{"id":476966,"date":"2021-04-15T09:03:26","date_gmt":"2021-04-15T13:03:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders\/"},"modified":"2021-04-15T09:03:26","modified_gmt":"2021-04-15T13:03:26","slug":"bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders\/","title":{"rendered":"BWR Successfully Continues Restructuring New Head of Sales &amp; Marketing North America  Reginald L. Sanders"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">MAMARONECK, N.Y., April  15, 2021  (GLOBE NEWSWIRE) &#8212; <strong>Brands Within Reach<\/strong> (BWR), the exclusive US distributor of Volvic and Evian waters, continues its successful restructuring and appoints Reginald Sanders as Head of Sales &amp; Marketing \/ North America.<\/p>\n<p>Reginald Sanders has many years of expertise in the food &amp; beverage sector. He worked for many years at Danone Company, Borden Foods, Dow Chemical Company and most recently as Vice President Sales and Marketing at Johanna Foods.<\/p>\n<p>Olaf Zachert, CEO of BWR, says: \u201cReggie&#8217;s experience makes him ideal for bringing our brands the growth they deserve. When we bought BWR, despite the excellent products, the company was not profitable. We know BWR will be profitable by the end of our first year of ownership.\u201d<\/p>\n<p>For this purpose, more new employees are currently being hired in sales, support staff and in accounting. Over the next few months, more than 50 employees are to be added in various areas.<\/p>\n<p>\u201cWe know that the future of the beverage market is the healthy non-alcoholic sector that BWR specializes in,\u201d said Reginald Sanders, \u201cso we can predict steady growth for all of our brands. I am proud to be part of BWR, to form a new team and to realize our market potential.\u201d<\/p>\n<p>By the end of the year, sales for Evian and Volvic will be expanded to Canada and the potential of the US markets will be further developed.<\/p>\n<p>\n        <strong><br \/>\n          <u>ABOUT BRANDS WITHIN REACH (BWR<\/u><br \/>\n        <\/strong><br \/>\n        <strong><br \/>\n          <u>) <\/u><br \/>\n        <\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TY-jzmZJBdSzyPxDyLADKIZkNdjLrytSWg41EVjjzZWdYOW8PbvRFfqu21Va4QgX2Zb2i7FN-QstmXTKUQrndA==\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n          <strong><br \/>\n            <u>HTTP:\/\/BWRGROUP.COM<\/u><br \/>\n          <\/strong><br \/>\n        <\/a><br \/>\n        <strong><br \/>\n          <u>:<\/u><br \/>\n        <\/strong>\n      <\/p>\n<p>A passionate company with many years of experience in the food and beverage industry, BWR\u2019s focus is on o\ufb00ering consumers healthy, innovative drinking and eating alternatives. BWR o\ufb00ers a unique set of skills in the food and beverage industry in North America: in-depth knowledge of hybrid distribution options, basic marketing expertise, a powerful merchandising force in speci\ufb01c areas, a complete and structured logistical platform and know-how in rapid growth and versatile management. BWR has both a B Corp\u2122 and CO2 neutrality certi\ufb01cation from The Carbon Trust.<\/p>\n<p align=\"center\">\n        <u>PRESS INQUIRIES CONTACT:<\/u><br \/>\n        <br \/>JONATHAN MARDER + COMPANY<br \/>JONATHAN MARDER JON.MARDER@GSMLTD.NET 917.685.8596<br \/>RON BOLING RON.BOLING@GSMLTD.NET 347.984.9698<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-PueB72WlKfsB_nBW0HW93Hs0beNDWjFBGQb4Sv_QwpdhkRwcsrdxbHEy08jjZbNz7m4mWn3PwOiWI1SVpcmzFq0PdtuHr6r8z3b_a4ELby40NsvA2N5GpMYxYpiOGc2s3l5dykxVy49F3nypMl-yqdJgF8yzwTpxujn9jOfrGe_hxuvDmMpAdj6VlUgTdqZisODdduixWDMG0192lH4NOeNdhHW5DVKjSmr2xCPLI-uK02f5MM4LO9VJtHIjvHh5w5BmYtnPiZCN4yXnsJgTg==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/5e0efb49-50fa-48cb-84e4-994578a839b9<\/a><\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNzI0NCM0MTIxNzIxIzUwMDA3OTMzMg==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/f45ef4ca-8f4c-4a2b-88c1-b49b3924dd90\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MAMARONECK, N.Y., April 15, 2021 (GLOBE NEWSWIRE) &#8212; Brands Within Reach (BWR), the exclusive US distributor of Volvic and Evian waters, continues its successful restructuring and appoints Reginald Sanders as Head of Sales &amp; Marketing \/ North America. Reginald Sanders has many years of expertise in the food &amp; beverage sector. He worked for many years at Danone Company, Borden Foods, Dow Chemical Company and most recently as Vice President Sales and Marketing at Johanna Foods. Olaf Zachert, CEO of BWR, says: \u201cReggie&#8217;s experience makes him ideal for bringing our brands the growth they deserve. When we bought BWR, despite the excellent products, the company was not profitable. We know BWR will be profitable by the end of our first &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BWR Successfully Continues Restructuring New Head of Sales &amp; Marketing North America  Reginald L. Sanders&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-476966","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWR Successfully Continues Restructuring New Head of Sales &amp; Marketing North America Reginald L. Sanders - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWR Successfully Continues Restructuring New Head of Sales &amp; Marketing North America Reginald L. Sanders - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MAMARONECK, N.Y., April 15, 2021 (GLOBE NEWSWIRE) &#8212; Brands Within Reach (BWR), the exclusive US distributor of Volvic and Evian waters, continues its successful restructuring and appoints Reginald Sanders as Head of Sales &amp; Marketing \/ North America. Reginald Sanders has many years of expertise in the food &amp; beverage sector. He worked for many years at Danone Company, Borden Foods, Dow Chemical Company and most recently as Vice President Sales and Marketing at Johanna Foods. Olaf Zachert, CEO of BWR, says: \u201cReggie&#8217;s experience makes him ideal for bringing our brands the growth they deserve. When we bought BWR, despite the excellent products, the company was not profitable. We know BWR will be profitable by the end of our first &hellip; Continue reading &quot;BWR Successfully Continues Restructuring New Head of Sales &amp; Marketing North America Reginald L. Sanders&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T13:03:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNzI0NCM0MTIxNzIxIzUwMDA3OTMzMg==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bwr-successfully-continues-restructuring-new-head-of-sales-marketing-north-america-reginald-l-sanders\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"BWR Successfully Continues Restructuring New Head of Sales &amp; Marketing North America Reginald L. 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He worked for many years at Danone Company, Borden Foods, Dow Chemical Company and most recently as Vice President Sales and Marketing at Johanna Foods. Olaf Zachert, CEO of BWR, says: \u201cReggie&#8217;s experience makes him ideal for bringing our brands the growth they deserve. When we bought BWR, despite the excellent products, the company was not profitable. We know BWR will be profitable by the end of our first &hellip; Continue reading \"BWR Successfully Continues Restructuring New Head of Sales &amp; Marketing North America Reginald L. 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