\nThe Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the \u201cCompany\u201d), the country\u2019s largest independent alkaline water company, further expands its presence in the Midwest reaching 30 million potential consumers through Meijer supercenters and grocery stores. Meijer, the 15th<\/sup> largest grocery chain in the country, has begun to stock its shelves with their smooth tasting Alkaline88\u00ae, in three sizes \u2014 1.5-liter, 1-gallon and eco-friendly 500ml aluminum bottles.\n<\/p>\n
\n\u201cMeijer is truly the gold standard for customer service and excellence in the markets they serve. They reach over 30 million people in the Midwest. I fully expect them to grow to one of our top 10 customers over the next 12 months. They run high volume, high quality supercenters\/grocery stores that consumers know and trust,\u201d stated Richard Wright, President and CEO of The Alkaline Water Company. \u201cThey share many of our same values for innovation, quality and excellent customer service that have allowed them to become the 18th<\/sup> largest privately held company in the country. These shared values have also allowed Alkaline88 to become the number one selling bulk brand in the country and the largest independent alkaline water company in the U.S. With three products on their shelves and summer rapidly approaching we will also be adding capacity in the Midwest to meet their customers\u2019 needs for the smooth, delicious taste of Alkaline88. This is another major step in our continued domination of the top 75 grocery retailers in the country.\n<\/p>\n \nThis partnership is yet another huge win for The Alkaline Water Company. Founded in Michigan in 1934 and still based there today, Meijer has grown to include more than 240 supercenters in six states \u2014 Michigan, Ohio, Indiana, Kentucky, Illinois and Wisconsin. One of America\u2019s largest private companies, Meijer was voted \u201cAmerica\u2019s Best Employers\u201d by State 2020 and named \u201cRetailer of the Year\u201d by Progressive Grocer, the grocery industry\u2019s largest trade publication.\n<\/p>\n \nAlkaline88 is known for its superior hydration with a perfect 8.8pH balance. The brand was developed to deliver a smooth taste that encourages consumers to drink more and fully hydrate, and the company is dedicated to purity, quality, and value. The water\u2019s ingredient deck is simple, easy to understand and free of buffers. Dubbed \u201cthe clean beverage,\u201d Alkaline88 ionized water contains just two pure ingredients that customers trust \u2014 water and Pink Himalayan Rock Salt.\n<\/p>\n \nThe Alkaline88 flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com<\/a>.\n<\/p>\n About The Alkaline Water Company:<\/span><\/strong><\/p>\n \nFounded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88\u00ae, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88\u00ae delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label \u2018Clean Beverage.\u2019 Quickly being recognized as a growing lifestyle brand, Alkaline88\u00ae launched A88 Infused\u2122 in 2019 to meet consumer demand for flavor-infused products. A88 Infused\u2122 flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company\u2019s CBD water and flavor-infused water. For the Company\u2019s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company\u2019s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies.\n<\/p>\n \nTo purchase Alkaline88 and A88 Flavor Infused products online, visit us at www.alkaline88.com<\/a>. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com<\/a> or connect with us on Facebook, Twitter, Instagram, or LinkedIn.\n<\/p>\n About Meijer:<\/span><\/b><\/p>\n \nMeijer is a Grand Rapids, Mich.-based retailer that operates 256 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com.<\/a> Follow Meijer on Twitter @twitter.com\/Meijer<\/a> and @twitter.com\/MeijerPR<\/a> or become a fan at www.facebook.com\/meijer.<\/a><\/p>\n Notice Regarding Forward-Looking Statements<\/b><\/p>\n \nThis news release contains \u201cforward-looking statements.\u201d Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, the following: the statement relating to reaching 30 million potential consumers through Meijer supercenters and grocery stores; the expectation that Meijer to grow to one of the Company\u2019s top 10 customers over the next 12 months; and the statement that the Company will be adding capacity in the Midwest to meet Meijer\u2019s customers\u2019 needs for the smooth, delicious taste of Alkaline88.\n<\/p>\n \nThe material assumptions supporting these forward-looking statements include, among others, that the demand for the Company\u2019s products will continue to significantly grow; that the past production capacity of the Company\u2019s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company\u2019s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company\u2019s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company\u2019s products; and that the Company will be able to obtain additional capital to meet the Company\u2019s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp\/CBD; the fact that consumers may not embrace and purchase any of the Company\u2019s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company\u2019s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and\/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company\u2019s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company\u2019s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov<\/a>, and on the SEDAR, available at www.sedar.com<\/a>.\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210414005141\/en\/<\/a><\/span><\/p>\n The Alkaline Water Company Inc.<\/b><\/p>\n \nRichard A. Wright Media<\/b><\/p>\n \nSusie Timm \n\u00a0\n<\/p>\n KEYWORDS:<\/b> United States North America Arizona<\/p>\n INDUSTRY KEYWORDS:<\/b> Retail Supermarket Food\/Beverage<\/p>\n<\/p>\n
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President and CEO
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800-923-1910
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investors@thealkalinewaterco.com<\/a><\/p>\n
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Knife & Fork Media Group
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480-200-2766
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Susie@knifeandforkmedia.com<\/a><\/p>\n
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