\nMost people want to protect the planet, but they\u2019re not always sure where to start, according to a new study by Procter & Gamble (NYSE: PG<\/a>). In celebration of Earth Week and as part of its commitment to help make sustainable choices easier for the five billion consumers it serves every day, P&G is launching a new campaign, including a short film It\u2019s Our Home<\/i><\/a>to share how small actions at home can make a world of difference for the planet.\n<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210415005607\/en\/<\/a><\/p>\n (Photo: Business Wire)<\/p>\n<\/div>\n Small acts at home can make a big impact <\/b><\/p>\n \nAccording to a new study in the U.S. by P&G1<\/sup><\/i>, 72% of people want to do more to be sustainable at home and nearly 90% of parents are inspired by their children to do so. But fewer than half of people make environmentally conscious choices at home as often as they\u2019d like. For most people, \u201cnot knowing how\u201d is the biggest barrier to acting sustainably.\n<\/p>\n \nClosing the gap between intention and action and unlocking change at home has the potential to positively impact the planet by reducing greenhouse gas emissions, electricity, water use, and more. Among the 28 sectors of global greenhouse gas (GHG) emissions, \u201chomes\u201d are in the top three, and as big as road transportation2<\/sup>. And the amount of electricity we use at home \u2013 accelerated by the COVID-19 pandemic \u2013 is expected to nearly double by 20503<\/sup>.\n<\/p>\n \nThis means the small changes we make \u2013 such as using cold water for laundry, taking shorter showers or turning off the tap while brushing our teeth or shaving, and recycling more \u2013 can make a big impact. For example, in 2010 P&G made a commitment to have 70% of all washing machine loads be low-energy wash cycles by 2020. P&G reached that goal in 2019 and estimates that since 2015, the avoided emissions from U.S. consumers increasing their use of low-energy laundry cycles have been roughly 15 million metric tons of carbon dioxide. This amount is more than five times larger than P&G\u2019s current global manufacturing and operational emissions, demonstrating the significant impact of positively influencing consumer behavior.\n<\/p>\n \n“Meaningful change starts at home, and P&G brands have a big role to play \u2013 by helping consumers live more sustainably with no tradeoffs in the superior performance they expect from our products,\u201d said David Taylor, P&G Chairman of the Board, President and Chief Executive Officer. \u201cP&G and our brands will continue to reduce our impact and help people be more sustainable at home to protect our planet \u2013 our shared home \u2013 for generations to come.\u201d\n<\/p>\n P&G brands aim to help families be sustainable at home <\/b><\/p>\n \nIn the same P&G study, nearly 80% of consumers said they expect the brands they buy to help them live a more environmentally conscious lifestyle. Previous research has shown that sustainable product choices don\u2019t matter if people don\u2019t choose them, and consumers expect both sustainability and product performance, without the need to compromise. That\u2019s why P&G is committing to using its voice, reach, innovation and expertise \u2013 and that of its brands \u2013 to make sustainability irresistible for all.\n<\/p>\n \nP&G is taking a number of steps to help close the sustainability intention-to-action gap \u2013 including releasing a new film, It\u2019s Our Home<\/i>, in which young Luisa helps her family adopt new habits that protect her planet. The film and additional content at P&G Good Everyday<\/a> will help people learn about the simple choices they can make at home.\n<\/p>\n \nP&G brands are also stepping up consumer communication about sustainability. And, through product formulation and packaging that uses less, refills easily or recycles more, they\u2019re helping families make sustainable choices at home:\n<\/p>\n \nHouseholds can participate in the It\u2019s Our Home movement through P&G Good Everyday<\/a>, a new consumer rewards program powered by P&G\u2019s trusted brands that helps turn everyday actions into acts of good. When consumers engage with the program, they earn points that can be redeemed for rewards \u2013 and as they earn, P&G makes donations to causes consumers care about. Through their actions on P&G Good Everyday, people can directly support P&G\u2019s well-known impact programs such as Tide Loads of Hope, P&G Children\u2019s Safe Drinking Water, Dawn Helps Save Wildlife, and others.\n<\/p>\n Advancing Progress Toward Net Zero Emissions<\/b><\/p>\n \nThe launch of It\u2019s Our Home shines a spotlight on the importance of consumer use of products in the home as an opportunity to reduce greenhouse gas emissions. In fact, consumer use of products is P&G\u2019s largest opportunity to help reduce emissions and remains a key focus for company and brand efforts to address climate change. P&G\u2019s Tide brand recently announced a goal for three out of four loads of laundry in the US and Canada to be washed in cold water by 2030 \u2013 which has the potential to deliver a cumulative 27 million metric ton reduction in greenhouse gas emissions over the decade.\n<\/p>\n \nP&G\u2019s commitments go well beyond the consumer use phase and include its 2030 goals to reduce manufacturing emissions by 50%, purchase 100% renewable electricity, improve finished product transportation emissions efficiency by 50%, make 100% of packaging recyclable or reusable, and reduce virgin petroleum plastic packaging by 50%. Later this year, P&G will issue a climate transition action plan outlining the company\u2019s plans toward the long-term objective of net zero emissions for scope 1, 2, and elements of scope 3 emissions.\n<\/p>\n \n\u201cThe challenges facing our environment impact us all, but together, we can all be a part of the solution,\u201d said Virginie Helias, P&G Chief Sustainability Officer. \u201cP&G has a unique responsibility to use our scale and influence to help build a better tomorrow, which we are doing through our 2030 goals including partnering with others to combat some of the most complex issues we face. I am delighted to launch \u2018It\u2019s Our Home\u2019 to show that our brands can enable small actions at home that collectively will have a big impact, fostering a sustainable, regenerative lifestyle for all.\u201d\n<\/p>\n \nEnvironmental sustainability has been embedded in how P&G does business for decades. Over the past 10 years P&G has reduced its GHG emissions by 50%, reached zero manufacturing waste to landfill across all sites globally, and doubled the use of recycled resin in its plastic packaging. For more about P&G\u2019s commitments and progress, visit P&G\u2019s ESG website<\/a> or read P&G\u2019s 2020 Citizenship Report<\/a>.\n<\/p>\n About Procter & Gamble<\/b><\/p>\n \nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit https:\/\/www.pg.com\/<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at https:\/\/www.pg.com\/news<\/a>.\n<\/p>\n About P&G\u2019s 2,021 Acts of Good in 2021<\/b><\/p>\n \nAt P&G, fostering equality and inclusion, supporting our communities and protecting the planet is embedded in how we do business. We believe we have a responsibility to make the world better\u2009\u2014\u2009through the products we create and the positive impact our brands and Company can have. Under our Lead with Love campaign, P&G and its brands have committed to 2,021 acts of good this year. In the U.S. and Canada, consumers can do even more through P&G Good Everyday<\/a>, a consumer rewards program that helps turn everyday actions into acts of good.\n<\/p>\n 1<\/sup><\/p>\n<\/td>\n \nUnless otherwise stated all statistics are sourced from the \u201cIt\u2019s Our Home\u201d Study, conducted by P&G hosted on Toluna, surveying 1125 consumers in the US, Feb 8, 2021.\n<\/p>\n<\/td>\n<\/tr>\n 2<\/sup><\/p>\n<\/td>\n \nClimate Watch, WRI 220\n<\/p>\n<\/td>\n<\/tr>\n 3<\/sup><\/p>\n<\/td>\n \nU.S. Energy Information Administration\n<\/p>\n<\/td>\n<\/tr>\n 4<\/sup><\/p>\n<\/td>\n \nTide Hygienic Clean Heavy Duty Pods or Tide Ultra Oxi Pods in cold vs. leading baking soda 2-in-1 Pak in hot\n<\/p>\n<\/td>\n<\/tr>\n 5<\/sup><\/p>\n<\/td>\n \nIn non-HE washer, switching 8 loads\/wk from hot to cold, avg. electricity rate (13.3c\/kWh)\n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n \n\u00a0\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210415005607\/en\/<\/a><\/span><\/p>\n Media<\/span>:![\"(Photo:](\"https:\/\/mms.businesswire.com\/media\/20210415005607\/en\/871633\/4\/Final_NA_IOH_Luisa_Recycling.jpg\")
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H+K Strategies PR Team
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PGUSSustainability@hkstrategies.com
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