{"id":472775,"date":"2021-04-07T09:03:21","date_gmt":"2021-04-07T13:03:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=472775"},"modified":"2021-04-07T09:03:21","modified_gmt":"2021-04-07T13:03:21","slug":"consumers-no-longer-believe-passwords-are-the-most-secure-method-for-authentication","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-no-longer-believe-passwords-are-the-most-secure-method-for-authentication\/","title":{"rendered":"Consumers No Longer Believe Passwords Are the Most Secure Method for Authentication"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Consumers No Longer Believe Passwords Are the Most Secure Method for Authentication<\/b><\/p>\n<p class=\"bwalignc\"><i>New research from Experian finds that consumers have more confidence in invisible security<\/i><\/p>\n<p>COSTA MESA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAs more consumers engage with businesses digitally to bank, shop or pay, online security remains the top concern. Survey insights from Experian\u2019s annual Global Identity &amp; Fraud Report found that since the pandemic, consumers have an increasing level of comfort and preference for physical and behavior-based \u2013 or invisible \u2013 methods of security. In fact, for the first time in four years, passwords did not earn a spot in the top three most secure methods for authenticating a customer\u2019s identity.\n<\/p>\n<p>\nOur research showed that the top three most preferred methods for authentication are:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nphysical biometrics, such as facial recognition and fingerprints\n<\/li>\n<li>\npin codes sent to mobile devices\n<\/li>\n<li>\nbehavioral analytics, passively observed signals that require no effort from the consumer\n<\/li>\n<\/ul>\n<p>\n\u201cThe top three methods consumers prefer actually give people the added security they desire when accessing their accounts,\u201d said Eric Haller, Experian\u2019s EVP and General Manager of Identity, Fraud and DataLabs. \u201cConsumers want to be recognized digitally without extra steps to identify themselves, and they don\u2019t want to remember yet another password. They are open to more practical solutions in today\u2019s digital era.\u201d\n<\/p>\n<p>\nThe pandemic caused a surge in digital activity, far greater than expected and many believe this trend is not going away. In fact, there has been a 20 percent increase in consumer online transaction activities since the Covid-19 pandemic began. Fraud rates are currently on the rise and consumers are still prioritizing a safe experience, with 55 percent citing security as the most important aspect of their online experience. In addition, 2 out of 3 businesses have increased concern about the overall level of fraud.\n<\/p>\n<p>\n\u201cBusinesses must be able to properly identify their customers from fraudsters, otherwise they are not only risking financial loss but also customer trust, which is critical for today\u2019s digital consumer. There\u2019s an opportunity for companies to modernize their authentication that doesn\u2019t require heavy customer involvement and doesn\u2019t take away from a seamless digital journey,\u201d added Haller.\n<\/p>\n<p>\nTo develop the study, Experian<sup>\u00ae<\/sup> surveyed more than 9,000 consumers and more than 2,700 businesses during three waves throughout the pandemic across 10 countries spanning North America, Latin America, Europe and Asia. Additional findings from this year\u2019s annual fraud report include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n34 percent of consumers are worried about online privacy compared to 29 percent pre-pandemic.\n<\/li>\n<li>\n33 percent of consumers are worried about identity theft compared to 28 percent pre-pandemic.\n<\/li>\n<li>\n44 percent of consumers are most concerned about protecting credit cards and bank account details while only 23 percent were concerned about protecting personal data such as their date of birth, address and social security numbers.\n<\/li>\n<li>\n49 percent of consumers under 40 are more concerned about fraud now than before the pandemic, compared to 37 percent of consumers older than 40.\n<\/li>\n<li>\n48 percent of consumers under 40 feel safer using biometric security features than before the pandemic, compared to 37 percent of consumers older than 40.\n<\/li>\n<\/ul>\n<p>\nThe 5<sup>th<\/sup> annual <i>Global Identity and Fraud Report<\/i> can be downloaded here: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fbit.ly%2FGIDFR21&amp;esheet=52407741&amp;newsitemid=20210407005308&amp;lan=en-US&amp;anchor=http%3A%2F%2Fbit.ly%2FGIDFR21&amp;index=1&amp;md5=107d9cc74d2bc0d2125c8b51341f689d\">http:\/\/bit.ly\/GIDFR21<\/a><\/p>\n<p>\nExperian\u2019s identity and fraud business comprises more than 300 fraud experts around the world working to protect people\u2019s identities and fight fraud for businesses across multiple sectors, including financial services, telecommunications, retail\/e-commerce, insurance, government and healthcare.\n<\/p>\n<p><b>About Experian<\/b><\/p>\n<p>\nExperian is the world\u2019s leading global information services company. During life\u2019s big moments \u2014 from buying a home or a car to sending a child to college to growing a business by connecting with new customers \u2014 we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.\n<\/p>\n<p>\nWe have 17,800 people operating across 45 countries, and every day we\u2019re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.\n<\/p>\n<p>\nLearn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.experianplc.com%2F&amp;esheet=52407741&amp;newsitemid=20210407005308&amp;lan=en-US&amp;anchor=www.experianplc.com&amp;index=2&amp;md5=723fb94b8ddef9ba0039efd67bf5a1e4\">www.experianplc.com<\/a> or visit our global content hub at our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.experian.com%2Fblogs%2Fnews&amp;esheet=52407741&amp;newsitemid=20210407005308&amp;lan=en-US&amp;anchor=global+news+blog&amp;index=3&amp;md5=da0068f1ed1ff7a2907eeafb91ca73b3\">global news blog<\/a> for the latest news and insights from the Group.\n<\/p>\n<p><i>Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210407005308r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210407005308\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210407005308\/en\/<\/a><\/span><\/p>\n<p><b>Kristie Galvani<br \/>\n<\/b><br \/><b>Rubenstein Public Relations<br \/>\n<\/b><br \/><b>1 212 805 3005<br \/>\n<\/b><br \/><b><a rel=\"nofollow\" href=\"mailto:kgalvani@rubensteinpr.com\">kgalvani@rubensteinpr.com<br \/>\n<\/a><br \/><\/b><br \/><b>Scott Anderson<br \/>\n<\/b><br \/><b>Experian Public Relations<br \/>\n<\/b><br \/><b>1 714 830 3185<br \/>\n<\/b><br \/><b><a rel=\"nofollow\" href=\"mailto:scott.n.anderson@experian.com\">scott.n.anderson@experian.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Retail Other Professional Services Insurance Finance Consumer Consulting Online Retail Professional Services Software Other Consumer Internet Data Management Security<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210407005308\/en\/837315\/3\/Experian_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Consumers No Longer Believe Passwords Are the Most Secure Method for Authentication New research from Experian finds that consumers have more confidence in invisible security COSTA MESA, Calif.&#8211;(BUSINESS WIRE)&#8211; As more consumers engage with businesses digitally to bank, shop or pay, online security remains the top concern. Survey insights from Experian\u2019s annual Global Identity &amp; Fraud Report found that since the pandemic, consumers have an increasing level of comfort and preference for physical and behavior-based \u2013 or invisible \u2013 methods of security. In fact, for the first time in four years, passwords did not earn a spot in the top three most secure methods for authenticating a customer\u2019s identity. Our research showed that the top three most preferred methods for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-no-longer-believe-passwords-are-the-most-secure-method-for-authentication\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Consumers No Longer Believe Passwords Are the Most Secure Method for Authentication&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-472775","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumers No Longer Believe Passwords Are the Most Secure Method for Authentication - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/consumers-no-longer-believe-passwords-are-the-most-secure-method-for-authentication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers No Longer Believe Passwords Are the Most Secure Method for Authentication - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Consumers No Longer Believe Passwords Are the Most Secure Method for Authentication New research from Experian finds that consumers have more confidence in invisible security COSTA MESA, Calif.&#8211;(BUSINESS WIRE)&#8211; As more consumers engage with businesses digitally to bank, shop or pay, online security remains the top concern. Survey insights from Experian\u2019s annual Global Identity &amp; Fraud Report found that since the pandemic, consumers have an increasing level of comfort and preference for physical and behavior-based \u2013 or invisible \u2013 methods of security. In fact, for the first time in four years, passwords did not earn a spot in the top three most secure methods for authenticating a customer\u2019s identity. 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Survey insights from Experian\u2019s annual Global Identity &amp; Fraud Report found that since the pandemic, consumers have an increasing level of comfort and preference for physical and behavior-based \u2013 or invisible \u2013 methods of security. In fact, for the first time in four years, passwords did not earn a spot in the top three most secure methods for authenticating a customer\u2019s identity. 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