{"id":476545,"date":"2021-04-15T06:02:09","date_gmt":"2021-04-15T10:02:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pattison-outdoor-partners-with-docma-to-launch-sweetspot-moving-transit-media-optimization-tool\/"},"modified":"2021-04-15T06:02:09","modified_gmt":"2021-04-15T10:02:09","slug":"pattison-outdoor-partners-with-docma-to-launch-sweetspot-moving-transit-media-optimization-tool","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pattison-outdoor-partners-with-docma-to-launch-sweetspot-moving-transit-media-optimization-tool\/","title":{"rendered":"PATTISON Outdoor Partners with Docma to Launch SweetSpot\u00a9 Moving Transit Media Optimization Tool"},"content":{"rendered":"<h2>\nSweetSpot\u00a9 is a reach curve dashboard for Transit Advertising that shows the optimal audience reach and frequency by media spend for a large-format Streetcar campaign on Toronto\u2019s TTC Transit system<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>TORONTO, April  15, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.pattisonoutdoor.com\/\" rel=\"nofollow noopener\" target=\"_blank\">PATTISON Outdoor Advertising<\/a>, Canada\u2019s leading Out-of-Home advertising provider has announced the launch of SweetSpot<sup>\u00a9<\/sup> Transit Streetcar Measurement, a first-to-market media planning tool for agencies to optimize their investment on Moving Transit advertising. In partnership with Docma, a technology company specializing in media and marketing science, PATTISON Outdoor brings the industry\u2019s first third-party audience reach and frequency optimization measurement model to Canada\u2019s largest Transit format. The pilot project kicks off with Streetcar Vinyl Wraps on the Toronto Transit Commission (TTC) system.<\/p>\n<p>With SweetSpot<sup>\u00a9<\/sup>, PATTISON delivers agency planners and advertisers a way to optimize their moving transit campaigns, to evaluate media investments, and to better understand the impact it will have on their business objectives. At the planning stage, the Streetcar measurement tool will produce demographic and behavioural audience insights allowing advertisers to optimize reach, frequency and impressions as a function of media investment.<\/p>\n<p>To report on moving transit advertising audience exposure and impressions, Sweetspot<sup>\u00a9<\/sup> uses a probabilistic reach and frequency methodology. For this, Docma adds polygon data to the TTC\u2019s fleet of Streetcar vehicles and geofences the Streetcar vehicle stops in real-time using the General Transit Feed Specification (GTFS) dataset from the TTC\u2019s schedule to depict the route map which advertising campaigns are served along. With anonymized mobile device ID data, Docma records the unique IDs in the geofenced area at the same time the Streetcar passes through, along with the number of times they re-enter the target area and the time they spend. Through the postal code association of the device IDs, Sweetspot<sup>\u00a9<\/sup> delivers optimal reach curves for audiences defined by Environics Analytics demographic and behavioural reports and PRIZM segments to provide the first, and most enhanced proprietary moving transit advertising impression model available to Canada\u2019s advertising industry.<\/p>\n<p>\u201cWe are proud to bring to market a truly innovative, industry-first initiative with the SweetSpot<sup>\u00a9<\/sup> Moving Transit advertising optimization tool. This changes the way Moving Transit will be planned. Now, agencies and advertisers have a direct way to evaluate maximum reach and frequency for transit Streetcar campaigns as a function of budget.<\/p>\n<p>Our clients will also benefit from PATTISON\u2019s proprietary category recall benchmark database, an industry-first solution built into the SweetSpot<sup>\u00a9 <\/sup>platform, where they can compare their plan to historical performance data against measures such as: Ad Recall and Actions Taken.\u201d<\/p>\n<p>Bob Leroux, Vice President and General Manager, National Sales, PATTISON Outdoor Advertising.<\/p>\n<p>\u201cWe are thrilled to partner with Canada\u2019s largest Out-of-Home advertising provider to build this first-to-market platform for the industry. PATTISON\u2019s unique product mix and scale in population coverage allowed for a highly thorough and accurate reach and frequency model, as well as an enhanced predictive ad recall interface that will help agency planners better define success with their &#8216;awareness&#8217; campaigns,\u201d says Sam Rowe, Founder &amp; CEO, Docma. \u201cThe most rewarding part is the amazing planning experience that helps agencies better understand optimal investment for their clients and achieve scalable &#8216;awareness&#8217; with PATTISON Moving Transit products.\u201d<\/p>\n<p>Connecting the downtown corridor with neighbourhoods across Toronto, <a href=\"https:\/\/www.pattisonoutdoor.com\/products\/transit\/\" rel=\"nofollow noopener\" target=\"_blank\">PATTISON\u2019s Transit Streetcar portfolio<\/a> is extremely effective as a brand building and mass awareness platform. Now with SweetSpot<sup>\u00a9<\/sup> advertisers can be more strategic and efficient with their media investment in <a href=\"https:\/\/www.pattisonoutdoor.com\/products\/transit\/\" rel=\"nofollow noopener\" target=\"_blank\">large format transit media<\/a>. Recent data from a National Dynata study commissioned by PATTISON shows Toronto consumers who are working from home have strong exposure and reception to OOH media now when compared to pre-pandemic norms, making exterior transit advertising an effective way to reach them.<\/p>\n<p>\n        <strong>About PATTISON Outdoor Advertising <\/strong>\n      <\/p>\n<p>\n        <a href=\"http:\/\/www.pattisonoutdoor.com\" rel=\"nofollow noopener\" target=\"_blank\">PATTISON Outdoor Advertising<\/a>, a division of The Jim Pattison Group is Canada\u2019s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.<\/p>\n<p>\n        <a href=\"http:\/\/www.pattisonoutdoor.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.pattisonoutdoor.com<\/a><br \/>\n        <br \/>\n        <a href=\"http:\/\/www.linkedin.com\/company\/pattison-outdoor\" rel=\"nofollow noopener\" target=\"_blank\">www.linkedin.com\/company\/pattison-outdoor<\/a><br \/>\n        <br \/>\n        <a href=\"http:\/\/www.instagram.com\/pattisonoutdoor\" rel=\"nofollow noopener\" target=\"_blank\">www.instagram.com\/pattisonoutdoor<\/a><br \/>\n        <br \/>\n        <a href=\"http:\/\/www.facebook.com\/pattisonoutdooradvertising\" rel=\"nofollow noopener\" target=\"_blank\">www.facebook.com\/pattisonoutdooradvertising<\/a><br \/>\n        <br \/>\n        <a href=\"http:\/\/www.twitter.com\/pattisonoutdoor\" rel=\"nofollow noopener\" target=\"_blank\">www.twitter.com\/pattisonoutdoor<\/a><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.youtube.com\/user\/PattisonOOH\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.youtube.com\/PattisonOOH\/<\/a>\n      <\/p>\n<p>\n        <strong>For more information contact:<\/strong>\n      <\/p>\n<p>\n        <strong>Bob Leroux<\/strong><br \/>\n        <br \/>VP\/GM, National Sales,<br \/><strong>PATTISON Outdoor Advertising<\/strong><br \/>905.282.6803<br \/><a href=\"mailto:bleroux@pattisonoutdoor.com\" rel=\"nofollow noopener\" target=\"_blank\">bleroux@pattisonoutdoor.com<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0e9a3440-f67a-4214-a231-2506b29aec48\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0e9a3440-f67a-4214-a231-2506b29aec48<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNzM5MiM0MTIxOTc3IzIwODg1NDM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/0b326400-2393-4301-b7df-672747f0b831\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SweetSpot\u00a9 is a reach curve dashboard for Transit Advertising that shows the optimal audience reach and frequency by media spend for a large-format Streetcar campaign on Toronto\u2019s TTC Transit system TORONTO, April 15, 2021 (GLOBE NEWSWIRE) &#8212; PATTISON Outdoor Advertising, Canada\u2019s leading Out-of-Home advertising provider has announced the launch of SweetSpot\u00a9 Transit Streetcar Measurement, a first-to-market media planning tool for agencies to optimize their investment on Moving Transit advertising. In partnership with Docma, a technology company specializing in media and marketing science, PATTISON Outdoor brings the industry\u2019s first third-party audience reach and frequency optimization measurement model to Canada\u2019s largest Transit format. The pilot project kicks off with Streetcar Vinyl Wraps on the Toronto Transit Commission (TTC) system. With SweetSpot\u00a9, PATTISON &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pattison-outdoor-partners-with-docma-to-launch-sweetspot-moving-transit-media-optimization-tool\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;PATTISON Outdoor Partners with Docma to Launch SweetSpot\u00a9 Moving Transit Media Optimization Tool&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-476545","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PATTISON Outdoor Partners with Docma to Launch SweetSpot\u00a9 Moving Transit Media Optimization Tool - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pattison-outdoor-partners-with-docma-to-launch-sweetspot-moving-transit-media-optimization-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PATTISON Outdoor Partners with Docma to Launch SweetSpot\u00a9 Moving Transit Media Optimization Tool - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SweetSpot\u00a9 is a reach curve dashboard for Transit Advertising that shows the optimal audience reach and frequency by media spend for a large-format Streetcar campaign on Toronto\u2019s TTC Transit system TORONTO, April 15, 2021 (GLOBE NEWSWIRE) &#8212; PATTISON Outdoor Advertising, Canada\u2019s leading Out-of-Home advertising provider has announced the launch of SweetSpot\u00a9 Transit Streetcar Measurement, a first-to-market media planning tool for agencies to optimize their investment on Moving Transit advertising. In partnership with Docma, a technology company specializing in media and marketing science, PATTISON Outdoor brings the industry\u2019s first third-party audience reach and frequency optimization measurement model to Canada\u2019s largest Transit format. The pilot project kicks off with Streetcar Vinyl Wraps on the Toronto Transit Commission (TTC) system. 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In partnership with Docma, a technology company specializing in media and marketing science, PATTISON Outdoor brings the industry\u2019s first third-party audience reach and frequency optimization measurement model to Canada\u2019s largest Transit format. The pilot project kicks off with Streetcar Vinyl Wraps on the Toronto Transit Commission (TTC) system. 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