CBD infused products,\u00a0today announced\u00a0its first brand\u00a0campaign\u00a0for\u00a0the U.S.\u00a0market, entitled \u201cA Higher Order.\u201d\u00a0 For the first time in the brand\u2019s history, Lord Jones\u2122\u00a0will\u00a0launch its new creative\u00a0with market activations throughout the year, which will include out-of-home advertising and\u00a0television\u00a0spots.\u00a0The campaign will highlight\u00a0new\u00a0Lord Jones\u2122 creative\u00a0assets, which gives\u00a0the brand\u2019s\u00a0adult consumers a glimpse into its magical world\u00a0with a\u00a0stunning series of ads and two unique films.\u00a0\u00a0 \u201cOur dream to give consumers access to … Continue reading "Lord Jones\u2122\u00a0Debuts\u00a0\u201cA Higher Order\u201d"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lord-jones-debuts-a-higher-order\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T11:03:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIyMDc0MyM0MTMxMTkwIzIwOTYzMzk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lord-jones-debuts-a-higher-order\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lord-jones-debuts-a-higher-order\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lord Jones\u2122\u00a0Debuts\u00a0\u201cA Higher Order\u201d\",\"datePublished\":\"2021-04-21T11:03:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lord-jones-debuts-a-higher-order\\\/\"},\"wordCount\":1014,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lord-jones-debuts-a-higher-order\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIyMDc0MyM0MTMxMTkwIzIwOTYzMzk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lord-jones-debuts-a-higher-order\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lord-jones-debuts-a-higher-order\\\/\",\"name\":\"Lord Jones\u2122\u00a0Debuts\u00a0\u201cA Higher Order\u201d - 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