{"id":478946,"date":"2021-04-20T09:06:42","date_gmt":"2021-04-20T13:06:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/casper-launches-new-cooling-collection-with-innovative-mattresses-featuring-snow-technology\/"},"modified":"2021-04-20T09:06:42","modified_gmt":"2021-04-20T13:06:42","slug":"casper-launches-new-cooling-collection-with-innovative-mattresses-featuring-snow-technology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/casper-launches-new-cooling-collection-with-innovative-mattresses-featuring-snow-technology\/","title":{"rendered":"Casper Launches New Cooling Collection with Innovative Mattresses Featuring Snow Technology"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Casper Launches New Cooling Collection with Innovative Mattresses Featuring Snow Technology<\/b><\/p>\n<p class=\"bwalignc\"><i>Casper debuts latest innovation from Casper Labs with line of expertly-designed cooling products alongside the launch of its new brand platform<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCasper Sleep Inc., (\u201cCasper\u201d) (NYSE: CSPR) the award-winning sleep company, today unveiled the Casper Cooling Collection\u2122 \u2013 a new line of innovative cooling products designed with the brand\u2019s most technologically-advanced solutions to minimize nighttime overheating.\n<\/p>\n<p>\nResearch from Casper Labs determined that temperature is the most important variable of achieving a quality night\u2019s sleep, with 64% of those surveyed reporting overheating or sweating as their most common temperature problem when sleeping. The Casper Cooling Collection\u2122 was developed in-house with proprietary technology to directly combat this widespread problem and provide tangible solutions to help millions of people achieve a cooler, more comfortable and restful sleep.\n<\/p>\n<p>\n\u201cWe needed to address the overwhelming gap in the market of effective sleep solutions for those who overheat at night,&#8221; said Philip Krim, co-founder and Chief Executive Officer of Casper. &#8220;Our new collection, helmed by our innovative mattresses with proprietary Snow Technology, provides unparalleled offerings for a large segment of consumers. We\u2019re thrilled to present our latest product expansion, backed by rigorous research, testing, and strategic design, to bring better sleep to all.\u201d\n<\/p>\n<p>\nThe full suite of cooling products includes new mattresses with Snow Technology, Hyperlite\u2122 Sheets, Lightweight Duvets, and a Breathable Mattress Protector. The Casper Wave\u2122 Hybrid Snow Mattress and the Casper Nova\u2122 Hybrid Snow Mattress are designed with innovative features that pull heat away from underneath the body. Combined with breathable Airscape\u2122 foam layers, sleepers will stay cool and comfortable from bedtime through morning. The addition of our proprietary Snow Technology provides the same comfort as our existing mattresses, but offers an overall 6 degree cooler sleep made possible by HeatDelete\u2122 Bands that remove 34% more heat for 12+ hours of cooler sleep when compared to the Casper Wave\u2122 Hybrid. The QuickCool\u2122 Cover at the top layer of the mattress delivers an added 24% cooler to the touch feeling upon climbing in bed compared to the Casper Wave\u2122 Hybrid Mattress. After undergoing 150 tests at Casper Labs, this proprietary, four-pronged superior cooling system provides sustained temperature regulation throughout the night.\n<\/p>\n<p>\nThe Casper Cooling Collection\u2122 also features Hyperlite\u2122 Sheets, Casper\u2019s exclusive, one-of- a-kind, TENCEL\u2122 sheets woven in a unique grid to create vent-like structures. Unlike other TENCEL\u2122 sheets, Hyperlite\u2122 Sheets increase airflow consistently throughout the night, providing maximum breathability. The new Lightweight Duvet provides temperature and humidity control without sacrificing plush comfort, while the Breathable Mattress Protector improves the aeration and coolness of the bed by allowing air to flow between your body and the mattress. Compared to standard waterproof mattress protectors whose lamination limits breathability, the Breathable Mattress Protector keeps the mattress safe from wear and tear without compromising temperature. Starting at $1,695 for the Casper Nova\u2122 Hybrid Snow and $2,095 for the Casper Wave\u2122 Hybrid Snow, the full Casper Cooling Collection\u2122 is available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcasper.com%2Fcooling-collection&amp;esheet=52414528&amp;newsitemid=20210420005394&amp;lan=en-US&amp;anchor=casper.com&amp;index=1&amp;md5=6c49685af47db0b0014d360b86f4830b\">casper.com<\/a> and Casper retail stores across North America, and will be coming soon to several of Casper\u2019s retail partners.\n<\/p>\n<p>\nTo elevate the conversation around practical sleep solutions and highlight the new collection in a humorous and relatable way, Casper unveiled a new brand platform, \u201cLove Your Tomorrow\u201d to celebrate the company\u2019s mission of helping people achieve their best night\u2019s sleep for a better tomorrow. The introduction of the brand platform embodies Casper\u2019s evolutionary shift from changing the way we shop for sleep to reshaping the full sleep experience as an instrumental pillar of wellness.\n<\/p>\n<p>\n\u201cThrough years of innovation, there is one thing that has always been, and continues to be our north star: we are a brand dedicated to bringing people a better tomorrow. \u201cLove Your Tomorrow\u201d furthers Casper\u2019s leading position in the sleep industry, providing consumers with innovative and unrivaled sleep solutions they\u2019re proud to own as we continue to focus on sleep as a pinnacle form of wellness,\u201d said Lisa Pillette, Chief Marketing Officer of Casper.\n<\/p>\n<p>\nThe narrative for \u201cLove Your Tomorrow\u201d comes to life through a creative broadcast campaign featuring Emmy Award-nominated actress and comedian Vanessa Bayer and directed by Wayne McClammy, award-winning director. \u201cLove Your Tomorrow\u201d reframes the notion of how we get a better night&#8217;s sleep with sharp humor, wit and warmth \u2014 seen through the eyes of an eccentric, personified character of \u201cTomorrow\u201d who visits the cranky, the exhausted, and the hopelessly sleep-deprived to help them achieve a perfect night\u2019s sleep with products from the Casper Cooling Collection\u2122.\n<\/p>\n<p>\n\u201cAs a huge fan of Casper, the leaders in sleep, their mission to improve people\u2019s everyday wellbeing through achieving their best night of sleep really resonated with me,\u201d said actress Vanessa Bayer. \u201cI was thrilled to be part of the &#8220;Love Your Tomorrow&#8221; brand platform and personify an optimistic character who champions rest and encourages people to take care of themselves. We all need more of that.&#8221;\n<\/p>\n<p>\nFor more information on the Casper Cooling Collection\u2122 and \u201cLove Your Tomorrow\u201d brand platform, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcasper.com%2F&amp;esheet=52414528&amp;newsitemid=20210420005394&amp;lan=en-US&amp;anchor=Casper.com&amp;index=2&amp;md5=88be20d0c000743d53dbbb6cdbe1e2a6\">Casper.com<\/a>.\n<\/p>\n<p><b>About Casper <\/b><\/p>\n<p>\nCasper (NYSE: CSPR) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products\u2014including mattresses, pillows, bedding, and furniture\u2014designed in-house by the Company\u2019s award-winning R&amp;D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210420005394r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210420005394\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210420005394\/en\/<\/a><\/span><\/p>\n<p><b>Press Contact<br \/>\n<br \/><\/b>Sarah Bilbrey<br \/>\n<br \/>847-220-2772<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:comms@casper.com\">comms@casper.com<\/a><\/p>\n<p><b>Investor Relations Contact<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:IR@casper.com\">IR@casper.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Women Consumer Retail Men Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210420005394\/en\/872537\/3\/Casper_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Casper Launches New Cooling Collection with Innovative Mattresses Featuring Snow Technology Casper debuts latest innovation from Casper Labs with line of expertly-designed cooling products alongside the launch of its new brand platform NEW YORK&#8211;(BUSINESS WIRE)&#8211; Casper Sleep Inc., (\u201cCasper\u201d) (NYSE: CSPR) the award-winning sleep company, today unveiled the Casper Cooling Collection\u2122 \u2013 a new line of innovative cooling products designed with the brand\u2019s most technologically-advanced solutions to minimize nighttime overheating. Research from Casper Labs determined that temperature is the most important variable of achieving a quality night\u2019s sleep, with 64% of those surveyed reporting overheating or sweating as their most common temperature problem when sleeping. The Casper Cooling Collection\u2122 was developed in-house with proprietary technology to directly combat this widespread &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/casper-launches-new-cooling-collection-with-innovative-mattresses-featuring-snow-technology\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Casper Launches New Cooling Collection with Innovative Mattresses Featuring Snow Technology&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-478946","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casper Launches New Cooling Collection with Innovative Mattresses Featuring Snow Technology - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/casper-launches-new-cooling-collection-with-innovative-mattresses-featuring-snow-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casper Launches New Cooling Collection with Innovative Mattresses Featuring Snow Technology - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Casper Launches New Cooling Collection with Innovative Mattresses Featuring Snow Technology Casper debuts latest innovation from Casper Labs with line of expertly-designed cooling products alongside the launch of its new brand platform NEW YORK&#8211;(BUSINESS WIRE)&#8211; Casper Sleep Inc., (\u201cCasper\u201d) (NYSE: CSPR) the award-winning sleep company, today unveiled the Casper Cooling Collection\u2122 \u2013 a new line of innovative cooling products designed with the brand\u2019s most technologically-advanced solutions to minimize nighttime overheating. Research from Casper Labs determined that temperature is the most important variable of achieving a quality night\u2019s sleep, with 64% of those surveyed reporting overheating or sweating as their most common temperature problem when sleeping. 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Research from Casper Labs determined that temperature is the most important variable of achieving a quality night\u2019s sleep, with 64% of those surveyed reporting overheating or sweating as their most common temperature problem when sleeping. 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