{"id":475475,"date":"2021-04-13T08:33:20","date_gmt":"2021-04-13T12:33:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/with-expanded-relationship-experian-and-infosum-help-marketers-implement-effective-campaigns-in-a-post-third-party-cookie-ecosystem\/"},"modified":"2021-04-13T08:33:20","modified_gmt":"2021-04-13T12:33:20","slug":"with-expanded-relationship-experian-and-infosum-help-marketers-implement-effective-campaigns-in-a-post-third-party-cookie-ecosystem","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/with-expanded-relationship-experian-and-infosum-help-marketers-implement-effective-campaigns-in-a-post-third-party-cookie-ecosystem\/","title":{"rendered":"With Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem"},"content":{"rendered":"

<\/p>\n

With Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem<\/b><\/p>\n

The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner<\/i><\/p>\n

COSTA MESA, Calif.–(BUSINESS WIRE<\/a>)–
\nExperian, the global information services company, and InfoSum, the leading platform for customer data collaboration, today announced an expanded relationship that will help marketers gain a more comprehensive view of their customers. Now, marketers can access Experian audience data on US consumers through InfoSum, and by leveraging InfoSum\u2019s technology, enrich their customer data with Experian insights to build out a more informed understanding of their audiences and deliver relevant messages across channels, in a privacy-compliant manner.\n<\/p>\n

\n\u201cAs third-party cookies become unavailable, marketers are searching for alternatives to identify their customers across devices and learn more about their interests and behaviors,\u201d said Genevieve Juillard, Experian\u2019s President of Marketing Services and Data Quality. \u201cOur continued collaboration with InfoSum creates another pathway for marketers to address a fragmented ecosystem, connect digital touchpoints together, access powerful insights, optimize marketing campaigns and deliver relevant messages across channels.\u201d\n<\/p>\n

\nMarketers can leverage InfoSum\u2019s decentralized identity infrastructure to collaborate across first-party data sources, including to match their customer data against a media owner\u2019s data to build highly customized audiences. Users will then be able to layer Experian data, such as demographic and lifestyle information, on top of their custom audiences to better understand their customers\u2019 interests and behaviors, all without sharing the underlying data and preserving consumer privacy. Once audience segments have been built, marketers can access Experian\u2019s activation capabilities and execute true omnichannel campaigns.\n<\/p>\n

\n\u201cThe collaboration between Experian\u2019s expansive data insights and InfoSum\u2019s industry-leading identity infrastructure represents a new chapter for our customers,\u201d said Lauren Wetzel, InfoSum\u2019s President of North America, Global Strategy & Operations. \u201cTo truly unlock the limitless potential of their data, marketers need access to additional data insights that can augment their existing customer knowledge. With this enriched customer understanding, marketers are empowered to deliver better data-driven customer experiences. We\u2019re excited to work with Experian to provide our customers with a solution that helps them deliver relevant messages at scale, while protecting consumer privacy.\u201d\n<\/p>\n

\nTo learn more about Experian\u2019s ConsumerView database, visit https:\/\/www.experian.com\/marketing-services\/targeting\/data-driven-marketing\/consumer-view-data<\/a>.\n<\/p>\n

About InfoSum<\/b><\/p>\n

\nInfoSum unlocks data\u2019s limitless potential. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without ever sharing data. Customers across financial services, content distribution, connected television, eCommerce, gaming, and entertainment all trust InfoSum to seamlessly and compliantly connect their customer data to other partners through privacy-safe, permissioned, data networks.\n<\/p>\n

\nThere are many applications for InfoSum\u2019s technology, including standard \u2018data-onboarding\u2019 to much more sophisticated use cases that allow for the creation of owned identity platforms, the development of new data and advertising products, and the formation of entirely new marketplaces.\n<\/p>\n

\nVisit https:\/\/www.infosum.com<\/a> for more information.\n<\/p>\n

About Experian<\/b><\/p>\n

\nExperian is the world\u2019s leading global information services company. During life\u2019s big moments \u2013 from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers \u2013 we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.\n<\/p>\n

\nWe have 17,800 people operating across 45 countries and every day we\u2019re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.\n<\/p>\n

\nLearn more at www.experianplc.com<\/a> or visit our global content hub at our global news blog<\/a> for the latest news and insights from the Group.\n<\/p>\n

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210413005233\/en\/<\/a><\/span><\/p>\n

Jordan Takeyama
\n<\/b>
Experian
\n<\/b>
1 714 830 7561
\n<\/b>
jordan.takeyama@experian.com<\/b><\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Finance Marketing Advertising Communications Professional Services Software Data Management Retail Online Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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With Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner COSTA MESA, Calif.–(BUSINESS WIRE)– Experian, the global information services company, and InfoSum, the leading platform for customer data collaboration, today announced an expanded relationship that will help marketers gain a more comprehensive view of their customers. Now, marketers can access Experian audience data on US consumers through InfoSum, and by leveraging InfoSum\u2019s technology, enrich their customer data with Experian insights to build out a more informed understanding of their audiences and deliver relevant messages across channels, in a privacy-compliant manner. \u201cAs third-party cookies become unavailable, marketers are … <\/p>\n

Continue reading “With Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-475475","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWith Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/with-expanded-relationship-experian-and-infosum-help-marketers-implement-effective-campaigns-in-a-post-third-party-cookie-ecosystem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"With Expanded Relationship, Experian and InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecosystem The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner COSTA MESA, Calif.–(BUSINESS WIRE)– Experian, the global information services company, and InfoSum, the leading platform for customer data collaboration, today announced an expanded relationship that will help marketers gain a more comprehensive view of their customers. 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