{"id":475375,"date":"2021-04-13T08:03:55","date_gmt":"2021-04-13T12:03:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pure-romance-ceo-publishes-new-business-book-the-secret-is-you-how-i-empowered-250000-women-to-find-their-passion-and-change-their-lives\/"},"modified":"2021-04-13T08:03:55","modified_gmt":"2021-04-13T12:03:55","slug":"pure-romance-ceo-publishes-new-business-book-the-secret-is-you-how-i-empowered-250000-women-to-find-their-passion-and-change-their-lives","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pure-romance-ceo-publishes-new-business-book-the-secret-is-you-how-i-empowered-250000-women-to-find-their-passion-and-change-their-lives\/","title":{"rendered":"Pure Romance CEO publishes new business book \u201cThe Secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives\u201d"},"content":{"rendered":"
\n

CINCINNATI, April 13, 2021 (GLOBE NEWSWIRE) — In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just accepted a promising sales job where he would be spending half the year in Italy when his mother, Patty Brisben, called. She wanted her son\u2019s help in growing her women-only, in-home and virtual party business featuring intimacy and wellness products.<\/p>\n

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company\u2014which would soon be rechristened as Pure Romance\u2014on its feet. But after recognizing its potential, he never left.<\/p>\n

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company\u2019s revenues from $3 million in 2001 to more than $350 million today. Its workforce of independent ambassadors now approaches 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.<\/p>\n

In \u201cThe Secret is You,\u201d author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world\u2019s largest in-home\/virtual party company of its kind, while also sharing his innovative approach for helping women become successful entrepreneurs themselves. This book is a game-plan for anyone looking for personal or professional growth and to live their life by design.<\/p>\n

Chris Cicchinelli is the CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife, Jessica, of the Living with Change Foundation\u2014a nonprofit dedicated to supporting transgender youth and their families.<\/p>\n

\u201cThe Secret is You\u201d is now available for purchase at Secretisyou.com.<\/p>\n

Contact: Jackie Reau
Game Day
(513) 708-5822
jreau@gamedaypr.com<\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d4b5e1c4-2d0e-417b-9878-82fca39a10fb<\/a><\/p>\n<\/p>\n


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CINCINNATI, April 13, 2021 (GLOBE NEWSWIRE) — In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just accepted a promising sales job where he would be spending half the year in Italy when his mother, Patty Brisben, called. She wanted her son\u2019s help in growing her women-only, in-home and virtual party business featuring intimacy and wellness products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company\u2014which would soon be rechristened as Pure Romance\u2014on its feet. But after recognizing its potential, he never left. Long hours on the road and a restyled … <\/p>\n

Continue reading “Pure Romance CEO publishes new business book \u201cThe Secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives\u201d”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-475375","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPure Romance CEO publishes new business book \u201cThe Secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pure-romance-ceo-publishes-new-business-book-the-secret-is-you-how-i-empowered-250000-women-to-find-their-passion-and-change-their-lives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pure Romance CEO publishes new business book \u201cThe Secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CINCINNATI, April 13, 2021 (GLOBE NEWSWIRE) — In 2000, Chris Cicchinelli was twenty-five and at a crossroads. 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