{"id":476279,"date":"2021-04-14T09:06:03","date_gmt":"2021-04-14T13:06:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/"},"modified":"2021-04-14T09:06:03","modified_gmt":"2021-04-14T13:06:03","slug":"new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/","title":{"rendered":"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV"},"content":{"rendered":"<h2>\nTremor Video study uncovers advertisers\u2019 attitudes and perceptions about CTV\u2019s expanding role in brand marketing strategies<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, April  14, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vfc5wIaSbDkLnApfqUOKK8AzTlG5ToGpXSdCtmvDmCzQqiUlsBKfJFSmhQIPUaPwTKBUVnrhSFLtpPKZpLe9rw==\" rel=\"nofollow noopener\" target=\"_blank\">Tremor Video<\/a>, a leading programmatic video platform, and leading ad platform <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=R4mFN_fYWANWhthEt5pyAqse2wdk1UCCjmdVkxrUPJDWUEXwNEaUQtpyZ_7iN4kc\" rel=\"nofollow noopener\" target=\"_blank\">Unruly<\/a>, in partnership with MTM Global, today announced the findings from a study\u00a0focusing on how connected TV (CTV) is used by advertisers and key areas for development. The research reveals that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85% making CTV a key part of their video strategy. The research, conducted in December 2020, included surveys and in-depth interviews with brand marketers and media agency professionals.<\/p>\n<p>\u201cAs a result of consumers increasingly engaging with CTV content and at notably higher rates since the COVID-19 outbreak last year, we are seeing more and more advertisers making CTV a prominent fixture in their strategic planning,\u201d said Justin Chadwick, VP Marketing, Tremor Video. \u201cWe believe this growth trend is likely to continue, as our research suggests that advertisers perceive CTV not only as an <em>essential<\/em> component of their media mix, but also as an <em>effective<\/em> one in terms of fulfilling their key business objectives.\u201d<\/p>\n<p>Tremor Video and Unruly conducted this research to learn more about how advertisers are currently thinking about the opportunities, challenges and effectiveness of the fast-emerging CTV medium, within the broader context of their marketing mix. It also offers brands and media agencies actionable insights into how best to leverage CTV. Key findings include:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-bottom:6pt\">85% of those surveyed say CTV is a key part of their video advertising strategy (90% of media agencies and 75% of brand advertisers)<\/li>\n<li style=\"margin-bottom:6pt\">90% of respondents plan to increase their 2021 CTV budgets, with an average increase of 53%<\/li>\n<li style=\"margin-bottom:6pt\">56% of media agency respondents and 37% of brand advertiser respondents predict that more than half of their video budgets will be spent on CTV in 2021<\/li>\n<li style=\"margin-bottom:6pt\">75%<strong>\u00a0<\/strong>of respondents believe that CTV has been more important to their business&#8217; marketing success during the COVID-19 pandemic<\/li>\n<li style=\"margin-bottom:6pt\">94%\u00a0of respondents believe that CTV campaigns successfully meet their marketing objectives<\/li>\n<\/ul>\n<p>Since the pandemic\u2019s onset, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vfc5wIaSbDkLnApfqUOKK5KTORwm7SMgePtGrIYGSOAU-OFpX4w2m0G-RSEomJKnHd0bMyBqRpWngRtsiBlsbrOFbZuQTdk_voLgPSPtGzOtIbxn24C9T0VcXOc4DOzZ\" rel=\"nofollow noopener\" target=\"_blank\">Tremor Video has observed<\/a> an acceleration in the shift from linear TV to CTV, as more viewers have turned to Ad-Supported Video on Demand (AVOD) in particular for their dynamic streaming content. According to <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=JUr7Gvvpee6ua_UoXqKT15Y17iKjUCizyVu4KNzTMs4yVVV-itINW2zqWVbI88EZPLEWwoqDC8A9003RiGm4BsZnvt9i3V8QPD7r7ug6p_pQWqLJ6E84uQGfYP29Kp-8TqBo4WQCMVPthYEcV0hnyAtH1N0Cn-cA1au6Tcyqm6I=\" rel=\"nofollow noopener\" target=\"_blank\">Nielsen<\/a>, roughly three times as many Americans are now embracing AVOD as compared to before the pandemic.<\/p>\n<p>Moreover, Tremor\u2019s research suggests that CTV is more effective in driving consumer actions than linear TV. According to a <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=PBHo4E7GvkSg_G73hioS0pT9ruDI4n3Va4VhFbZtPt8IfXw49p07BkXsgqRRmeFQ6fZV_XJpj4alr_p4wmQm4c7SvHg-WCk8TE6svyfitD0=\" rel=\"nofollow noopener\" target=\"_blank\">recent Tremor study<\/a>, consumers exposed to CTV advertising are 71% more likely to advocate and tell a friend about a brand than consumers exposed to linear TV, with 52% more likely to buy a product and 45% more likely to visit a store or product website.<\/p>\n<p>\u201cWith CTV penetration growing in such rapid ways, with 4 out of 5 households streaming their content on large TV devices, we believe CTV is one of the most important channels in our media mix,\u201d said Shana Kohen, SVP, Group Account Director, Carat. \u201cMore time spent from viewers on CTV means more inventory. This coupled with the technological improvements such as more targeting and identity options, ability to bring data in, cross-device measurement\u2014all of this helps ad spend flow to CTV.\u201d<\/p>\n<p>CTV is a significant growth engine for <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vfc5wIaSbDkLnApfqUOKKyHBhp0PEKLRAGAbvEB6AYVgRHl45VSQEiO3jSXmkvlUCJWws4IxP-dBo67rYtpprggGoqBo32vboIEOnUl86mw=\" rel=\"nofollow noopener\" target=\"_blank\">Tremor International<\/a>, with Tremor Video and Unruly\u2019s parent company recently reporting <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=I0A97qem5EAM237uz6OowASg2VxoLZ2p9ck9HYgIpnfqHsS9Xvb_ZprU26D_PbVaT4F8c7G1JmXfEyeW-TQNlX7CNC3GlaBzUc4chnWIQ-otjyhcNhDyVBBEaLrT-W_Kxisgu4du0qaV5UVILFIqVXNV50sFXJ_1cE4hMG-j9JJmJ_p0KR039uxXeIButBOiR2WyhAWwfjFoIhdDREcEAXA9pUpBC-VVzioeQxNzAyQ=\" rel=\"nofollow noopener\" target=\"_blank\">127% revenue growth<\/a> in the CTV space in Q4 2020 compared to Q4 2019. The company has also reported that its <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RJxiamUo3T_tFRV9GFylGte51jaHRQRwO0pRFa7X1Uo-H1BXxdvtGnFe71R7bgNEgLjAlgs-VZ8S8PCWXRmkxHYj8FqIGQkh1_a_Zd8tn1kj-SXjA3102YmdfbyaQUbL3p7-kD7GkYmPZH4x1_iZZO5Dnsk1iRLz_kjKP7evflsad_R_9AoUWQsuBQFF_jjLNOhXpOhYqH1ghMJbAXGhNWD6lUX8SBQAjU4sSgwq_AU=\" rel=\"nofollow noopener\" target=\"_blank\">performance during the first quarter of 2021<\/a> is significantly ahead of the same period in 2020 and it expects trading for the year to be ahead of management expectations. This positive momentum is underpinned by the successful execution of Tremor\u2019s strategy, which focuses on video and data, with the company\u2019s core solutions of CTV, private marketplaces (PMPs), and its self-service platform.<\/p>\n<p>Scheduled to launch in late May 2021, Tremor Video\u2019s new <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NsjRVUw-liHiicnDKP0KgHVub6mzPL6MN8U8jdtqcrcxzIxPlqH8o6OLHnDE1XnGPbX0xJ9PIsBeNXCDLzGixytR5B86iG2-KZ3uxaM4kcGonCNYzOKW24Is9MMzj8JXk898XSLcUceFyTiLXRJZMYtjER_Kbqb0Y4M73CdtPO43G-ZpaBWEQWk8lacQ7Q_fdkoYwdplIAJMEOIYvG4wDg==\" rel=\"nofollow noopener\" target=\"_blank\">TV Intelligence offering<\/a> will leverage its proven experience in CTV and addressable TV retargeting to allow advertisers to reach the most relevant consumers with precision, using a wide breadth and depth of audience data assets.<\/p>\n<p>For more information and to download the full report summary, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XOZBIpeuNQKhLwUXG5wjxhk0_MzU8NT2KeOAN6FlCBIvoc8b_G7DvRiUvpu0dLdSKjJugoJBh9BQrUxlPfDvf5GhQFRq8UNxnzlCgxy6y9Ij1fnXMJM16cQ4U5i4Nama\" rel=\"nofollow noopener\" target=\"_blank\">click here<\/a>.<\/p>\n<p>\n        <strong>Methodology<\/strong><br \/>\n        <br \/>Tremor Video, Unruly, and MTM Global surveyed around 200 US and UK ad professionals for the study. All respondents who took part in the study work for either a brand, media agency, DSP or trading desk and have experience planning or buying TV or online digital advertising over the last 12 months. The survey was conducted in December 2020 alongside in-depth interviews with digital media professionals. The UK research findings can be found <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2CuXMHGV2NCq8dobJIi3R2fMaRctNDv2VMgjQHbrVu3V5YDyXm6gOS3qs3FeNveMsbXbLxX5jVX7yZJFYa3KPUhu-Y2nU-fIZR5wF2m5Uu8P-X_RXlvxdsuk1x7L1iLWosNEmPXLOhvDxnKgDl97DUYREnlr7bvTXNW2Z67CVoUp08Q_XTI2BTo7MppheGxg\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<p>\n        <strong>About Tremor International<\/strong><br \/>\n        <br \/>Tremor International Ltd is a global leader in advertising technologies, it has three core capabilities: Video, Data and CTV, and our unique approach is centered on offering a full stack end-to-end platform which we believe provides the company with a major advantage in the marketplace.\u00a0<\/p>\n<p>Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app.\u00a0<\/p>\n<p>The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world\u2019s biggest advertisers and privileged access to News Corp inventory. Unruly works with 95% of the Ad Age 100 and 82% of video views are delivered across Comscore 1,000 sites.<\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong><br \/>\n        <br \/>This press release contains forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events. Words such as &#8220;expects,&#8221; &#8220;intends,&#8221; &#8220;plans,&#8221; &#8220;believes,&#8221; &#8220;anticipates,&#8221; &#8220;hopes,&#8221; &#8220;estimates,&#8221; and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made.<\/p>\n<p>Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements.<\/p>\n<p>The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company&#8217;s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>Matt Caldecutt<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9FGMlv0S41EyMc6cwdbrV7G4p_n7wdlrlWheKQAS9CahuBst5qc7TrFgbh9pm1PKe-DdUzBck7sijFTcd8EjZg==\" rel=\"nofollow noopener\" target=\"_blank\">matt@blastpr.com<\/a><br \/>347-687-3721<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNjQ1NyM0MTE5NTYyIzIwOTg3OTI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/fb44df59-6228-4d0e-896b-1772c1e63464\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tremor Video study uncovers advertisers\u2019 attitudes and perceptions about CTV\u2019s expanding role in brand marketing strategies NEW YORK, April 14, 2021 (GLOBE NEWSWIRE) &#8212; Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, today announced the findings from a study\u00a0focusing on how connected TV (CTV) is used by advertisers and key areas for development. The research reveals that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85% making CTV a key part of their video strategy. The research, conducted in December 2020, included surveys and in-depth interviews with brand marketers and media agency professionals. \u201cAs a result of consumers increasingly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-476279","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Tremor Video study uncovers advertisers\u2019 attitudes and perceptions about CTV\u2019s expanding role in brand marketing strategies NEW YORK, April 14, 2021 (GLOBE NEWSWIRE) &#8212; Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, today announced the findings from a study\u00a0focusing on how connected TV (CTV) is used by advertisers and key areas for development. The research reveals that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85% making CTV a key part of their video strategy. The research, conducted in December 2020, included surveys and in-depth interviews with brand marketers and media agency professionals. \u201cAs a result of consumers increasingly &hellip; Continue reading &quot;New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T13:06:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNjQ1NyM0MTE5NTYyIzIwOTg3OTI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV\",\"datePublished\":\"2021-04-14T13:06:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\\\/\"},\"wordCount\":1175,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIxNjQ1NyM0MTE5NTYyIzIwOTg3OTI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\\\/\",\"name\":\"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/","og_locale":"en_US","og_type":"article","og_title":"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - Market Newsdesk","og_description":"Tremor Video study uncovers advertisers\u2019 attitudes and perceptions about CTV\u2019s expanding role in brand marketing strategies NEW YORK, April 14, 2021 (GLOBE NEWSWIRE) &#8212; Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, today announced the findings from a study\u00a0focusing on how connected TV (CTV) is used by advertisers and key areas for development. The research reveals that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85% making CTV a key part of their video strategy. The research, conducted in December 2020, included surveys and in-depth interviews with brand marketers and media agency professionals. \u201cAs a result of consumers increasingly &hellip; Continue reading \"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-14T13:06:03+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNjQ1NyM0MTE5NTYyIzIwOTg3OTI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV","datePublished":"2021-04-14T13:06:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/"},"wordCount":1175,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNjQ1NyM0MTE5NTYyIzIwOTg3OTI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-research-finds-that-72-of-us-digital-advertisers-believe-ctv-reaches-audiences-more-effectively-than-linear-tv\/","name":"New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - 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