{"id":476632,"date":"2021-04-15T07:03:22","date_gmt":"2021-04-15T11:03:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/"},"modified":"2021-04-15T07:03:22","modified_gmt":"2021-04-15T11:03:22","slug":"decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/","title":{"rendered":"DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0"},"content":{"rendered":"<h2>\nWorld\u2019s first self-service, SOC 2-compliant customer value management platform makes value-based selling streamlined and intuitive; adds integrated value-based marketing for an elevated customer conversation from lead to win and beyond<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">ATLANTA, Ga., April  15, 2021  (GLOBE NEWSWIRE) &#8212; Customer value management trailblazer <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=lVqOl74OYOtwZ3lln8aObRAhjtigARoalVz0_iBz2xmWUp-jT2O-fwg4WlNGSr4hTUkkVarftzBFoVkHnT1LcQ==\" rel=\"nofollow noopener\" target=\"_blank\"><u>DecisionLink<\/u><\/a> today unveiled the next generation of ValueCloud\u00ae, a significant new release for the industry\u2019s first and leading enterprise platform for customer value management (CVM). The platform\u2019s new self-service features scale and automate the otherwise time-intensive and laborious business case development processes normally required to establish and communicate economic value to prospective buyers.<\/p>\n<p>As part of this evolution, DecisionLink also introduced a new ValueCloud\u00ae for Marketers offering. This \u201cTop-of-Funnel Bundle\u201d is designed to attract, engage, and convert high quality, sales-ready leads through value-based content and web-based ROI simulations. This marketing bundle seamlessly integrates with the new ValueCloud\u00ae self-service capabilities to create a streamlined lead-flow that carries value data from lead to win and beyond<\/p>\n<p>\u201cTechnology buyers want and need to know the business value of solutions,\u201d wrote Gartner Vice President of Product Marketer Practice and Gartner Fellow David Yockelson. \u201cProduct marketers must extend the use of value calculations beyond purchasing and work with customer success to measure value realized and provide a clear value story to buyers to drive renewals and expansion.\u201d<sup>1<\/sup><\/p>\n<p>\u201cAt DecisionLink, we are committed to transforming customer relationships by centering them on business value,\u201d said Jim Berryhill, CEO and co-founder of DecisonLink. \u201cThese new enhancements build on ValueCloud\u00ae as the gold standard for CVM, making it easy for emerging companies and global enterprises alike to fully automate the management of customer value as a strategic asset in order to build customers for life.\u201d<\/p>\n<p>\n        <strong>The Standard in CVM Automation<\/strong><br \/>\n        <br \/>Traditionally, companies were forced to rely on value professionals to perform time-intensive value calculations for only a handful of the highest value prospects every year. Now, ValueCloud\u00ae leverages the power of the cloud and automation to enable tens of thousands of these business cases on a recurring basis.<\/p>\n<p>The newly updated ValueCloud\u00ae platform includes a number of performance enhancements, including increased self-service capabilities and guided user experiences that significantly scale value professionals\u2019 ability to better quantify, articulate, and defend the value of their solutions and products. It also features a number of technology improvements, including a migration to Amazon Web Services (AWS), that enable faster evolutions and integrations of the platform.<\/p>\n<p>Key new ValueCloud\u00ae features include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Customer Specific Data Repositories:<\/strong> Each customer now receives a standalone data repository for improved security and analytics;<\/li>\n<li>\n          <strong>Configurable Workflows:<\/strong> Companies can now augment the default ValueCloud\u00ae five step workflow to arrive at a value hypothesis using the platform\u2019s workflow engine;<\/li>\n<li>\n          <strong>Open Value Formulation:<\/strong> DecisionLink recommends its native three-prong value formula for determining value, but is now allowing customers to modify calculations to drive customized value communications;<\/li>\n<li>\n          <strong>Action-Oriented User Interface:<\/strong> A wide array of simplified role and function-specific dashboards to enable informed, streamlined decision-making.<\/li>\n<\/ul>\n<p>\u201cThis launch delivers on the promise of a more robust, automated platform for value teams that can be deployed faster and more easily integrated for a seamless commercial value chain,\u201d said DecisionLink Co-Founder and Chief Technology Officer John Porter. \u201cAt the same time, we made a considerable investment in augmenting the technology underpinnings of ValueCloud\u00ae so that we are able to better and more quickly evolve future versions of the platform.\u201d<\/p>\n<p>\u201cAfter early success with value- based selling using ValueCloud\u00ae, we have steadily expanded to create a broader value mindset across our global selling process,\u201d said Verint Regional Vice President, Solution Sales Innovation &amp; Enablement Trent Isaacs. \u201cThese new tools and features will now give our value teams an enormous amount of control in tweaking our value-based interactions with customers and then managing those effectively across the entire organization.\u201d<\/p>\n<p>\n        <strong>ValueCloud\u00ae for Marketers <\/strong><br \/>\n        <br \/>A new bundled ValueCloud\u00ae solution to help marketers drive top of funnel growth is now available. This targeted offering enables marketers in a range of technology sectors, including healthcare and advanced manufacturing, to attract, engage, and compel prospects using real-time, integrated value-based messaging and web ROI experiences that create clear differentiation and higher return on marketing investment.<\/p>\n<p>The new <strong><em>Top-of-Funnel Bundle<\/em><\/strong> consists of three components that automate and seamlessly interconnect marketing flows to attract more prospects and convert those leads more often:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Case Study Builder<\/strong>: Automates the creation of value-rich customer success stories to attract new prospects;<\/li>\n<li>\n          <strong>Web-Based Calculator<\/strong>: Engages prospects using a custom value estimation that aids in conversion and compels action;<\/li>\n<li>\n          <strong>Marketing Automation Connector:<\/strong> Ensures the capture of key information during the ROI simulation process and the passing of that data to major marketing automation tools such as HubSpot, Marketo, Eloqua, and others to ensure streamlined lead-flow processes.<\/li>\n<\/ul>\n<p>\u201cThe ValueCloud Web Calculator gives our\u00a0prospective customers\u00a0a baseline for the value we can deliver to their organizations before they ever speak with a member of our team,\u201d said Elastic Senior Director, Industry Solution &amp; Value Marketing Ben Pruden. \u201cBy connecting\u00a0the Web Calculator\u00a0with our other sales and marketing tools,\u00a0we deliver\u00a0an informed and unified message across all of our engagement channels.\u201d<\/p>\n<p>\u201cGiven the fact that buyers want to get much more educated before they engage with sellers, and do so through digital channels, we believe value-based messaging and digital engagement are imperative for marketers and the standard moving forward,\u201d said IDC Research Vice President, CMO Advisory Practice Laurie Buczek.<\/p>\n<p>This new bundle in the ValueCloud\u00ae for Marketers family is estimated to engage and convert 30% more prospects by communicating differentiated economic value messages throughout marketing content and growing the top of the sales funnel.<\/p>\n<p>ValueCloud\u00ae is an enterprise-grade, SOC 2 certified CVM platform that empowers sales, marketing, and customer success teams to communicate economic value at every stage of the customer journey. Leading businesses, including ServiceNow, DocuSign, CrowdStrike, and others, leverage CVM and ValueCloud\u00ae to create world-class revenue operations rooted in higher customer satisfaction, optimized selling, automated value-based marketing, and reduced churn.<\/p>\n<p>All new ValueCloud\u00ae features are currently available.<\/p>\n<p>To learn more about these new opportunities, for more information on DecisionLink, or to download the new <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=QlqRFdDFYG3rqQJxx2YAy17dt1HqeVrhPbF2WC_Oe7_-sMWhfzeFX0eAAJChvoOLiIQ6Ig2HWDOkPhgJM_RKzx2ySaH8yvBf3y2B72bLLWFDH4ogGKKluMnx8XmbHgQD9II8xNAV1OvcbDtGQwXH5VN8m_gTikuuhNquNJ-ehbjTwnEOk9xbVQpHRpNdNFw7\" rel=\"nofollow noopener\" target=\"_blank\"><u>Marketer\u2019s Handbook for Value-Based Marketing: New World, New Way to Engage<\/u><\/a>, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ml-RrBYpGqLdkGQ6Y8DPMmOTi-Utk8u-7XpweDrhNe9v9zPDMQgzq330S5P38iqgCqxRdmLRHbDBvanAA2pD7rVMb9pvkOvJzKy3WgFewtJewWxJ8Mg0FiX_1rJTMC24r8469KnLi5ZI4TanDxqpqbn_zt-RGWFK_WJhwrcR__4=\" rel=\"nofollow noopener\" target=\"_blank\"><u>https:\/\/www.decisionlink.com\/valuecloud-5-0-news\/<\/u><\/a>.<\/p>\n<p>\n        <strong>About DecisionLink<\/strong><br \/>\n        <br \/>DecisionLink\u2019s ValueCloud\u00ae is the first and leading enterprise-class solution for automating and scaling customer value management. ValueCloud\u00ae transforms customer value into strategic, actionable assets empowering sellers, marketers, and customer success professionals to elevate tactical conversations about feature, function, and price into outcome-based discussions of business value. The ability to do this securely, at scale, and at any point in the customer journey is unique to DecisionLink and ensures customers for life. DecisionLink is trusted by top enterprise businesses, including Caterpillar, CrowdStrike, DocuSign, Marketo, and VMware as well as elite, fast-growing companies like Apptio, Contrast Security, Menlo Security, and PagerDuty.<\/p>\n<p>For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=M6Vo6HSTtXtfre8UIR5kwgIDJcG4th__HfXpug0oujZ-OeCNIqz7XYAPR4ZSkFtHBCKFjksLuGnSYDSm-Cvbev7TQnGyOVjDyKSTlK70q9w=\" rel=\"nofollow noopener\" target=\"_blank\"><u>www.decisionlink.com<\/u><\/a>, call 800.670.8301, or engage with us on social media.<\/p>\n<p>Media Contact:<br \/>Stephanie Hicks<br \/>Cosmo PR for DecisionLink<br \/>805-295-9455<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=LDi2Inmlbmo4a3PhYwyP8mG65qfqwUBku7fQtQWs-CcDbSU4_T0HS7K8E68WeL1PTZ-sZatbEMzXWTtS1aI8KvjVHmm51isORGdUprt1iwY=\" rel=\"nofollow noopener\" target=\"_blank\">stephanie@cosmo-pr.com<\/a><\/p>\n<p>\n        <sup>1<\/sup><br \/>\n        <em>How Product Marketers Can Differentiate Offerings by Connecting Value Assessment and Realization,<\/em> 5 October 2020<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNzIwNSM0MTIxNjc0IzUwMDA3MTQ4Mw==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/7712cd25-a00e-4231-be3d-2280c2c5f2c6\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>World\u2019s first self-service, SOC 2-compliant customer value management platform makes value-based selling streamlined and intuitive; adds integrated value-based marketing for an elevated customer conversation from lead to win and beyond ATLANTA, Ga., April 15, 2021 (GLOBE NEWSWIRE) &#8212; Customer value management trailblazer DecisionLink today unveiled the next generation of ValueCloud\u00ae, a significant new release for the industry\u2019s first and leading enterprise platform for customer value management (CVM). The platform\u2019s new self-service features scale and automate the otherwise time-intensive and laborious business case development processes normally required to establish and communicate economic value to prospective buyers. As part of this evolution, DecisionLink also introduced a new ValueCloud\u00ae for Marketers offering. This \u201cTop-of-Funnel Bundle\u201d is designed to attract, engage, and convert high &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-476632","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"World\u2019s first self-service, SOC 2-compliant customer value management platform makes value-based selling streamlined and intuitive; adds integrated value-based marketing for an elevated customer conversation from lead to win and beyond ATLANTA, Ga., April 15, 2021 (GLOBE NEWSWIRE) &#8212; Customer value management trailblazer DecisionLink today unveiled the next generation of ValueCloud\u00ae, a significant new release for the industry\u2019s first and leading enterprise platform for customer value management (CVM). The platform\u2019s new self-service features scale and automate the otherwise time-intensive and laborious business case development processes normally required to establish and communicate economic value to prospective buyers. As part of this evolution, DecisionLink also introduced a new ValueCloud\u00ae for Marketers offering. This \u201cTop-of-Funnel Bundle\u201d is designed to attract, engage, and convert high &hellip; Continue reading &quot;DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T11:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNzIwNSM0MTIxNjc0IzUwMDA3MTQ4Mw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0\",\"datePublished\":\"2021-04-15T11:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\\\/\"},\"wordCount\":1174,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIxNzIwNSM0MTIxNjc0IzUwMDA3MTQ4Mw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\\\/\",\"name\":\"DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0 - 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The platform\u2019s new self-service features scale and automate the otherwise time-intensive and laborious business case development processes normally required to establish and communicate economic value to prospective buyers. As part of this evolution, DecisionLink also introduced a new ValueCloud\u00ae for Marketers offering. This \u201cTop-of-Funnel Bundle\u201d is designed to attract, engage, and convert high &hellip; Continue reading \"DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-15T11:03:22+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNzIwNSM0MTIxNjc0IzUwMDA3MTQ4Mw==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0","datePublished":"2021-04-15T11:03:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/"},"wordCount":1174,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNzIwNSM0MTIxNjc0IzUwMDA3MTQ4Mw==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/decisionlink-reimagines-value-based-engagement-with-valuecloud-5-0\/","name":"DecisionLink Reimagines Value-Based Engagement with ValueCloud\u00ae 5.0 - 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