{"id":475909,"date":"2021-04-14T06:48:10","date_gmt":"2021-04-14T10:48:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/"},"modified":"2021-04-14T06:48:10","modified_gmt":"2021-04-14T10:48:10","slug":"millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/","title":{"rendered":"Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Widest data study ever of the retail investment marketplace delivers unprecedented evidence-based insights into investors&#8217; purchase of U.S. equities, mutual funds and ETFs<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 14, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0A much broader range of Americans are investing and engaging in U.S. financial markets, with Millennials, as well as households with the smallest amount to invest, growing in influence from year-end\u00a02017 through <span class=\"xn-chron\">June 30, 2020<\/span>, according to a new quantitative study released by <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3127447-1&amp;h=4000971370&amp;u=http%3A%2F%2Fwww.broadridge.com%2F&amp;a=Broadridge+Financial+Solutions%2C+Inc.\" rel=\"nofollow noopener\">Broadridge Financial Solutions, Inc.<\/a>\u00a0(NYSE: BR), a global Fintech leader.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7922\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1486776\/BR_Study_Investor_Insights_Charts_033021_v2_Infographic.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1486776\/BR_Study_Investor_Insights_Charts_033021_v2_Infographic.jpg\" title=\"New Broadridge Data Study: Key Trends Impacting U.S. Investors\" alt=\"New Broadridge Data Study: Key Trends Impacting U.S. Investors\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>This study, the first-of-its kind and scale \u2013 <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3127447-1&amp;h=3361019874&amp;u=https%3A%2F%2Fwww.broadridge.com%2Freport%2Finsights-on-the-us-investor&amp;a=Broadridge+Insights+on+U.S.+Investors\" rel=\"nofollow noopener\">Broadridge Insights on U.S. Investors<\/a><b>\u00a0<\/b>\u2013 provides unprecedented evidence-based data and observations of investors who buy mutual funds, ETFs and equities through financial intermediaries. The study covered tens of millions of U.S. investor households and billions of data points, providing a unique perspective across generations, geography, educational attainment, channels, investment products, and wealth tiers.<\/p>\n<p>&#8220;We are all witnessing an unprecedented and accelerated democratization of U.S. investing,&#8221; said <span class=\"xn-person\">Bob Schifellite<\/span>, Broadridge&#8217;s Investor Communication Solutions President. &#8220;The signs are undeniable as younger investors, particularly Millennials, grew as a percentage of investors studied from 9% to 14% during this period. Additionally, households with the smallest amount to invest, referred to as the Mass Market, grew in influence from 30% to 38% of investing households. Many are investing using cost-effective ETFs, and more have broader access to low-cost institutional shares, highlighting a changing investing landscape.&#8221; <\/p>\n<p>\n        <b>Key Findings include: <\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <u>Millennials are up-and-comers in the market<\/u>\n        <\/li>\n<\/ul>\n<p>Millennials (born 1981 \u2013 1996), the fastest-growing generation in numbers of investors studied, will continue to grow within the Mass Market segment and beyond. Millennials grew as a percentage of overall U.S. investors studied from 9% to 14% over the period and Gen X (born 1965 \u2013 1980) grew from 24% to 27%. <\/p>\n<p>Boomers (born 1946 \u2013 1964) decreased as a total percentage of investors studied from 46% to 43% and the Silent Generation (born 1928 \u2013 1945) also declined as a percentage of investors from 20% to 14% \u2013 but both still comprise 57% of the number of investors analyzed across the generational segments studied. <\/p>\n<ul type=\"disc\">\n<li>\n          <u>Mass Market rise<\/u>\n        <\/li>\n<\/ul>\n<p>The Mass Market, defined as households with less than <span class=\"xn-money\">$100,000<\/span> in investable assets, grew in influence with a rising share of households and Assets Under Management (AUM). During the study period, the Mass Market grew from 30% to 38% of households with Mass Affluent (<span class=\"xn-money\">$100K<\/span> to &lt;$1MM) dropping from 57% to 51% and High Net Worth ($1MM+) dipping from 13% to 11%. <\/p>\n<p>The Mass Market also represents a growing share of asset ownership, defined as investments in mutual funds, ETFs and U.S. equities. Despite lower household AUM of 10% of the overall assets studied, the Mass Market gained 3% in asset ownership share since 2017. In contrast, Mass Affluent and High Net Worth AUM decreased over the same period.<\/p>\n<p>&#8220;The study highlights trends that are indicative of things to come and present enormous opportunity for asset managers and advisors who adapt to address the emerging needs of investors,&#8221; said <span class=\"xn-person\">Dan Cwenar<\/span>, Broadridge&#8217;s President of Data and Analytics. &#8220;Money is expected to continue to flow into low-cost investment vehicles such as passive and active ETFs and Millennials and Mass Market investors will continue to gain influence as their assets grow.&#8221; <\/p>\n<ul type=\"disc\">\n<li>\n          <u>Investors purchased low-cost Institutional Shares and ETFs <\/u>\n        <\/li>\n<\/ul>\n<p>While A-class shares and institutional shares are the most widely held by households, A-class shares declined in household ownership from 43% at the end of 2017 to 39% on <span class=\"xn-chron\">June 30<\/span>, 2020.\u00a0 During the same period, household ownership of institutional shares grew from 44% to 54%.<\/p>\n<p>Household ownership of ETFs grew steadily from 30% to 37%. In contrast, the share of mutual funds increased 2% over this period, although U.S. equities growth was flat.<\/p>\n<ul type=\"disc\">\n<li>\n          <u>Limited Pandemic Asset Shifts Effects Seen Across Generations, but Equities Rise <\/u>\n        <\/li>\n<\/ul>\n<p>Boomer and Silent generations were at or above their pre-Covid AUM levels by the end of <span class=\"xn-chron\">June 2020<\/span>. <\/p>\n<p>Boomer and Silent generations comprised 76% of household AUM and fared slightly better than Gen X and Millennials who were slightly below\u00a0pre-Covid AUM levels.<\/p>\n<p>However, purchases of U.S. equities increased to 31% as of <span class=\"xn-chron\">June 30, 2020<\/span>, a 3% uptick over 2019. Increases were experienced (in order) by Millennials, Gen-X and Boomers.<\/p>\n<ul type=\"disc\">\n<li>\n          <u>Regional Differences<\/u><br \/>\n          <b>\u00a0<\/b>\u00a0<\/li>\n<\/ul>\n<p>The highest concentration of Mass Market households was in the South (38%) while the highest concentration of High Net Worth (HNW) households was in the West (41%) \u2013 <span class=\"xn-location\">California<\/span> alone accounted for 28% of HNW households.<\/p>\n<p>Mass Affluent households were more evenly divided across regions, with the highest concentration in the South (32%). <\/p>\n<p>The South consistently had the highest concentration of households across all distribution channels ranging from 31% for RIA, 31% for Online, 33% for Broker-Dealer and 35% for Wirehouse. However, the least concentration varied with Broker-Dealer and RIA both at 19% in the Northeast and Wirehouse (18%) and Online (19%) in the Midwest.<\/p>\n<p>\n        <u>Study Methodology<\/u>\n      <\/p>\n<p>Drawing on anonymized data, this study delivers a unique, evidence-based view of investor holdings. <\/p>\n<ul type=\"disc\">\n<li>Represents 44 million U.S. households that invest in mutual funds (open-end, closed-end), U.S. equities and exchange-traded funds (ETFs) sold through financial intermediaries. <\/li>\n<li>Utilizes a de-identified sample of 20,000 households extracted from a dataset of those 44 million investor households spanning billions of data points. <\/li>\n<li>Includes data for year-ends 2017, 2018 and 2019 and the first half of 2020.<\/li>\n<\/ul>\n<p>This study focused on individual investor holdings through intermediaries. The sample <u>does not<\/u> include:\u00a0<\/p>\n<ul type=\"disc\">\n<li>Institutional investors, such as pension funds, hedge funds or endowments and foundations <\/li>\n<li>Retirement plans, such as 401(k) and defined benefit plans <\/li>\n<li>529 college savings plans <\/li>\n<li>Bank deposits (checking, savings, CDs, money markets) <\/li>\n<li>Directly held mutual fund shares, fixed income, money market funds <\/li>\n<li>Real assets such as real estate, art, automobiles and jewelry<\/li>\n<\/ul>\n<p>\n        <u>About Broadridge<\/u>\n      <\/p>\n<p>Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with over <span class=\"xn-money\">$4.5 billion<\/span> in revenues, provides the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. We deliver technology-driven solutions to banks, broker-dealers, asset and wealth managers and public companies. Broadridge&#8217;s infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. In addition, Broadridge&#8217;s technology and operations platforms underpin the daily trading of on average more than U.S. <span class=\"xn-money\">$10 trillion<\/span> of equities, fixed income and other securities globally. A certified Great Place to Work\u00ae, Broadridge is a part of the S&amp;P 500\u00ae Index, employing over 12,000 associates in 17 countries. For more information about us and what we can do for you, please visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3127447-1&amp;h=2091400378&amp;u=http%3A%2F%2Fwww.broadridge.com%2F&amp;a=www.broadridge.com\" rel=\"nofollow noopener\">www.broadridge.com<\/a>.<\/p>\n<p>\n        <u>Investors:<br \/><\/u>W. Edings Thibault<br \/>Investor Relations<br \/>+ 1 516-472-5129<br \/><u><a target=\"_blank\" href=\"mailto:Edings.thibault@broadridge.com\" rel=\"nofollow noopener\">Edings.thibault@broadridge.com<\/a><\/u><\/p>\n<p>\n        <u>Media:<br \/><\/u><br \/>\n        <span class=\"xn-person\">Gregg Rosenberg<\/span><br \/>\n        <br \/>Corporate Communications <br \/>+1 212-918-6966<br \/><a target=\"_blank\" href=\"mailto:Gregg.rosenberg@broadridge.com\" rel=\"nofollow noopener\">Gregg.rosenberg@broadridge.com<\/a><\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5351\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/326728\/broadridge_financial_solutions.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/326728\/broadridge_financial_solutions.jpg\" title=\"Broadridge Logo. (PRNewsFoto\/Broadridge Financial Solutions)\" alt=\"Broadridge Logo. (PRNewsFoto\/Broadridge Financial Solutions)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY40962&amp;sd=2021-04-14\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study-301268511.html\">http:\/\/www.prnewswire.com\/news-releases\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study-301268511.html<\/a><\/p>\n<p>SOURCE  Broadridge Financial Solutions, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY40962&amp;Transmission_Id=202104140645PR_NEWS_USPR_____NY40962&amp;DateId=20210414\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Widest data study ever of the retail investment marketplace delivers unprecedented evidence-based insights into investors&#8217; purchase of U.S. equities, mutual funds and ETFs PR Newswire NEW YORK, April 14, 2021 \/PRNewswire\/ &#8212;\u00a0A much broader range of Americans are investing and engaging in U.S. financial markets, with Millennials, as well as households with the smallest amount to invest, growing in influence from year-end\u00a02017 through June 30, 2020, according to a new quantitative study released by Broadridge Financial Solutions, Inc.\u00a0(NYSE: BR), a global Fintech leader. This study, the first-of-its kind and scale \u2013 Broadridge Insights on U.S. Investors\u00a0\u2013 provides unprecedented evidence-based data and observations of investors who buy mutual funds, ETFs and equities through financial intermediaries. The study covered tens of millions &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-475909","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Widest data study ever of the retail investment marketplace delivers unprecedented evidence-based insights into investors&#8217; purchase of U.S. equities, mutual funds and ETFs PR Newswire NEW YORK, April 14, 2021 \/PRNewswire\/ &#8212;\u00a0A much broader range of Americans are investing and engaging in U.S. financial markets, with Millennials, as well as households with the smallest amount to invest, growing in influence from year-end\u00a02017 through June 30, 2020, according to a new quantitative study released by Broadridge Financial Solutions, Inc.\u00a0(NYSE: BR), a global Fintech leader. This study, the first-of-its kind and scale \u2013 Broadridge Insights on U.S. Investors\u00a0\u2013 provides unprecedented evidence-based data and observations of investors who buy mutual funds, ETFs and equities through financial intermediaries. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/","og_locale":"en_US","og_type":"article","og_title":"Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study - Market Newsdesk","og_description":"Widest data study ever of the retail investment marketplace delivers unprecedented evidence-based insights into investors&#8217; purchase of U.S. equities, mutual funds and ETFs PR Newswire NEW YORK, April 14, 2021 \/PRNewswire\/ &#8212;\u00a0A much broader range of Americans are investing and engaging in U.S. financial markets, with Millennials, as well as households with the smallest amount to invest, growing in influence from year-end\u00a02017 through June 30, 2020, according to a new quantitative study released by Broadridge Financial Solutions, Inc.\u00a0(NYSE: BR), a global Fintech leader. This study, the first-of-its kind and scale \u2013 Broadridge Insights on U.S. Investors\u00a0\u2013 provides unprecedented evidence-based data and observations of investors who buy mutual funds, ETFs and equities through financial intermediaries. The study covered tens of millions &hellip; Continue reading \"Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-14T10:48:10+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1486776\/BR_Study_Investor_Insights_Charts_033021_v2_Infographic.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study","datePublished":"2021-04-14T10:48:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/"},"wordCount":1084,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1486776\/BR_Study_Investor_Insights_Charts_033021_v2_Infographic.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-make-their-mark-highlighting-a-big-shift-in-the-investing-landscape-according-to-new-broadridge-study\/","name":"Millennials Make Their Mark, Highlighting a Big Shift in the Investing Landscape According to New Broadridge Study - 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