{"id":475582,"date":"2021-04-13T09:03:36","date_gmt":"2021-04-13T13:03:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/surveymonkey-launches-ai-powered-brand-and-industry-tracking-solutions-to-provide-a-more-agile-approach-to-market-research\/"},"modified":"2021-04-13T09:03:36","modified_gmt":"2021-04-13T13:03:36","slug":"surveymonkey-launches-ai-powered-brand-and-industry-tracking-solutions-to-provide-a-more-agile-approach-to-market-research","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/surveymonkey-launches-ai-powered-brand-and-industry-tracking-solutions-to-provide-a-more-agile-approach-to-market-research\/","title":{"rendered":"SurveyMonkey Launches AI-Powered Brand and Industry Tracking Solutions to Provide a More Agile Approach to Market Research"},"content":{"rendered":"

\nThe new solutions empower marketing, research, and financial services professionals to uncover timely insights fast and keep up with the pace of change
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SAN MATEO, Calif., April 13, 2021 (GLOBE NEWSWIRE) — SurveyMonkey<\/u><\/a> (Nasdaq: SVMK), a leader in agile software solutions for market research, customer experience, and survey feedback, today announced the availability of SurveyMonkey Brand Tracker<\/u><\/a> and SurveyMonkey Industry Tracker<\/u><\/a>, two new solutions that enable brands and financial services firms to continuously monitor shifts in market perception and quickly react to fuel growth. Digital transformation, the onset of the pandemic, and rapidly changing buyer behavior have accelerated the pace of change in business so much that traditional market research firms are unable to provide the same value they once did. SurveyMonkey\u2019s latest tracker offerings use technology to deliver always-on insights that help organizations win in hypercompetitive markets.<\/p>\n

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\n SurveyMonkey Market Research Solutions<\/u>
\n <\/a> allow researchers and finance professionals to gather proprietary data on-demand from over 144 million respondents globally. SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker use robust AI and machine learning capabilities to make it easy to launch methodologically-sound trackers, monitor industry and brand performance, and uncover business-changing insights at a fraction of the time and cost of traditional agencies. The technology paired with SurveyMonkey\u2019s Expert Services team enables a flexible delivery model that provides the right level of service to meet each organization\u2019s unique needs without the overhead cost or extended timelines of agencies.<\/p>\n

SurveyMonkey Brand Tracker enables companies to continuously measure brand performance, including tracking behavior trends and consumer habits across multiple markets, assessing campaign effectiveness, and conducting competitive analysis. The Brand Tracker uses technology to make it even easier for organizations to deploy one of the most valuable use cases for brands already running agile market research with SurveyMonkey Market Research Solutions. Leading sustainable footwear and apparel brand Allbirds relies on the solution to run timely surveys on-demand at a fraction of the cost of their previous agency. Instead of receiving quarterly reports produced by a third party, Allbirds uses Market Research Solutions to continuously monitor its brand health in key markets, collecting more than 14,000 responses each year. Prior to entering a new market, Allbirds also runs studies to establish baseline brand awareness, understand how local consumer segments perceive the brand, and identify what people expect to pay for their products in that area.<\/p>\n

\u201cBrand awareness is a key component of our growth and expansion strategy. It\u2019s critical we have an up-to-date understanding of our public perception and marketing funnel metrics at all times to understand our existing customers and identify new opportunities,\u201d said Jen Jammalamadaka, associate director, global brand marketing at Allbirds. \u201cSurveyMonkey\u2019s technology empowers our teams to get the business-driving insights we need to make informed decisions quickly.\u201d<\/p>\n

SurveyMonkey Industry Tracker allows investment and finance research professionals to understand changing market dynamics. Traditional financial reports and alternative data (like transaction data) are often either not proprietary or not timely. To understand rapidly changing buyer preferences and competitive dynamics, SurveyMonkey Industry Tracker offers an agile approach to monitor industries and surface timely insights. It allows researchers to measure shifts in consumer and buyer sentiment and preference\u2014such as monitoring changes in gym membership and e-commerce vs. in-person shopping\u2014and assess the competitive landscape quickly and as often as they require. The proprietary insight gained through an Industry Tracker equips finance research professionals to make stronger strategic investment decisions and stay ahead of the competition.<\/p>\n

\u201cCOVID-19 accelerated an existing trend of digital-first research to keep up with rapid changes in buyer demands and competitive dynamics. We saw market perception shift dramatically many times last year and not on the schedule a traditional research agency provides reports,\u201d said Priyanka Carr, general manager of Market Research Solutions at SurveyMonkey. \u201cWe\u2019re thrilled to launch SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker. These two solutions show the growing value of replacing slow agencies with agile technology that delivers insights on-demand, allowing businesses to rapidly react and adapt.\u201d<\/p>\n

Key product features of both SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker include:<\/p>\n