{"id":475452,"date":"2021-04-13T08:33:04","date_gmt":"2021-04-13T12:33:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/livearea-expands-executive-leadership-team-in-europe-two-key-roles-added\/"},"modified":"2021-04-13T08:33:04","modified_gmt":"2021-04-13T12:33:04","slug":"livearea-expands-executive-leadership-team-in-europe-two-key-roles-added","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/livearea-expands-executive-leadership-team-in-europe-two-key-roles-added\/","title":{"rendered":"LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">LONDON, April  13, 2021  (GLOBE NEWSWIRE) &#8212; Global customer experience and commerce agency <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0GT7X1Qusk-PMwEagJOtVX08TEm_wmyL0-rAkhDpJ8G84G35xxNGgmVEkROtGyQzO36VVhuM8r29R4bRErysqyDmOjHikl8WE20KMf2WdmHVBUvox5RB81DN0RvOwgpfeaMMd_yTo_2nx6-oE5dOycrUEt1yu51D5JQa8RPel6SNXaqy8y7J0YwRdM50RLRaB3mblnjA4F5r_5Nra6A7-oj2MThKbBZ35eiWGdp10_p9mZCM2gMIEfQNVsnkEcJiHjkj1JUpp9yo1zwGQ1kExw==\" rel=\"nofollow noopener\" target=\"_blank\">LiveArea,<\/a> a business unit of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZVV4KIWMOzomZovVn0U3A7hupSyrZuhvpBK9mTb5DS0YmsrCjOZFfQm9uTfhAIO5taCZBHn5wTmXsZeEZqMi0A==\" rel=\"nofollow noopener\" target=\"_blank\">PFSweb<\/a>, Inc. (NASDAQ: PFSW), has added two commerce industry veterans to its European executive team based in London. Samantha Mansfield has joined LiveArea as Senior Strategy Director in EMEA, while Ben Rainbow has taken on the new role of Alliances Director for EMEA. Both executives will focus on clients and partners, respectively, in Europe, including Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland). The company recently announced its expansion into these regions.<\/p>\n<p>Previously experience design practice lead for MRM-MCCANN in London, Mansfield brings to LiveArea more than 20 years of expertise in planning, designing, and managing digital products and services. She has led digital experience teams for agencies, including Isobar\u2014where she served as User Experience Director\u2014and for brands, including Adidas, where she was Strategic Design Director. Other leading brands she has worked with include L\u2019Oreal, also a client of LiveArea; Saudi Aramco; PerkinElmer; Fidelity Investments; Vauxhall; and more.\u00a0\u00a0<\/p>\n<p>Joining LiveArea from Astound Commerce, Ben Rainbow has more than 11 years of commerce, technology, and alliances experience. Previously, he served as Astound\u2019s head of client services in the United Kingdom and Ireland. In this role, Ben initially led the formation of foundational technology partnerships for the firm, including Adobe, Adyen, Avalara, Amplience, InRiver, Klarna, Salesforce Commerce Cloud, Yotpo, and Zmags. He has worked with a variety of client brands, too, including Signet Jewelers, Pepe Jeans Group, The Card Factory, gettingpersonal.co.uk, Brown Thomas, Theo Paphitis Retail Group, AER Rianta International, and many more.<\/p>\n<p>\u201cThe addition of Samantha and Ben to the LiveArea Europe team illustrates our commitment to growth in the region and to providing clients with innovative strategies and the support of industry-leading partners to help translate that strategy into results,\u201d said Paul Lynch, Area Vice President, and Managing Director, LiveArea EMEA.<\/p>\n<p>\n        <strong>About LiveArea<\/strong>\n      <\/p>\n<p>LiveArea is an award-winning global customer experience and commerce agency. We\u00a0bring the full potential of digital business to life, helping brands create meaningful and lasting customer connections. Fusing creativity, strategy, and technology, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3U_U7e2qTiN5Z3pb_Fb0cAMUCCk2qi4TnZ1ygJmLGYHj-Kp6Zrwb9Y1SNCeETFD-1CkXlUS-SYvcDnQMYX_IJNjmL-GO-ZPuej52-gilXy5VJdwyephpQsbnzutexDMF\" rel=\"nofollow noopener\" target=\"_blank\">our services<\/a> include NXT Intelligence\u2122, product innovation, connected commerce, service design, performance marketing, and orchestrated services.\u00a0We bring together world-class commerce technology, building and launching innovative products and services powered by data-driven insights to elevate customer relationships \u2013 online and in-store. We deliver B2B,\u00a0B2C, and D2C solutions to clients in health and beauty, fashion and apparel, luxury, consumer packaged goods, retail stores, healthcare, and automotive.\u00a0 For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=53NEV-9gghGu2c0uRIKT12NoDN7dxfZIUz_9UmmGGGBLs8tqwVU5YwvbVFkIhQLmAKmz5WftgcQuY55NWpQRUGFre58515R2ZcJ0lMvwako=\" rel=\"nofollow noopener\" target=\"_blank\">www.LiveAreaCX.com<\/a>.\u00a0\u00a0<\/p>\n<p>\n        <strong>About PFSweb, Inc.<\/strong>\n      <\/p>\n<p>PFSweb (NASDAQ: PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units \u2013 <strong>LiveArea<\/strong> for data-driven marketing and omnichannel experience design through technology selection, platform implementation and orchestrated services, and <strong>PFS<\/strong> for order fulfillment, contact center, payment processing\/fraud management, and order management services \u2013 they provide solutions to a broad range of Fortune 500\u00ae companies and household brand names such as Procter &amp; Gamble, L\u2019Or\u00e9al USA, Champion, Pandora, Ralph Lauren, Shiseido Americas, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vprkNYgrXhqR4sPLIRb_zoF7P64Ari837bKA-WFSS0vSeDx84aT5t2G3yyY5HkJ8n4BhnvK37lmkpMxQ8LxpVw==\" rel=\"nofollow noopener\" target=\"_blank\">www.pfsweb.com<\/a>.<\/p>\n<p>\n        <strong>Investor Relations<\/strong><br \/>\n        <br \/>Sean Mansouri, CFA<br \/>Gateway Investor Relations<br \/>1-949-574-3860<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-O2WRmfZxbcl2tMKJSyZj3ZGjiqpc1v8Z5A5bT_V5EqGs7-zi0zNoY2S9X_lMTCjDjeyRv4zvmkaYm2tkZtdlJBkmOmKv4tvV4ATPzCnIas=\" rel=\"nofollow noopener\" target=\"_blank\">PFSW@gatewayir.com<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=E891ylD-Vw6trHlqWc4nxwTdmowJeXX6aRx-_-GYeMQQO8RPLGS1XzXdbiko4ioFZ5y5DLrksZLL9lK4-hIdPm1nUv75rXO5JnFPepE5471pYdVUmrRLFMHH00ffZbGCmv-0Gb219oDqsm38F23rKki89D7h_QzFkaewpb3CLGuI-mdwpTvVbCNPRjBEyYMtdaXxp3umzKckBUkFeKlXvw3cjtEEOrS9GZ2WDBZ_W2cgQPhVbC_DM9-ZXybHRRPQIx-QNefVp2Y30-av_ouBzA==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/208a1b7b-75e4-45f8-8f98-0149e883fb20<\/a><\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNTQ5MyM0MTE3MDA2IzIwMDM4MjM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/d564a430-bd9e-4ba4-928e-e86942565b65\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, April 13, 2021 (GLOBE NEWSWIRE) &#8212; Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two commerce industry veterans to its European executive team based in London. Samantha Mansfield has joined LiveArea as Senior Strategy Director in EMEA, while Ben Rainbow has taken on the new role of Alliances Director for EMEA. Both executives will focus on clients and partners, respectively, in Europe, including Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland). The company recently announced its expansion into these regions. Previously experience design practice lead for MRM-MCCANN in London, Mansfield brings to LiveArea more than 20 years of expertise in planning, designing, and managing digital products and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/livearea-expands-executive-leadership-team-in-europe-two-key-roles-added\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-475452","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/livearea-expands-executive-leadership-team-in-europe-two-key-roles-added\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LONDON, April 13, 2021 (GLOBE NEWSWIRE) &#8212; Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two commerce industry veterans to its European executive team based in London. Samantha Mansfield has joined LiveArea as Senior Strategy Director in EMEA, while Ben Rainbow has taken on the new role of Alliances Director for EMEA. Both executives will focus on clients and partners, respectively, in Europe, including Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland). The company recently announced its expansion into these regions. Previously experience design practice lead for MRM-MCCANN in London, Mansfield brings to LiveArea more than 20 years of expertise in planning, designing, and managing digital products and &hellip; Continue reading &quot;LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/livearea-expands-executive-leadership-team-in-europe-two-key-roles-added\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T12:33:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxNTQ5MyM0MTE3MDA2IzIwMDM4MjM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/livearea-expands-executive-leadership-team-in-europe-two-key-roles-added\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/livearea-expands-executive-leadership-team-in-europe-two-key-roles-added\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"LiveArea Expands Executive Leadership Team in Europe; 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