{"id":478201,"date":"2021-04-19T09:43:17","date_gmt":"2021-04-19T13:43:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/"},"modified":"2021-04-19T09:43:17","modified_gmt":"2021-04-19T13:43:17","slug":"brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/","title":{"rendered":"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards"},"content":{"rendered":"<h2>\nAwards Recognize Marketing Organizations Who Empower the Success of Their Channel Partners and Drive Local Revenue Growth<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">CHICAGO, April  19, 2021  (GLOBE NEWSWIRE) &#8212; BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company\u2019s first annual Channel Marketing Excellence Awards. The BrandMuscle Channel Marketing Excellence Awards recognize marketing organizations who achieve exceptional success in programs that empower their channel partners to drive local revenue growth. <\/p>\n<p align=\"left\">\u201cWhile national advertising is important, nearly 75% of all purchases occur through a local channel,\u201d said Mike Marchetti, Chief Customer Officer at BrandMuscle. \u201cThe Channel Marketing Excellence Awards showcase the revenue impact and return on investment that is achievable when national and local marketing strategies are aligned and optimized across the entire buyer\u2019s journey. The winners of this year\u2019s awards have done an incredible job activating local marketing programs and campaigns that drove impactful business results for their channel partners and businesses.\u201d <\/p>\n<p align=\"left\">Twenty-four entries were submitted from eighteen unique companies for consideration in six different awards categories. Each nominee exemplified strong commitment to its channel partners and leveraged best practices for local marketing as recommended in <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=gqDBz3Kl7i5YQ8BOqsN9F22MZIihATxws3n7K8TB61p9wxQpFK9HowaptAsg1ZZ2Df79DmGLVFJPkzZzrHMHTaPTGrkTQY4Hx12YpmJzlP_DDTaNG8tKpa8ZQ_UiwXXdiK2yh_86LaxyGAbUo1zyue-eQrSjvP3Zu8vBBPldMlnsoe2Z0AW7i4EF002jXWNO\" rel=\"nofollow noopener\" target=\"_blank\">The State of Local Marketing Report<\/a>. This year\u2019s categories, winners, and finalists are:<\/p>\n<ul type=\"disc\">\n<li>State of Local Marketing Maturity Achievement\n<ul type=\"circle\">\n<li>Winner \u2013 GE Appliances<\/li>\n<li>Finalists \u2013 Ace Hardware, Goodyear Tire and Rubber Company<\/li>\n<\/ul>\n<\/li>\n<li>\n          <a href=\"https:\/\/www.spotmenus.com\/\" rel=\"nofollow noopener\" target=\"_blank\">SpotMenus<\/a> Promoter of the Year <\/p>\n<ul type=\"circle\">\n<li>Winner \u2013 Fedway<\/li>\n<li>Finalists \u2013 Republic National Distributing Company, Southern Glazer\u2019s Wine and Spirits<\/li>\n<\/ul>\n<\/li>\n<li>Most Improved Channel Marketing Program Performance\n<ul type=\"circle\">\n<li>Winner \u2013 American Family Mutual Insurance Company<\/li>\n<li>Finalists \u2013 Ace Hardware, Farmers Insurance Group, UScellular\u00a0\u00a0<\/li>\n<\/ul>\n<\/li>\n<li>Best Channel Partner Support During COVID-19\n<ul type=\"circle\">\n<li>Winner \u2013 UScellular<\/li>\n<li>Finalists \u2013 Bobcat Company, American Family Mutual Insurance Company<\/li>\n<\/ul>\n<\/li>\n<li>Channel Partner Champion of the Year\n<ul type=\"circle\">\n<li>Winner \u2013 Bobcat Company<\/li>\n<li>Finalists \u2013 Pandora, American Family Mutual Insurance Company<\/li>\n<\/ul>\n<\/li>\n<li>Best Channel Support for Launching a New Product or Campaign\n<ul type=\"circle\">\n<li>Winner \u2013 Nationwide Mutual Insurance Company<\/li>\n<li>Finalists \u2013 Align Technology, Campari, Four Roses<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Nominations were evaluated by a panel of five judges comprised of independent and BrandMuscle channel marketing experts: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rAgUdi5qcf5Gmk_MbRG0LRbjXBjN14o5k9gorPZ4mk2EUuZPxN81_CpkoIyZFTny2VmutwQ4uj0WmAuzUgtOdNKIiEpNSWlKBZOQTl13viE=\" rel=\"nofollow noopener\" target=\"_blank\">Bill Dinan<\/a>, President of Localogy; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fxN1Yoi_iesAz2040HAHzUNneJ5YhsDBN91MkCYgHlKwn676a_S38MzOEHySIcC5fFSvXxCEI14X_hejNqwTOfns9tv5rqQdmYo2lCMLX7I=\" rel=\"nofollow noopener\" target=\"_blank\">Rob Hand<\/a>, CEO of Hand Promotion Management; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ryZfZIKPYRetBxuO_N6NsDMdp_TSeNIyzAcgQB4zKzZEf7wemIjsd7sBcYXXnhZk1unTNHnjQyNxQPnaV6JVA-vSfRa4vfGwaIrh65AHNuY-DPxv5peEK9DZ5ZKrGk1I\" rel=\"nofollow noopener\" target=\"_blank\">Mike Kaufman<\/a>, Vice President of Brand Activation at the Association of National Advertisers; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UGJpzAqN004aRNthug2F4Tb7j9-i_UUxg_GoaTJf4onCYOiNBD_liGUYc2nttDxYbebobeiij5jDavT7OOAVUASyYPMG5QYwuQ_4rIPT4Hg=\" rel=\"nofollow noopener\" target=\"_blank\">Mike Marchetti<\/a>, Chief Customer Officer at BrandMuscle; and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7IcwIvM7sjjnY0rbXVjdLrjckDUVCNpti0P5xA0s-zKL6De8cX2PNJXum_LvuHBKY90Dhs8tSAVuZt7p8vNW_aXMGl47Ey1rMy7CRVwzl1s=\" rel=\"nofollow noopener\" target=\"_blank\">Sarah Cucchiara<\/a>, Senior Vice President of Channel Marketing Strategy at BrandMuscle. The judges were consistently impressed by all the finalists\u2019 commitment to educating and distributing resources to channel partners, as well as how quickly and efficiently many of them pivoted their messaging and offerings in response to COVID-19. <\/p>\n<p>\u201cCongratulations to all the winners and nominees of this year\u2019s Channel Marketing Excellence Awards,\u201d said Marchetti. \u201cWe\u2019re proud to support your channel marketing initiatives with best-in-class services and solutions and look forward to seeing your strategies and brands continue to grow.\u201d<\/p>\n<p>\n        <strong>For more information about the Channel Marketing Excellence Awards visit: <\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sTtth0sl9TtxHR1Hg5YXmZViw7XLTJQECwgWr67IdpsLFe43l08mChFDddzRGmo976aTZYYrO69xX9CeyO2lkibhC8HTEqYjO5B-J0HncNMvZ2wrEO520jJLPjDmH4pzcl135J__5F2PmKCnEy1z66-KS-j4vQPBfjWLjKrdy6sGCoOsw5D2ahSCjiV-K33NyMbdsG-6VoA5TKOgOtmXjRPvysQ00l4pWhksRI7r0IU6UvmohMu79anxkxEW4n9_\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n          <strong>https:\/\/www.brandmuscle.com\/resources\/channel-marketing-excellence-awards-2021\/<\/strong><br \/>\n        <\/a><br \/>\n        \n      <\/p>\n<p>\n        <strong>About BrandMuscle<\/strong><br \/>\n        <br \/>BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world\u2019s top brands, with 700 professionals in seven offices globally. The BrandMuscle Intelligent Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI. For more information about BrandMuscle visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sTtth0sl9TtxHR1Hg5YXmZViw7XLTJQECwgWr67IdpvODT_6tFuk16EAYHoR_pi-XYcMRlyW3YTQmLTgVijF0qmfNYoE1XWfAkPI-7plEzw=\" rel=\"nofollow noopener\" target=\"_blank\"><u>https:\/\/www.brandmuscle.com\/<\/u><\/a> or call (866) 464-4342.<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxOTM0NyM0MTI3NDY0IzIwODAyODg=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/1dca3a9b-342d-40f6-ad18-cb5924549262\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Contact: Lori Alba\r\nVP of Marketing\r\nlori.alba@brandmuscle.com\r\n216-454-2047<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Awards Recognize Marketing Organizations Who Empower the Success of Their Channel Partners and Drive Local Revenue Growth CHICAGO, April 19, 2021 (GLOBE NEWSWIRE) &#8212; BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company\u2019s first annual Channel Marketing Excellence Awards. The BrandMuscle Channel Marketing Excellence Awards recognize marketing organizations who achieve exceptional success in programs that empower their channel partners to drive local revenue growth. \u201cWhile national advertising is important, nearly 75% of all purchases occur through a local channel,\u201d said Mike Marchetti, Chief Customer Officer at BrandMuscle. \u201cThe Channel Marketing Excellence Awards showcase the revenue impact and return on investment that is achievable when national and local marketing strategies are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-478201","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Awards Recognize Marketing Organizations Who Empower the Success of Their Channel Partners and Drive Local Revenue Growth CHICAGO, April 19, 2021 (GLOBE NEWSWIRE) &#8212; BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company\u2019s first annual Channel Marketing Excellence Awards. The BrandMuscle Channel Marketing Excellence Awards recognize marketing organizations who achieve exceptional success in programs that empower their channel partners to drive local revenue growth. \u201cWhile national advertising is important, nearly 75% of all purchases occur through a local channel,\u201d said Mike Marchetti, Chief Customer Officer at BrandMuscle. \u201cThe Channel Marketing Excellence Awards showcase the revenue impact and return on investment that is achievable when national and local marketing strategies are &hellip; Continue reading &quot;BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T13:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxOTM0NyM0MTI3NDY0IzIwODAyODg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards\",\"datePublished\":\"2021-04-19T13:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\\\/\"},\"wordCount\":568,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIxOTM0NyM0MTI3NDY0IzIwODAyODg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\\\/\",\"name\":\"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/","og_locale":"en_US","og_type":"article","og_title":"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards - Market Newsdesk","og_description":"Awards Recognize Marketing Organizations Who Empower the Success of Their Channel Partners and Drive Local Revenue Growth CHICAGO, April 19, 2021 (GLOBE NEWSWIRE) &#8212; BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company\u2019s first annual Channel Marketing Excellence Awards. The BrandMuscle Channel Marketing Excellence Awards recognize marketing organizations who achieve exceptional success in programs that empower their channel partners to drive local revenue growth. \u201cWhile national advertising is important, nearly 75% of all purchases occur through a local channel,\u201d said Mike Marchetti, Chief Customer Officer at BrandMuscle. \u201cThe Channel Marketing Excellence Awards showcase the revenue impact and return on investment that is achievable when national and local marketing strategies are &hellip; Continue reading \"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-19T13:43:17+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxOTM0NyM0MTI3NDY0IzIwODAyODg=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards","datePublished":"2021-04-19T13:43:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/"},"wordCount":568,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxOTM0NyM0MTI3NDY0IzIwODAyODg=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/brandmuscle-announces-recipients-of-the-first-annual-channel-marketing-excellence-awards\/","name":"BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards - 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