{"id":476067,"date":"2021-04-14T08:03:41","date_gmt":"2021-04-14T12:03:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-launches-next-gen-solutions-the-future-of-id-less-advertising\/"},"modified":"2021-04-14T08:03:41","modified_gmt":"2021-04-14T12:03:41","slug":"verizon-media-launches-next-gen-solutions-the-future-of-id-less-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-launches-next-gen-solutions-the-future-of-id-less-advertising\/","title":{"rendered":"Verizon Media launches Next-Gen Solutions, the future of ID-less advertising"},"content":{"rendered":"<h2>\nNew suite infers audiences independent of cookies or mobile app IDs<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, April  14, 2021  (GLOBE NEWSWIRE) &#8212; Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust.<\/p>\n<p>As the ad ecosystem moves away from browser cookies and app advertising IDs, and legislation and privacy preferences shift, advertisers and publishers need solutions that help reach consumers in relevant and meaningful ways in the absence of IDs.<\/p>\n<p>Verizon Media\u2019s Next-Gen Solutions use content and other real-time data signals like weather, and location and device types to power machine-learning algorithms that allow advertisers to connect with their most relevant audiences without the need for cookies, mobile app IDs, browser storage or creating user-level profiles.<\/p>\n<p>The new suite is an extension of Verizon Media\u2019s identity-enhanced offerings, which also include <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YwYemE_bquu_7s6Ow4dJdYqA79oPgnDmvkW-6A1EhuHu90AtW7HgtF0aTC0iS1OSVQzDVGgAz9QOOBxmOaCtLtVYuutqjs5B6559xmx-aWH5dr6ILFTk7PZpkYc8LBpY\" rel=\"nofollow noopener\" target=\"_blank\"><u>ConnectID<\/u><\/a>, a unified identity solution built on top of Verizon Media\u2019s diverse and consent-based identity graph. Advertisers and publishers now have solutions for when an ID is present with ConnectID, or when they\u2019re facing the challenge to reach and connect in meaningful ways with identity-less opportunities. With a full-stack, unified ad platform, Verizon Media is uniquely positioned to help advertisers and publishers navigate the identity-less future simply and effectively.<\/p>\n<p>\u201cThe future of Identity lies in striking the right balance of providing a meaningful consumer experience and delivering growth for advertisers and publishers, while also preserving consumer trust,\u201d said Iv\u00e1n Markman, Chief Business Officer, Verizon Media. \u201cFor advertisers who want to future-proof their businesses in an identity-constrained future, innovative solutions for non-addressable inventory are a necessity, not a choice. This is why we\u2019re launching Next-Gen Solutions, helping advertisers achieve targeted scale, delivering relevant consumer experiences, and enabling better publisher monetization in the identity-less world.\u201d<\/p>\n<p>The Next-Gen Solutions suite of audience creation, buying and measurement tools include:<\/p>\n<p>\n        <strong>Next-Gen Audiences <\/strong>&#8212; Audiences created from machine-learning models built on Verizon Media\u2019s extensive first-party data signals. Enriched by contextual and real-time signals, Next-Gen Audiences leverage existing demo, interest, income, look-alike and predictive audience signals in an aggregated, privacy-centric manner. This offering provides ad campaign accuracy and performance for brands, agencies and publishers for identity-less impressions.<\/p>\n<p>\n        <strong>Next-Gen Buying <\/strong>&#8212; Leveraging Next-Gen Audiences, Next-Gen Buying is natively integrated into the Verizon Media DSP for seamless buying and delivery. Machine learning-based frequency capping limits over-exposures and maintains healthy end-user marketing experiences for identity-less impressions. With Nex-Gen Buying built-in, Verizon Media DSP optimizes advertiser campaigns by intelligently bidding between addressable and identity-less supply.<\/p>\n<p>\n        <strong>Next-Gen Measurement <\/strong>&#8212; As cookies and mobile app IDs disappear, conversion blindspots and inaccuracies will explode, severely limiting the ability to connect touchpoints for measurement. Additionally, siloed or clean-room measurement solutions may hamper understanding customer journeys or true ROAS. With Next-Gen Measurement, advertisers maintain omnichannel insights and measurement. To achieve this, Next-Gen Measurement combines Verizon Media\u2019s measurement methodology, based on first-party aggregated data, with third-party solutions provided by browsers and operating systems, to provide a comprehensive, reliable and privacy-preserving foundation for measurement.<\/p>\n<p>Advertisers will be able to access Next-Gen Audiences and Next-Gen Buying in Q2. Next-Gen Measurement will be available by Q4 2021.<\/p>\n<p>\u201cAs the industry continues to shift, the divide is now sharper between those that have first-party data and those that do not, creating new challenges and opportunities to sustain and accelerate business growth\u201d said Markman. \u201cWith today\u2019s news, we are extending our ability to better serve our customers, offering solutions for both identity-led and identity-less opportunities.\u201d<\/p>\n<p>\n        <strong>About Verizon Media<\/strong><br \/>\n        <br \/>Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, AOL, TechCrunch and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.<\/p>\n<p>Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world\u2019s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers\u2019 demand for mobility, reliable network connectivity, security and control.<\/p>\n<p>VERIZON\u2019S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=h0Ssf5DE_sRe9jyNtmZ-iqKwWiNTd4FrAIZEvYcFh0BwN2W_jEqFOL4ZBXqoR0QwLu20sorNfxxUaXNR82ozuCj82OwaKGKTAOLFKJe9gLg=\" rel=\"nofollow noopener\" target=\"_blank\">verizon.com\/news<\/a>. News releases are also available through an RSS feed. To subscribe, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DmEnz1BwZHx14Pl9EY76RVbAXbEmQSd3oiFKp_g0uW7QmHAKhCeGlXlYmSesVIy71C31l5Kq62gAYnT4lmbp2sNFVCGTIIwL2R6PsPOPm765q3mfniQSP6rKrnyvmiMA\" rel=\"nofollow noopener\" target=\"_blank\">www.verizon.com\/about\/rss-feeds\/<\/a>.<\/p>\n<p>\n        <strong>Media contact: <\/strong><br \/>\n        <br \/>Gareth Jordan<br \/>gareth.jordan@verizonmedia.com<br \/>+44 7980 942 887<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNjIxMCM0MTE4NzY2IzIwMDg2NjQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/c426ea57-3a4a-4b50-819b-5bded7e80e32\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New suite infers audiences independent of cookies or mobile app IDs NEW YORK, April 14, 2021 (GLOBE NEWSWIRE) &#8212; Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust. As the ad ecosystem moves away from browser cookies and app advertising IDs, and legislation and privacy preferences shift, advertisers and publishers need solutions that help reach consumers in relevant and meaningful ways in the absence of IDs. Verizon Media\u2019s Next-Gen Solutions use content and other real-time data signals like weather, and location &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-launches-next-gen-solutions-the-future-of-id-less-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Verizon Media launches Next-Gen Solutions, the future of ID-less advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-476067","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-launches-next-gen-solutions-the-future-of-id-less-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New suite infers audiences independent of cookies or mobile app IDs NEW YORK, April 14, 2021 (GLOBE NEWSWIRE) &#8212; Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust. As the ad ecosystem moves away from browser cookies and app advertising IDs, and legislation and privacy preferences shift, advertisers and publishers need solutions that help reach consumers in relevant and meaningful ways in the absence of IDs. 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