{"id":473065,"date":"2021-04-07T12:33:20","date_gmt":"2021-04-07T16:33:20","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=473065"},"modified":"2021-04-07T12:33:20","modified_gmt":"2021-04-07T16:33:20","slug":"the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/","title":{"rendered":"The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">KAMLOOPS, British Columbia, April  07, 2021  (GLOBE NEWSWIRE) &#8212; After more than 20 years of operating under the name of <strong>The Jim Pattison Broadcast Group<\/strong>, JPBG announced today that the company will be reorganizing under the new name of <strong>Pattison Media Ltd.<\/strong> effective May 1st, 2021. In celebration, <strong>Pattison Media<\/strong> launches its initial media campaign, <strong>\u2018AMPLIFY Canada\u2019<\/strong> in support of local business.<\/p>\n<p align=\"justify\">\u201cWe are excited today to announce that our company is taking the next step in progressing from a broadcast company into a multi-platform media organization. As such, going forward, we will be known as <strong>Pattison Media<\/strong>,\u201d President Rod Schween stated. \u201cThis new corporate brand symbolizes our commitment to nimbly navigate the new media and broadcasting landscape that we find ourselves in.\u201d<\/p>\n<p align=\"justify\">\u201cOur revised logo features 3 J\u2019s in honour of our owner, Jimmy Pattison, which come together to symbolize the 3 components of media that form the foundation of our organization \u2013 audio, video, and digital. The subtle <em>\u2018play button\u2019<\/em> in the middle of the new mark is also a universal symbol of moving forward, which we wholeheartedly embrace as we prepare our organization for post-COVID times.\u201d<\/p>\n<p align=\"justify\">Schween added, \u201cOver the past 8 years, we have been growing, preparing, and reorganizing <strong>Pattison Media<\/strong> for the next evolution for our company. Our vision has always been that we need to grow beyond existing audio and video delivery platforms. The organization has, and will continue to have, a strong foundation in audio and video, but ultimately, we are a local content company, and that truly is what is at our core. Radio and television will be in our DNA for a long time to come, but especially since the arrival of the COVID pandemic, we have seen an acceleration of the changes in consumer habits, and therefore are committed to embracing and accelerating our involvement in new platforms.\u201d<\/p>\n<p align=\"justify\">JPBG has had a long history of supporting the communities in which it operates. As the first initiative under the new corporate brand, <strong>Pattison Media<\/strong> will be recognizing the lifeblood of the Canadian and local economy. \u201cAs part of the rebrand, we are pleased to announce a $16 million campaign to support local business in Canada, highlighting its importance in our communities, the Canadian economy, and the future of our organization.\u201d President Schween continued, \u201cI was fortunate to grow up in a local small business and without that experience, I doubt I would have the opportunities that I have been so fortunate to have experienced over my career. Local business is the cornerstone of the Canadian economy and the heartbeat of our country. We are very excited to give back to the organizations, the people, and the businesses that make our communities and country, the great place it is to live.\u201d<\/p>\n<p align=\"justify\">The <strong><em>AMPLIFY Canada<\/em><\/strong> Campaign will bring an injection of support in markets across Canada where <strong>Pattison Media<\/strong> operates. With 48 radio stations, 3 TV stations, 17 News portals, the program is initially targeted for 28 \u2018home\u2019 markets and 8 \u2018adjacent\u2019 markets across BC, Alberta, Saskatchewan, and Manitoba, <strong>Pattison Media<\/strong> serves approx. 22% of the Canadian population.<\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <em>AMPLIFY Canada<\/em><br \/>\n        <\/strong> is a 12-month initiative, launching on all <strong>Pattison Media<\/strong> platforms on Canada Day, July 1st, 2021, which will highlight the stories of local businesses, community groups, and individuals who have amplified our communities. Those that have flourished, those that have recreated themselves and even those that might need our help to continue serving their markets. This support will come in the form of PSA campaigns, news stories, business profiles, contesting, on-air announcements, website and social media campaigns, and podcasts which will encourage us all to \u201cThink Local\u201d first. A minimum of 36 markets serviced by <strong>Pattison Media<\/strong> will also have their own locally branded <strong><em>\u2018AMPLIFY\u2019<\/em><\/strong> websites developed and designed by our digital agency partner, <strong>Lift Interactive<\/strong>, in Edmonton.<\/p>\n<p align=\"justify\">In addition, through an exclusive partnership with <strong>Everything Podcasts<\/strong>, <strong>Pattison Media<\/strong> will compile the best and most inspiring stories from across the country and further bring them to life on the <strong><em>AMPLIFY Canada<\/em><\/strong> podcast. Each monthly podcast episode will also be promoted on <strong>Pattison Media\u2019s<\/strong> radio and TV stations, news portals, and the 36 hyper-local <strong><em>\u2018AMPLIFY Canada\u2019<\/em><\/strong> microsites.<\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <em>\u2018AMPLIFY Canada\u2019<\/em><br \/>\n        <\/strong> will call on members of the public to nominate local businesses, non-profit groups, or individuals through <strong>Pattison Media<\/strong> websites. With each nomination, community members will be entered to win weekly and monthly prizes and will culminate with a grand prize (estimated valued at $10,000), in June 2022. Further details will be released in the coming weeks.<\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <em>AMPLIFY <\/em><br \/>\n        <\/strong>business nominees will be profiled in their local market for 2 weeks by <strong>Pattison Media<\/strong> outlets. Stories will focus on how these businesses have amplified their community, by making the community a better place to live, innovated within their business vertical, or even developed a new product or service. Businesses will not be required to invest any of their own funds to participate in this initiative.<\/p>\n<p align=\"justify\">Nominations will open on June 1st, 2021. <strong><em>AMPLIFY Canada<\/em><\/strong> business profiles will start on <strong>Pattison Media<\/strong> outlets on July 1st, 2021.<\/p>\n<p>\n        <strong><br \/>\n          <strong><br \/>\n            <u>About Pattison Media<\/u><br \/>\n          <\/strong><br \/>\n        <\/strong>\n      <\/p>\n<p>Headquartered in Kamloops, B.C., <strong>Pattison Media Ltd<\/strong><strong>.,<\/strong> is the country\u2019s largest, private, western-based media company. Spanning British Columbia, Alberta, Saskatchewan and Manitoba, their operations currently encompass 45 FM and 3 AM radio stations, 3 television stations and 17 online news portals in 28 different markets. <strong>Pattison Media<\/strong><strong>Ltd.<\/strong> is a proud division of <strong>The Jim Pattison Group<\/strong>, a diversified group of operating businesses, based in Vancouver, which has grown to become the second largest privately held company in Canada. Please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=G8zptK5znRn9JGZqe4nOWop26AhXeNFpERNdpKBOaoPKfskDznuPivlXiL3EyuzX5qE6v_y1MaYW8p3k3-dR-exmy6WlmOq2YX-BobNBoeI=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.pattisonmedia.com<\/a> or <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZMczcUwZ3oyxZQFH3VqApkw7WXunF6IFGQw4Ev5EDMll3nwCLRsrOfh05oNna1kwNV4mqd2XqOHE-tkwn9KQfaL40jOoE7_W9WtEFcPBM6s=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.jimpattison.com<\/a> for more information.<\/p>\n<p>Kate Marshall<br \/>EA Pattison Media<br \/>Kate.marshall@jpbg.ca<br \/>250-372-3322 ext. 212<\/p>\n<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMzAyMCM0MTA2NzAyIzIyMDg1MDM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/8c3d959a-ac74-4044-9974-b55c54dd960a\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>KAMLOOPS, British Columbia, April 07, 2021 (GLOBE NEWSWIRE) &#8212; After more than 20 years of operating under the name of The Jim Pattison Broadcast Group, JPBG announced today that the company will be reorganizing under the new name of Pattison Media Ltd. effective May 1st, 2021. In celebration, Pattison Media launches its initial media campaign, \u2018AMPLIFY Canada\u2019 in support of local business. \u201cWe are excited today to announce that our company is taking the next step in progressing from a broadcast company into a multi-platform media organization. As such, going forward, we will be known as Pattison Media,\u201d President Rod Schween stated. \u201cThis new corporate brand symbolizes our commitment to nimbly navigate the new media and broadcasting landscape that we &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-473065","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"KAMLOOPS, British Columbia, April 07, 2021 (GLOBE NEWSWIRE) &#8212; After more than 20 years of operating under the name of The Jim Pattison Broadcast Group, JPBG announced today that the company will be reorganizing under the new name of Pattison Media Ltd. effective May 1st, 2021. In celebration, Pattison Media launches its initial media campaign, \u2018AMPLIFY Canada\u2019 in support of local business. \u201cWe are excited today to announce that our company is taking the next step in progressing from a broadcast company into a multi-platform media organization. As such, going forward, we will be known as Pattison Media,\u201d President Rod Schween stated. \u201cThis new corporate brand symbolizes our commitment to nimbly navigate the new media and broadcasting landscape that we &hellip; Continue reading &quot;The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T16:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMzAyMCM0MTA2NzAyIzIyMDg1MDM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program\",\"datePublished\":\"2021-04-07T16:33:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\\\/\"},\"wordCount\":938,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODIxMzAyMCM0MTA2NzAyIzIyMDg1MDM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\\\/\",\"name\":\"The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program - 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In celebration, Pattison Media launches its initial media campaign, \u2018AMPLIFY Canada\u2019 in support of local business. \u201cWe are excited today to announce that our company is taking the next step in progressing from a broadcast company into a multi-platform media organization. As such, going forward, we will be known as Pattison Media,\u201d President Rod Schween stated. \u201cThis new corporate brand symbolizes our commitment to nimbly navigate the new media and broadcasting landscape that we &hellip; Continue reading \"The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-07T16:33:20+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMzAyMCM0MTA2NzAyIzIyMDg1MDM=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program","datePublished":"2021-04-07T16:33:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/"},"wordCount":938,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMzAyMCM0MTA2NzAyIzIyMDg1MDM=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-jim-pattison-broadcast-group-rebrands-as-pattison-media-ltd-and-launches-amplify-canada-think-local-business-revitalization-program\/","name":"The Jim Pattison Broadcast Group rebrands as Pattison Media Ltd. and launches \u2018AMPLIFY Canada \u2013 Think Local\u2019, Business Revitalization Program - 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