{"id":475765,"date":"2021-04-13T16:18:53","date_gmt":"2021-04-13T20:18:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fitlife-brands-acquires-nutrology\/"},"modified":"2021-04-13T16:18:53","modified_gmt":"2021-04-13T20:18:53","slug":"fitlife-brands-acquires-nutrology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fitlife-brands-acquires-nutrology\/","title":{"rendered":"FitLife Brands Acquires Nutrology"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">Omaha, NE, April  13, 2021  (GLOBE NEWSWIRE) &#8212; <strong>FitLife Brands Acquires Nutrology<\/strong><\/p>\n<p>OMAHA, NE \u2013 April 13, 2021 &#8212; FitLife Brands, Inc. (\u201cFitLife\u201d or the \u201cCompany\u201d) (OTC Pink: FTLF), a provider of innovative and proprietary nutritional supplements for health-conscious consumers marketed under the brand names NDS Nutrition, PMD, SirenLabs, CoreActive, Metis Nutrition, iSatori, Energize, and BioGenetic Laboratories, today announced the acquisition of substantially all of the assets of Nutrology. \u00a0The all-cash acquisition, which closed on April 7, is expected to be immediately accretive to earnings.<\/p>\n<p>Nutrology, founded in 2012, caters to consumers who prioritize all-natural and plant-based nutritional supplements.\u00a0 The Nutrology product line includes vegan sports nutrition supplements, rBGH-free grass-fed whey protein shakes, all-natural pre-workout powders and vegan amino-acid drinks. \u00a0As plant-based sports nutrition products continue to grow in popularity, more consumers are looking for healthier natural products they can use as part of their daily lives. \u00a0Nutrology\u2019s ingredient profiles, brand presence, and mission integrity all complement the FitLife Brands portfolio.\u00a0<\/p>\n<p>Dayton Judd, FitLife\u2019s Chairman and CEO, commented, \u201cWe are excited to welcome Nutrology to the FitLife family of nutritional supplement brands, and believe that the brand\u2019s strong foundation and positioning will allow for new product innovation for years to come.\u00a0 We anticipate being able to expand the reach and distribution of the Nutrology brand and are excited to have a foothold in the rapidly growing all-natural nutritional supplement category.\u201d<\/p>\n<p>\n        <strong>About FitLife Brands<\/strong><br \/>\n        <br \/>FitLife Brands is a developer and marketer of innovative and proprietary nutritional supplements for health-conscious consumers. \u00a0FitLife markets over 100 different dietary supplements to promote sports nutrition, improved performance, weight loss and general health primarily through domestic and international GNC\u00ae franchise locations as well as through more than 17,000 additional domestic retail locations and, increasingly, online. \u00a0FitLife is headquartered in Omaha, Nebraska. \u00a0For more information please visit our websites at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=n_Xz7xLFayCeejsQq5J1pwBfECTrRruToVkV-KZuDXl6u0ucSrhq5s-zC4Rk5oPPUjXiJ7O2YEQztNmDowaYNQ55Kvejs00Fmo5m4lDyC3k=\" rel=\"nofollow noopener\" target=\"_blank\"><u>www.fitlifebrands.com<\/u><\/a> and <u>www.nutrologyonline.com<\/u>.<\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong><br \/>\n        <br \/>Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company&#8217;s actual results in future periods to be materially different from any future performance that may be suggested in this news release. \u00a0Such factors may include, but are not limited to, the ability to of the Company to continue to grow revenue, and the Company&#8217;s ability to continue to achieve positive cash flow given the Company&#8217;s existing and anticipated operating and other costs. \u00a0Many of these risks and uncertainties are beyond the Company&#8217;s control. \u00a0Reference is made to the discussion of risk factors detailed in the Company&#8217;s filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. \u00a0Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNjM5OSM0MTE5NDk1IzIxNzkzNjQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/d574687a-05ba-441f-bdbd-5a6a1b364c50\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>investor@fitlifebrands.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Omaha, NE, April 13, 2021 (GLOBE NEWSWIRE) &#8212; FitLife Brands Acquires Nutrology OMAHA, NE \u2013 April 13, 2021 &#8212; FitLife Brands, Inc. (\u201cFitLife\u201d or the \u201cCompany\u201d) (OTC Pink: FTLF), a provider of innovative and proprietary nutritional supplements for health-conscious consumers marketed under the brand names NDS Nutrition, PMD, SirenLabs, CoreActive, Metis Nutrition, iSatori, Energize, and BioGenetic Laboratories, today announced the acquisition of substantially all of the assets of Nutrology. \u00a0The all-cash acquisition, which closed on April 7, is expected to be immediately accretive to earnings. Nutrology, founded in 2012, caters to consumers who prioritize all-natural and plant-based nutritional supplements.\u00a0 The Nutrology product line includes vegan sports nutrition supplements, rBGH-free grass-fed whey protein shakes, all-natural pre-workout powders and vegan amino-acid drinks. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fitlife-brands-acquires-nutrology\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;FitLife Brands Acquires Nutrology&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-475765","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FitLife Brands Acquires Nutrology - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fitlife-brands-acquires-nutrology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FitLife Brands Acquires Nutrology - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omaha, NE, April 13, 2021 (GLOBE NEWSWIRE) &#8212; FitLife Brands Acquires Nutrology OMAHA, NE \u2013 April 13, 2021 &#8212; FitLife Brands, Inc. (\u201cFitLife\u201d or the \u201cCompany\u201d) (OTC Pink: FTLF), a provider of innovative and proprietary nutritional supplements for health-conscious consumers marketed under the brand names NDS Nutrition, PMD, SirenLabs, CoreActive, Metis Nutrition, iSatori, Energize, and BioGenetic Laboratories, today announced the acquisition of substantially all of the assets of Nutrology. \u00a0The all-cash acquisition, which closed on April 7, is expected to be immediately accretive to earnings. Nutrology, founded in 2012, caters to consumers who prioritize all-natural and plant-based nutritional supplements.\u00a0 The Nutrology product line includes vegan sports nutrition supplements, rBGH-free grass-fed whey protein shakes, all-natural pre-workout powders and vegan amino-acid drinks. &hellip; Continue reading &quot;FitLife Brands Acquires Nutrology&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/fitlife-brands-acquires-nutrology\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T20:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNjM5OSM0MTE5NDk1IzIxNzkzNjQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fitlife-brands-acquires-nutrology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fitlife-brands-acquires-nutrology\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"FitLife Brands Acquires Nutrology\",\"datePublished\":\"2021-04-13T20:18:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fitlife-brands-acquires-nutrology\\\/\"},\"wordCount\":455,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fitlife-brands-acquires-nutrology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIxNjM5OSM0MTE5NDk1IzIxNzkzNjQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fitlife-brands-acquires-nutrology\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fitlife-brands-acquires-nutrology\\\/\",\"name\":\"FitLife Brands Acquires Nutrology - 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