{"id":474822,"date":"2021-04-12T10:57:42","date_gmt":"2021-04-12T14:57:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\/"},"modified":"2021-04-12T10:57:42","modified_gmt":"2021-04-12T14:57:42","slug":"vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\/","title":{"rendered":"Vita Frute introduces original mix 12-pack and new Blood Orange flavor for the spring"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n ST. LOUIS<\/span>, April 12, 2021<\/span> \/PRNewswire\/ —\u00a0As the weather warms up, Vita Frute Vodka Soda is providing cool adult refreshment with its new original mix 12-pack featuring the latest Vita Frute flavor, Blood Orange. Blood Orange, with its citrusy, refreshing tang, also will be available in a 4-pack. Just like the original Vita Frute Vodka Soda, Blood Orange is crafted with American-made vodka, club soda and all-natural flavors.<\/p>\n

\n

\n
\n \"As
\n <\/a>\n <\/p>\n<\/p><\/div>\n

“The market for single-serve hard seltzer beverages continues to expand exponentially year over year,” said Chelsi Hofmeister<\/span>, assistant brand manager for Vita Frute. “We are meeting this growing demand by giving adult consumers what they want: fresh, new flavors and mixed packs of their favorites.” <\/p>\n

According to recent Nielsen data, in 2020 the hard seltzer category continued to grow at a rapid pace \u2013 seeing 136% growth over the prior year \u2013 and is on pace to double by 2022. Vita Frute’s product additions provide producer Luxco with the opportunity to innovate in an emerging category and to expand distribution at retail.<\/p>\n

The Vita Frute Original Mix 12-Pack includes the following flavors:\u00a0Lime Basil, Pineapple Coconut, Grapefruit, and new Blood Orange. All Vita Frute flavors are 5% ABV, making them perfect to drink on their own or add to a cocktail.<\/p>\n

The retail creative will continue to reinforce Vita Frute’s key attributes: 100 calories, zero sugar, gluten free, vegan friendly and all-natural flavors \u2013 messages that resonate with the brand’s target market: health-conscious adults aged 21 to 35.<\/p>\n

The new Vita Frute Original Mix 12-Pack and Blood Orange 4-Pack are competitively priced with other products in the hard seltzer category and will be available nationwide beginning this month. For more information about Vita Frute and cocktail inspiration, or to find a retailer, visit vitafrute.com<\/a>.<\/p>\n

\n About Luxco<\/b>\n <\/p>\n

Founded in St. Louis<\/span> in 1958 by the Lux Family,\u00a0Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners.\u00a0Merged with MGP Ingredients, Inc. in 2021\u00a0(Nasdaq: MGPI)<\/b>, Luxco operates as MGP’s Brands Division and manages all MGP\/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky<\/span>-based Lux Row Distillers, home of Ezra Brooks<\/span>, Rebel, Blood Oath, David Nicholson<\/span> and Daviess County<\/span>; Lebanon, Kentucky<\/span>-based Limestone Branch Distillers, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin<\/span>; Jalisco, Mexico<\/span>-based Destiladora Gonz\u00e1lez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; MGP’s historic distillery in Lawrenceburg, Indiana<\/span>, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced; and the Washington, D.C.<\/span>-based Green Hat Distillery, producer of the Green Hat family of gins. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey and other well-recognized brands. For more information about the company and its brands, visit\u00a0luxco.com<\/a><\/u>.<\/p>\n

\n CONTACT:
<\/b>
\n Patrick Barry<\/span>, BYRNE PR
314-540-3865
patrick@byrnepr.net<\/a><\/u>\u00a0<\/p>\n

<\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring-301266833.html<\/a><\/p>\n

SOURCE Luxco<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire ST. LOUIS, April 12, 2021 \/PRNewswire\/ —\u00a0As the weather warms up, Vita Frute Vodka Soda is providing cool adult refreshment with its new original mix 12-pack featuring the latest Vita Frute flavor, Blood Orange. Blood Orange, with its citrusy, refreshing tang, also will be available in a 4-pack. Just like the original Vita Frute Vodka Soda, Blood Orange is crafted with American-made vodka, club soda and all-natural flavors. “The market for single-serve hard seltzer beverages continues to expand exponentially year over year,” said Chelsi Hofmeister, assistant brand manager for Vita Frute. “We are meeting this growing demand by giving adult consumers what they want: fresh, new flavors and mixed packs of their favorites.” According to recent Nielsen data, … <\/p>\n

Continue reading “Vita Frute introduces original mix 12-pack and new Blood Orange flavor for the spring”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-474822","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVita Frute introduces original mix 12-pack and new Blood Orange flavor for the spring - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vita Frute introduces original mix 12-pack and new Blood Orange flavor for the spring - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire ST. LOUIS, April 12, 2021 \/PRNewswire\/ —\u00a0As the weather warms up, Vita Frute Vodka Soda is providing cool adult refreshment with its new original mix 12-pack featuring the latest Vita Frute flavor, Blood Orange. Blood Orange, with its citrusy, refreshing tang, also will be available in a 4-pack. Just like the original Vita Frute Vodka Soda, Blood Orange is crafted with American-made vodka, club soda and all-natural flavors. “The market for single-serve hard seltzer beverages continues to expand exponentially year over year,” said Chelsi Hofmeister, assistant brand manager for Vita Frute. “We are meeting this growing demand by giving adult consumers what they want: fresh, new flavors and mixed packs of their favorites.” According to recent Nielsen data, … Continue reading "Vita Frute introduces original mix 12-pack and new Blood Orange flavor for the spring"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-12T14:57:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1485665\/Vita_Frute_Blood_Orange_4_pack.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Vita Frute introduces original mix 12-pack and new Blood Orange flavor for the spring\",\"datePublished\":\"2021-04-12T14:57:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\\\/\"},\"wordCount\":528,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1485665\\\/Vita_Frute_Blood_Orange_4_pack.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vita-frute-introduces-original-mix-12-pack-and-new-blood-orange-flavor-for-the-spring\\\/\",\"name\":\"Vita Frute introduces original mix 12-pack and new Blood Orange flavor for the spring - 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