{"id":473528,"date":"2021-04-08T08:33:23","date_gmt":"2021-04-08T12:33:23","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=473528"},"modified":"2021-04-08T08:33:23","modified_gmt":"2021-04-08T12:33:23","slug":"realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/","title":{"rendered":"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance<\/b><\/p>\n<p class=\"bwalignc\"><b><i>April 14 Webcast to Present Results and Tips on How to Improve Property Online Reputation<\/i><\/b><\/p>\n<p>RICHARDSON, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.realpage.com%2F&amp;esheet=52408347&amp;newsitemid=20210408005132&amp;lan=en-US&amp;anchor=RealPage%2C+Inc.&amp;index=1&amp;md5=32362a0af9765b7d057dfee445064488\">RealPage, Inc.<\/a> (NASDAQ: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Ffinance.yahoo.com%2Fq%3Fs%3DRP&amp;esheet=52408347&amp;newsitemid=20210408005132&amp;lan=en-US&amp;anchor=RP&amp;index=2&amp;md5=38858f39f4a26f4c930380137b6269c1\">RP<\/a>), a leading global provider of software and data analytics to the real estate industry, in conjunction with J Turner Research, an online reputation management firm exclusively serving the multifamily industry, announced the results of a nearly three-year, first-of-its-kind study that reveals the measurable impact of online reputation on multifamily rental property outperformance.\n<\/p>\n<p>\nAccording to the report, on average, properties witnessed a 3-basis-points (BPS) premium to market returns for each point a community improved its Online Reputation Assessment (ORA\u2122) score, a metric to measure and benchmark the online reputation of multifamily properties. The ORA\u2122 statistical model by J Turner Research, designed for property management companies, aggregates and analyzes online ratings and reviews of over 120,000 properties in the U.S. across 20+ review sites and internet listing services (ILS), with more than 10 million reviews.\n<\/p>\n<p>\nThe study reviewed historical financial and operational metrics from RealPage combined with 34 months of ORA\u2122 data of nearly 6,000 properties across class A, B and C assets in every decade since the 1900s, spanning affordable and conventional apartments of all sizes from fewer than 100 units to over 4,000 units in the U.S. market. Researchers identified a correlation between key variables such as raw ORA\u2122 scores, change in ORA\u2122 score and revenue.\n<\/p>\n<p>\n\u201cWe\u2019re excited to announce the results of the study that demonstrates and validates the relationship between changes in online reputation and revenue performance over the market,\u201d said Rich Hughes, SVP Data Science at RealPage. \u201cIn an environment of limited rent increases and shifting prospect expectations, paired with the need to continue to drive yield and NOI, reputation is now a proven lever to impact asset performance.\u201d\n<\/p>\n<p>\nIn addition to observing an average 3 BPS premium to market returns for every point a community improves its ORA\u2122 score, researchers observed decreased property performance with an adverse change in online reputation. The level of impact that online reputation can have on value creation varies by market and property type, but the study confirms that the role of online reputation is consistently a factor through a positive correlation between ORA\u2122 Scores and Property Performance compared to the market.\n<\/p>\n<p>\nThis study also specifically analyzed the relationship between ORA\u2122 and resident renewals by drilling down into four regional markets: Dallas, Phoenix, Atlanta, and Seattle. All four markets show that high ORA\u2122 scores tend to enjoy higher renewal rates, while low ORA\u2122 scores can struggle with renewals.\n<\/p>\n<p>\n\u201cThis validates the need for a reputation strategy to stay ahead,\u201d said Jay Parsons, Deputy Chief Economist and Vice President of Asset Optimization at RealPage. \u201cProperties with lower ORA\u2122 scores should build a strategy around raising their scores to increase property performance and value, while properties with existing higher ORA\u2122 scores should focus on maintaining their scores to protect property performance and value gains.\u201d\n<\/p>\n<p>\nThis announcement follows <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.realpage.com%2Fvideo%2Fboost-your-online-reputation%2F&amp;esheet=52408347&amp;newsitemid=20210408005132&amp;lan=en-US&amp;anchor=the+announcement+made+last+Fall&amp;index=3&amp;md5=ff6d818d6678c2bca8e9ae6e06627093\">the announcement made last Fall<\/a> by RealPage regarding the integration of ORA\u2122 Scores into RealPage\u2019s Performance Analytics Benchmarking and AI Revenue Management solutions.\n<\/p>\n<p>\nRealPage will host a live webcast on April 14, 2021 at 3:30 p.m. ET to present the study and offer strategies to help property owners improve online reputation scores and drive more yield. Register for the webcast to hear the story and access the report here: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.realpage.com%2Fwebcasts%2Fconnecting-reputation-with-revenue%2F&amp;esheet=52408347&amp;newsitemid=20210408005132&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.realpage.com%2Fwebcasts%2Fconnecting-reputation-with-revenue%2F&amp;index=4&amp;md5=9714e7e25416c62ba255b0352d3c3eb9\">https:\/\/www.realpage.com\/webcasts\/connecting-reputation-with-revenue\/<\/a>.\n<\/p>\n<p><b>About RealPage<\/b><\/p>\n<p>\nRealPage provides a technology platform that enables real estate owners and managers to change how people experience and use rental space. Clients use the platform to gain transparency into asset performance, leverage data insights and monetize space to create incremental yields. Founded in 1998 and headquartered in Richardson, Texas, RealPage currently serves over 19 million units worldwide from offices in North America, Europe and Asia. For more information about RealPage, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.realpage.com%2F&amp;esheet=52408347&amp;newsitemid=20210408005132&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.RealPage.com&amp;index=5&amp;md5=542af57095eb65eca13c9bf8f262db1b\">https:\/\/www.RealPage.com<\/a>.\n<\/p>\n<p><b>About J Turner Research<\/b><\/p>\n<p>\nJ Turner Research is the leading full-circle online reputation management firm exclusively serving the multifamily industry since 2012. Using its unique, 360-degree process encompassing surveys and a reputation management platform, clients are able to enhance resident satisfaction, increase closing ratios and improve their online reputation. J Turner is the pioneer of the Online Reputation Assessment (ORA\u2122) score, which serves as the industry standard for measuring a property\u2019s online reputation. The company analyzes the online reputation of over 122,000 properties across the U.S. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.jturnerresearch.com%2F&amp;esheet=52408347&amp;newsitemid=20210408005132&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.jturnerresearch.com%2F&amp;index=6&amp;md5=0839058df7fd12946bb1a10215136831\">https:\/\/www.jturnerresearch.com\/<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210408005132r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210408005132\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210408005132\/en\/<\/a><\/span><\/p>\n<p>\nSteve Calk<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:realpagemediarelations@realpage.com\">realpagemediarelations@realpage.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Texas United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Technology Residential Building &amp; Real Estate Software Construction &amp; Property REIT<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210408005132\/en\/741027\/3\/RP_Logo_2019_Spot_SmallUse.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance April 14 Webcast to Present Results and Tips on How to Improve Property Online Reputation RICHARDSON, Texas&#8211;(BUSINESS WIRE)&#8211;RealPage, Inc. (NASDAQ: RP), a leading global provider of software and data analytics to the real estate industry, in conjunction with J Turner Research, an online reputation management firm exclusively serving the multifamily industry, announced the results of a nearly three-year, first-of-its-kind study that reveals the measurable impact of online reputation on multifamily rental property outperformance. According to the report, on average, properties witnessed a 3-basis-points (BPS) premium to market returns for each point a community improved its Online Reputation Assessment (ORA\u2122) score, a metric to measure and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-473528","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance April 14 Webcast to Present Results and Tips on How to Improve Property Online Reputation RICHARDSON, Texas&#8211;(BUSINESS WIRE)&#8211;RealPage, Inc. (NASDAQ: RP), a leading global provider of software and data analytics to the real estate industry, in conjunction with J Turner Research, an online reputation management firm exclusively serving the multifamily industry, announced the results of a nearly three-year, first-of-its-kind study that reveals the measurable impact of online reputation on multifamily rental property outperformance. According to the report, on average, properties witnessed a 3-basis-points (BPS) premium to market returns for each point a community improved its Online Reputation Assessment (ORA\u2122) score, a metric to measure and &hellip; Continue reading &quot;RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-08T12:33:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210408005132r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance\",\"datePublished\":\"2021-04-08T12:33:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\\\/\"},\"wordCount\":797,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210408005132r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\\\/\",\"name\":\"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance - 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(NASDAQ: RP), a leading global provider of software and data analytics to the real estate industry, in conjunction with J Turner Research, an online reputation management firm exclusively serving the multifamily industry, announced the results of a nearly three-year, first-of-its-kind study that reveals the measurable impact of online reputation on multifamily rental property outperformance. According to the report, on average, properties witnessed a 3-basis-points (BPS) premium to market returns for each point a community improved its Online Reputation Assessment (ORA\u2122) score, a metric to measure and &hellip; Continue reading \"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-08T12:33:23+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210408005132r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance","datePublished":"2021-04-08T12:33:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/"},"wordCount":797,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210408005132r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/realpage-and-j-turner-research-reveals-measurable-impact-of-online-reputation-on-apartment-property-performance\/","name":"RealPage and J Turner Research Reveals Measurable Impact of Online Reputation on Apartment Property Performance - 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