{"id":476981,"date":"2021-04-15T09:03:37","date_gmt":"2021-04-15T13:03:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/"},"modified":"2021-04-15T09:03:37","modified_gmt":"2021-04-15T13:03:37","slug":"zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/","title":{"rendered":"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm<\/b><\/p>\n<p class=\"bwalignc\"><i>Acknowledged as a Leader Based on Highest Scores in Current Offering and Strategy Categories and Second Highest Score in Market Presence Category<\/i><\/p>\n<p>VANCOUVER, Wash.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=ZoomInfo&amp;index=1&amp;md5=8301e03de3c7cc1b9ec6b3e858f3f227\">ZoomInfo<\/a> (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that the ZoomInfo platform has been named a Leader by Forrester Research in The Forrester Wave\u2122: B2B Marketing Data Providers, Q2 2021. The report evaluated 11 providers based on 24 criteria across three categories: current offering, strategy, and market presence.\n<\/p>\n<p>\nIn the evaluation, ZoomInfo received the highest possible scores in data acquisition and processing; data security and privacy; integrations, APIs, and applications; sales support; go-to-market (within the strategy category); solution packaging and pricing; and product roadmap and vision.\n<\/p>\n<p>\n\u201cWe\u2019re incredibly proud to be named a Leader in The Forrester Wave\u2122: B2B Marketing Data Providers, Q2 2021,\u201d said Henry Schuck, ZoomInfo Founder and CEO. \u201cCompanies of all sizes rely on ZoomInfo\u2019s powerful B2B intelligence to identify, engage, and close business more efficiently and effectively. We believe Forrester\u2019s evaluation of ZoomInfo as a Leader further validates our commitment to delivering a comprehensive and expansive go-to-market solution for our customers.\u201d\n<\/p>\n<p>\nAccording to the Forrester report, \u201cSince our evaluation of this market in 2018, ZoomInfo has transformed its business and continues to expand aggressively. DiscoverOrg bought ZoomInfo in 2019, taking on the acquired company\u2019s brand, and has bolstered its capabilities with acquisitions such as EverString to extend the breadth of its company and contact data and Clickagy to add its proprietary source of behavioral\/intent data.\u201d\n<\/p>\n<p>\nThe report states: \u201cZoomInfo reference customers expressed very high satisfaction not only with the company\u2019s traditionally strong contact data but also with its company data.\u201d It notes that \u201cZoomInfo is a best fit for organizations looking for a comprehensive data solution with an expanding array of complementary applications built on a shared data foundation.\u201d\n<\/p>\n<p>\nFor more information, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fresources%2Fforrester-wave-b2b-marketing-data-providers-q2-2021%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=download+a+free+copy+of+the+full+report&amp;index=2&amp;md5=5e51fa836e1f1e4934068c42218b0b65\">download a free copy of the full report<\/a>.\n<\/p>\n<p>\nTo learn more about how ZoomInfo helps marketing teams find and convert ideal customers, please visit ZoomInfo\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fsolutions%2Fmarketing%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=marketing+solutions+page&amp;index=3&amp;md5=e4ee2511ea7635dc5bab75df502b2c3c\">marketing solutions page<\/a>.\n<\/p>\n<p><b>About ZoomInfo<\/b><\/p>\n<p>\nZoomInfo (NASDAQ: ZI) is a Go-To-Market Intelligence Solution for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Four-data%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=unrivaled+data+coverage&amp;index=4&amp;md5=55c6edbc545dc415559df7b5855ee178\"> unrivaled data coverage<\/a>, accuracy, and depth of company and contact information. With <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fsolutions%2Fintegrations%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=integrations&amp;index=5&amp;md5=d28150b9465c0107d0a1c2e88c24771d\">integrations<\/a> embedded into workflows and technology stacks, including the leading CRM, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fengage.zoominfo.com%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=Sales+Engagement&amp;index=6&amp;md5=b237a778fd2b06902d888ed765c596c4\">Sales Engagement<\/a>, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fsolutions%2Fcompliance%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=GDPR+and+CCPA+compliance&amp;index=7&amp;md5=c48d69f9313fb3a2ffaa7bb38b57e7e0\">GDPR and CCPA compliance<\/a>. In addition to creating the industry\u2019s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo\u2019s commitment to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fabout-zoominfo%2Fsecurity%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=compliance%2C+privacy%2C+and+security&amp;index=8&amp;md5=f7ea3b26859321fc9a05a4f9d5e6ac91\">compliance, privacy, and security<\/a>. For more information about our leading Go-To-Market Intelligence Solution, and how it helps <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fsolutions%2Fsales%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=sales&amp;index=9&amp;md5=5722ec20d2881be0a9b520a3ec34013f\">sales<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fsolutions%2Fmarketing%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=marketing&amp;index=10&amp;md5=ac2a1cf1de8c34f5984f5a7f9c146e1a\">marketing<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2Fsolutions%2Frecruiting%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=recruiting&amp;index=11&amp;md5=09400c46be90a9c94f5d87c82fd6c6ff\">recruiting<\/a> professionals, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.zoominfo.com%2F%3Futm_source%3Dpressrelease%26utm_medium%3Dpr%26utm_campaign%3Dforrester-2021&amp;esheet=52412113&amp;newsitemid=20210415005344&amp;lan=en-US&amp;anchor=www.zoominfo.com&amp;index=12&amp;md5=f2f38afe521bc69ac2cfd72882d658da\">www.zoominfo.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210415005344r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210415005344\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210415005344\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>Steve Vittorioso<br \/>\n<br \/>Director, Communications<br \/>\n<br \/>978-875-1297<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@zoominfo.com\">pr@zoominfo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Washington<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Search Engine Marketing Marketing Data Management Communications Small Business Professional Services Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210415005344\/en\/800133\/3\/ZoomInfo_Primary_Lockup_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm Acknowledged as a Leader Based on Highest Scores in Current Offering and Strategy Categories and Second Highest Score in Market Presence Category VANCOUVER, Wash.&#8211;(BUSINESS WIRE)&#8211;ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that the ZoomInfo platform has been named a Leader by Forrester Research in The Forrester Wave\u2122: B2B Marketing Data Providers, Q2 2021. The report evaluated 11 providers based on 24 criteria across three categories: current offering, strategy, and market presence. In the evaluation, ZoomInfo received the highest possible scores in data acquisition and processing; data security and privacy; integrations, APIs, and applications; sales support; go-to-market (within the strategy category); solution packaging &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-476981","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm Acknowledged as a Leader Based on Highest Scores in Current Offering and Strategy Categories and Second Highest Score in Market Presence Category VANCOUVER, Wash.&#8211;(BUSINESS WIRE)&#8211;ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that the ZoomInfo platform has been named a Leader by Forrester Research in The Forrester Wave\u2122: B2B Marketing Data Providers, Q2 2021. The report evaluated 11 providers based on 24 criteria across three categories: current offering, strategy, and market presence. In the evaluation, ZoomInfo received the highest possible scores in data acquisition and processing; data security and privacy; integrations, APIs, and applications; sales support; go-to-market (within the strategy category); solution packaging &hellip; Continue reading &quot;ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T13:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210415005344r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm\",\"datePublished\":\"2021-04-15T13:03:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\\\/\"},\"wordCount\":553,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210415005344r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\\\/\",\"name\":\"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/","og_locale":"en_US","og_type":"article","og_title":"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm - Market Newsdesk","og_description":"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm Acknowledged as a Leader Based on Highest Scores in Current Offering and Strategy Categories and Second Highest Score in Market Presence Category VANCOUVER, Wash.&#8211;(BUSINESS WIRE)&#8211;ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that the ZoomInfo platform has been named a Leader by Forrester Research in The Forrester Wave\u2122: B2B Marketing Data Providers, Q2 2021. The report evaluated 11 providers based on 24 criteria across three categories: current offering, strategy, and market presence. In the evaluation, ZoomInfo received the highest possible scores in data acquisition and processing; data security and privacy; integrations, APIs, and applications; sales support; go-to-market (within the strategy category); solution packaging &hellip; Continue reading \"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-15T13:03:37+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210415005344r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm","datePublished":"2021-04-15T13:03:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/"},"wordCount":553,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210415005344r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-named-a-leader-among-b2b-marketing-data-providers-by-independent-research-firm\/","name":"ZoomInfo Named a Leader Among B2B Marketing Data Providers by Independent Research Firm - 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