{"id":478941,"date":"2021-04-20T09:06:28","date_gmt":"2021-04-20T13:06:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-announces-entry-into-canada-2\/"},"modified":"2021-04-20T09:06:28","modified_gmt":"2021-04-20T13:06:28","slug":"athleta-announces-entry-into-canada-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-announces-entry-into-canada-2\/","title":{"rendered":"Athleta Announces Entry Into Canada"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">Canada NewsWire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>\u00a0<\/i><br \/>\n        <i>Brand will launch e-commerce and open two stores to advance\u00a0towards\u00a0its goal\u00a0of\u00a0doubling the business by\u00a02023\u00a0<\/i>\u00a0<\/p>\n<p>\n        <span class=\"xn-location\">TORONTO<\/span>, <span class=\"xn-chron\">April 20, 2021<\/span> \/CNW\/ &#8211;<b>\u00a0<\/b>Today, Gap Inc.\u00a0(NYSE: GPS)\u00a0brand\u00a0Athleta, announced\u00a0it will enter <span class=\"xn-location\">Canada<\/span> later this year, marking the\u00a0performance\u00a0lifestyle brand&#8217;s first\u00a0company\u00a0owned\u00a0expansion\u00a0outside the United States.\u00a0Athleta\u00a0plans to launch e-commerce\u00a0late this summer\u00a0followed by\u00a0opening\u00a0retail\u00a0stores\u00a0at\u00a0Yorkdale Shopping Center in <span class=\"xn-location\">North York, Ontario<\/span> and Park Royal Shopping Centre in <span class=\"xn-location\">West Vancouver<\/span>, British Columbia\u00a0in\u00a0fall 2021.\u00a0<\/p>\n<p>Founded in 1988, <span class=\"xn-location\">San Francisco<\/span> based Athleta is a purpose-driven brand with a powerful mission to empower women and girls to realize their limitless potential.\u00a0Designed for women, by women,\u00a0the brand was built on the belief that what unites active women and girls is stronger than any obstacles in their way, and sport and fitness create confidence, courage and powerful bonds.\u00a0 In 2016, Athleta Girl was launched along with the brands community-driven <i>Power of She<\/i> campaign. The brand&#8217;s\u00a0mission comes to life through inclusive and sustainable product design, connecting with customers through unique experiences in stores, online and within local store communities. <\/p>\n<p>The brand plans to open\u00a0between\u00a020\u00a0and\u00a030 stores\u00a0a year\u00a0across <span class=\"xn-location\">North America<\/span>, adding to its existing\u00a0profitable\u00a0fleet of\u00a0over 200\u00a0stores\u00a0across the United States.\u00a0Athleta\u00a0stores remain top customer acquisition and brand awareness vehicles and are a key component of the growth and future of the brand.\u00a0 New entry points, including\u00a0wholesale partnerships\u00a0and international\u00a0expansion through\u00a0franchise\u00a0and company operated stores,\u00a0are strategic steps towards growing the brand to\u00a0two\u00a0billion\u00a0dollars\u00a0in\u00a0net\u00a0sales\u00a0by\u00a02023. In 2020,\u00a0Athleta\u00a0surpassed\u00a0one\u00a0billion\u00a0dollars\u00a0in\u00a0net\u00a0sales\u00a0and had 16% annual sales growth.\u00a0<\/p>\n<p>&#8220;International expansion is a key component of our growth strategy\u00a0to reach\u00a0two billion dollars\u00a0in net sales by 2023,\u00a0and we are very proud to introduce\u00a0Athleta\u00a0to customers in <span class=\"xn-location\">Canada<\/span>,&#8221; said <span class=\"xn-person\">Mary Beth Laughton<\/span>, President and CEO,\u00a0Athleta. &#8220;As a purpose-driven brand, we are excited to expand our community of empowered and confident women and girls\u00a0to\u00a0Canada and\u00a0bring them a differentiated\u00a0and inclusive offering in the performance lifestyle category.&#8221;\u00a0\u00a0<\/p>\n<p>Athleta\u00a0will\u00a0also\u00a0launch an\u00a0e-commerce site\u00a0in <span class=\"xn-location\">Canada<\/span>, making its assortment of sustainable, inclusive, versatile product available to all Canadian consumers.\u00a0Product will\u00a0be fulfilled by the Gap Inc. Distribution Center in <span class=\"xn-location\">Brampton<\/span>, Ontario,\u00a0eliminating international taxes and lengthy shipping times for\u00a0Canada-based\u00a0consumers.\u00a0E-commerce in <span class=\"xn-location\">Canada<\/span> is\u00a0fast-growing,\u00a0and the pandemic further accelerated the channel&#8217;s growth. Additionally,\u00a0Athleta\u00a0experienced double-digit online growth in the U.S. last year, and 60% percent of the business was generated from e-commerce.\u00a0<\/p>\n<p>As a customer-led brand,\u00a0Athleta\u00a0conducted extensive research to understand the behaviours of the Canadian consumer. The findings\u00a0support\u00a0customer demand for a purpose-driven\u00a0performance\u00a0lifestyle brand.\u00a0Athleta&#8217;s\u00a0differentiated brand focus on wellness, sustainability and inclusivity coupled with versatile product will resonate across\u00a0geographies into\u00a0the Canadian market.\u00a0<\/p>\n<p>Athleta\u00a0is a purpose-driven company with a\u00a0mission of empowering a community of active women and girls. Inclusivity is core to\u00a0Athleta&#8217;s\u00a0brand DNA and in turn, it will bring a differentiated product offering to the Canadian market including extended sizing in approximately\u00a0500 styles\u00a0in stores and online.\u00a0<\/p>\n<p>Athleta\u00a0believes in using business as a force for good and became a certified B Corp in 2018.\u00a0The brand\u00a0will join\u00a0the\u00a0over 230\u00a0certified B Corp businesses operating in <span class=\"xn-location\">Canada<\/span>. Today,\u00a0over 70% of\u00a0Athleta\u00a0product\u00a0is made from sustainable materials.\u00a0\u00a0<\/p>\n<p>For more information on\u00a0Athleta, please visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=1151332730&amp;u=http%3A%2F%2Fwww.athleta.com%2F&amp;a=www.athleta.com\" rel=\"nofollow noopener\"><u>www.athleta<\/u><u>.com<\/u><\/a>\u00a0and\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=1874330378&amp;u=http%3A%2F%2Fwww.gapinc.com%2F&amp;a=www.gapinc.com\" rel=\"nofollow noopener\">www.gapinc.com<\/a><\/u><b>\u00a0<\/b>or\u00a0athleta.ca\/comingsoon<\/p>\n<p>\n        <b>Forward-Looking Statements<\/b>\u00a0<br \/>This press release contains forward-looking statements within the &#8220;safe harbor&#8221; provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as &#8220;expect,&#8221; &#8220;anticipate,&#8221; &#8220;believe,&#8221; &#8220;estimate,&#8221; &#8220;intend,&#8221; &#8220;plan,&#8221; &#8220;project,&#8221; and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding\u00a0store openings\u00a0in <span class=\"xn-location\">Canada<\/span> and\u00a0across North America,\u00a0and\u00a0growing\u00a0sales to\u00a0two\u00a0billion\u00a0dollars\u00a0by 2023.\u00a0<\/p>\n<p>Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause the company&#8217;s actual results to differ materially from those in the forward-looking statements. Information regarding factors that could cause results to differ can be found in the company&#8217;s Annual Report on Form 10-K filed with the Securities and Exchange Commission on <span class=\"xn-chron\">March 16, 2021<\/span>, as well as the company&#8217;s subsequent filings with the Securities and Exchange Commission.\u00a0These forward-looking statements are based on information as of\u00a0April 20,\u00a02021. The company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.\u00a0<\/p>\n<p>\n        <b>About\u00a0<\/b><br \/>\n        <b>Athleta:\u00a0<\/b>\u00a0<br \/>A certified B Corporation,\u00a0Athleta\u00a0is a performance lifestyle brand with a mission of empowering a community of active women and girls.\u00a0Athleta&#8217;s\u00a0versatile premium performance lifestyle\u00a0apparel\u00a0is\u00a0designed by women\u00a0for women\u00a0with inclusivity at its core. Founded in 1998,\u00a0Athleta\u00a0integrates performance and technical features across its collection to\u00a0support women\u00a0across\u00a0their entire lifestyle\u00a0\u2013 from yoga and training to\u00a0travel and sleep. In 2016,\u00a0the company launched\u00a0Athleta\u00a0Girl mirroring its signature performance in styles for the next generation. Based in <span class=\"xn-location\">San Francisco, CA<\/span> and a Gap Inc. brand (NYSE: GPS),\u00a0Athleta\u00a0apparel is available at its\u00a0over\u00a0200 retail stores across <span class=\"xn-location\">the United States<\/span>, through its catalog, and at\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=3334437590&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.athleta.com%252F%26esheet%3D52356976%26newsitemid%3D20210105005970%26lan%3Den-US%26anchor%3DAthleta.com%26index%3D5%26md5%3Da31c88a8ee079eb330848a1f02a2031f&amp;a=Athleta.com\" rel=\"nofollow noopener\">Athleta.com<\/a><\/u>.\u00a0<\/p>\n<p>\n        <b>About Gap Inc.<\/b><br \/>\n        <b>\u00a0<\/b>\u00a0<br \/>Gap Inc., a collection of purpose-led lifestyle brands, is the largest American specialty apparel company offering clothing, accessories, and personal care products for men, women, and children under the\u00a0<b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=3284231359&amp;u=https%3A%2F%2Foldnavy.gap.com%2F&amp;a=Old+Navy\" rel=\"nofollow noopener\">Old Navy<\/a><\/u><\/b>,\u00a0<b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=3621469967&amp;u=https%3A%2F%2Fwww.gap.com%2F&amp;a=Gap\" rel=\"nofollow noopener\">Gap<\/a><\/u><\/b>,\u00a0<b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=2950944777&amp;u=https%3A%2F%2Fbananarepublic.gap.com%2F&amp;a=Banana+Republic\" rel=\"nofollow noopener\">Banana Republic<\/a><\/u><\/b>,\u00a0<b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=1002256701&amp;u=https%3A%2F%2Fathleta.gap.com%2F&amp;a=Athleta\" rel=\"nofollow noopener\">Athleta<\/a><\/u><\/b>,and\u00a0<b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=446838877&amp;u=https%3A%2F%2Fwww.intermixonline.com%2F&amp;a=Intermix\" rel=\"nofollow noopener\">Intermix<\/a><\/u><\/b>\u00a0brands.\u202fThe company uses omni-channel capabilities to bridge the digital world and physical stores to further enhance its shopping experience. Gap Inc. is guided by its purpose, Inclusive, by Design, and takes pride in creating products and experiences its customers love while doing right by its employees, communities, and planet.\u202fGap Inc. products are available for purchase worldwide through company-operated stores, franchise stores, and e-commerce sites.\u202fFiscal year 2020 net sales were <span class=\"xn-money\">$13.8 billion<\/span>.\u202fFor more information, please\u202fvisit\u202f<b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3134141-1&amp;h=1874330378&amp;u=http%3A%2F%2Fwww.gapinc.com%2F&amp;a=www.gapinc.com\" rel=\"nofollow noopener\">www.gapinc.com<\/a><\/u><\/b>.\u202f\u00a0<\/p>\n<p>SOURCE  Athleta<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=C8082&amp;Transmission_Id=202104200901CANADANWWEB______C8082&amp;DateId=20210420\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canada NewsWire \u00a0 Brand will launch e-commerce and open two stores to advance\u00a0towards\u00a0its goal\u00a0of\u00a0doubling the business by\u00a02023\u00a0\u00a0 TORONTO, April 20, 2021 \/CNW\/ &#8211;\u00a0Today, Gap Inc.\u00a0(NYSE: GPS)\u00a0brand\u00a0Athleta, announced\u00a0it will enter Canada later this year, marking the\u00a0performance\u00a0lifestyle brand&#8217;s first\u00a0company\u00a0owned\u00a0expansion\u00a0outside the United States.\u00a0Athleta\u00a0plans to launch e-commerce\u00a0late this summer\u00a0followed by\u00a0opening\u00a0retail\u00a0stores\u00a0at\u00a0Yorkdale Shopping Center in North York, Ontario and Park Royal Shopping Centre in West Vancouver, British Columbia\u00a0in\u00a0fall 2021.\u00a0 Founded in 1988, San Francisco based Athleta is a purpose-driven brand with a powerful mission to empower women and girls to realize their limitless potential.\u00a0Designed for women, by women,\u00a0the brand was built on the belief that what unites active women and girls is stronger than any obstacles in their way, and sport and fitness create confidence, courage &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-announces-entry-into-canada-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Athleta Announces Entry Into Canada&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-478941","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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