{"id":472772,"date":"2021-04-07T09:03:21","date_gmt":"2021-04-07T13:03:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=472772"},"modified":"2021-04-07T09:03:21","modified_gmt":"2021-04-07T13:03:21","slug":"united-dairy-farmers-modernizes-digital-platform-with-paytronix","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/","title":{"rendered":"United Dairy Farmers Modernizes Digital Platform with Paytronix"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>UDF gets more personal with its customers; <\/em><br \/>\n        <br \/>\n        <em>U-Drive loyalty program changes the c-store guest experience<\/em>\n      <\/p>\n<p align=\"justify\">NEWTON, Ma., April  07, 2021  (GLOBE NEWSWIRE) &#8212; Paytronix\u00a0Systems, Inc., the\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=D9T7PtU4XZctLiLNyMZYW2I60TiPVquQ0vDZqJ9p-0_zhyfrDSTqcyYbnM1IQaVS5Jf6uXt0W1MoGrMv73D6Urm7V9pxC76aXD1rq_6QOZiT6Bshlu41BNTJqnPDInN0\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">most advanced digital guest experience platform<\/a>,\u00a0today\u00a0announced that Cincinnati-based ice cream and convenience store chain\u00a0United Dairy Farmers has relaunched U-Drive, a legacy loyalty program now built on the Paytronix rewards platform. U-Drive is available for guests to sign up immediately \u2013 pick up a card in-store, or download UDF\u2019s new mobile app for the full digital experience. Since launching the program earlier this year, UDF has already seen increases in both how often customers return and in how much they spend on each visit.<\/p>\n<p align=\"justify\">With nearly 200 convenience store and fueling locations across the Midwest, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Qg4bpuiMduqc1Z1zNsZqNyjIh8J2r4IGYJxbsecRgEnlb7g8V5mpumOFSfoxFpr6mSPFe-JotXrZqMEXvC9oirhHIrQb1WY29iVQs_eGOdY=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">United Dairy Farmers<\/a> (UDF) is a family-owned dairy that makes its own ice cream. As UDF expanded, management wanted to better understand its customers in order to engage them with more relevant offers and reward their brand loyalty.<\/p>\n<p align=\"justify\">\u201cWe needed to modernize UDF\u2019s digital platform to better manage the whole customer experience, and Paytronix was the perfect partner with experience to guide us,\u201d said Denise Jenkins, VP Marketing, Insights, Loyalty, United Dairy Farmers. \u201cTapping into Paytronix provided a real jump-start to knowing our customers better and being more relevant to our guests.\u201d<\/p>\n<p align=\"justify\">UDF\u2019s customer loyalty program, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UJnM_j3DHIRJH_N95ovGtH5ECQnTdq1pA5tfRs9dI_KAhegDZ4QOWf5D4Ys5JppWLU_lHbH2KIBmQT4szLZqow==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">U-Drive<\/a>, rewards UDF\u2019s most loyal customers with savings on gasoline and select products. Members just swipe their U-Drive card and earn discounts, starting with 3\u00a2 savings at the fuel pump every day, without even purchasing anything inside. Registered U-Drive members earn stackable savings every time they make a purchase, then watch the price roll back right on the pump to apply anytime they fuel up.<\/p>\n<p align=\"justify\">People want to earn and use discounts in more ways, and Paytronix helped UDF to implement U-Drive with an open design so UDF can tailor promotions for specific guests, or quickly test and roll out entire marketing campaigns. The flexible interface allows UDF to customize different offers for people who may not drive, or who use gasoline but would care much more about earning a free ice cream shake than a gas discount.\u00a0<\/p>\n<p align=\"justify\">Customers come into the UDF convenience stores with a set mission, and knowing those guests better allows UDF Loyalty to influence the customer journey in a way that does not intrude, but instead interests the guest. UDF knows its loyalty members now&#8211;what motivates them, and how they want to be reached.<\/p>\n<p align=\"justify\">\u201cWe\u2019re learning a lot from Paytronix now that we have the digital platform and the customer experience data to understand our guests. \u201cWe need this to be disruptive \u2013 people otherwise have blinders on, and will walk right by giant displays, but digital devices and engagement are proving to be a game changer. We can change customer behavior through loyalty, and improve the guest experience,\u201d said Jenkins.<\/p>\n<p align=\"justify\">Once active in the loyalty program, U-Drive members gain additional perks, such as locking in the lowest gas price of the day, and Wednesday Freebies in the store&#8211;giveaways funded by UDF\u2019s partners and national consumer product brands. Regular perks, coupons and exciting new offers help transition new customers into the system.<\/p>\n<p align=\"justify\">\u201cRestaurant tech is evolving, and UDF offers a refreshing example of customer experience done right by harnessing customer data to understand and use in creating better customer experiences. U-Drive loyalty and rewards make every member feel appreciated,\u201d said Andrew Robbins, CEO of Paytronix. \u201cThe value of building that digital relationship with customers is now paying off, as customers visit UDF more often, spend more, and build stronger affiliation for the United Dairy Farmers brand.\u201d<\/p>\n<p align=\"justify\">Learn more about U-Drive and the new UDF Loyalty app at: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HempGft9imajsoleE6gP1hLlw6th28FVb9jctJgfBkzAlpiTBQQqTh4MMbl7tJaKMWkBDw2PHxirEp-xvoxFY6ofc7JRLHpFmDH8Dr11c8jKlbs5zcZPGn2PuiHty2ZO\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.udfinc.com\/u-drive\/<\/a><\/p>\n<p align=\"justify\">\n        <strong>About Paytronix Systems, Inc.<\/strong><br \/>\n        <br \/>Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 400 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order &amp; Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nBTHlSnGsvv5ppHIDwsX1NouttYlSbkux5p1QULSChm36kKpfz6Y7H_OFiMokEiG2fabIE4reFhZCpGHx4Wtww==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.paytronix.com<\/a><u>.<\/u><\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <u>Media Contact:<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>Chuck Tanowitz<br \/>Paytronix Systems, Inc.<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=LWhntONLOOPsdQ14efdifj7VlE2MaO0eQ52Plo9-LKOFj-5ZIWUzGq-xKm1VKbxX_kLSB-ih6mmg0oADQeDhslaB2rgL8X2q8nzqgSCsDBg=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">ctanowitz@paytronix.com<\/a>\u00a0<br \/>617-871-2319<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMjQ0MiM0MTA4NTExIzIwODUyNDU=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/780b9b38-33c9-45d2-a560-bf0080238605\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>UDF gets more personal with its customers; U-Drive loyalty program changes the c-store guest experience NEWTON, Ma., April 07, 2021 (GLOBE NEWSWIRE) &#8212; Paytronix\u00a0Systems, Inc., the\u00a0most advanced digital guest experience platform,\u00a0today\u00a0announced that Cincinnati-based ice cream and convenience store chain\u00a0United Dairy Farmers has relaunched U-Drive, a legacy loyalty program now built on the Paytronix rewards platform. U-Drive is available for guests to sign up immediately \u2013 pick up a card in-store, or download UDF\u2019s new mobile app for the full digital experience. Since launching the program earlier this year, UDF has already seen increases in both how often customers return and in how much they spend on each visit. With nearly 200 convenience store and fueling locations across the Midwest, United &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;United Dairy Farmers Modernizes Digital Platform with Paytronix&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-472772","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>United Dairy Farmers Modernizes Digital Platform with Paytronix - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"United Dairy Farmers Modernizes Digital Platform with Paytronix - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"UDF gets more personal with its customers; U-Drive loyalty program changes the c-store guest experience NEWTON, Ma., April 07, 2021 (GLOBE NEWSWIRE) &#8212; Paytronix\u00a0Systems, Inc., the\u00a0most advanced digital guest experience platform,\u00a0today\u00a0announced that Cincinnati-based ice cream and convenience store chain\u00a0United Dairy Farmers has relaunched U-Drive, a legacy loyalty program now built on the Paytronix rewards platform. U-Drive is available for guests to sign up immediately \u2013 pick up a card in-store, or download UDF\u2019s new mobile app for the full digital experience. Since launching the program earlier this year, UDF has already seen increases in both how often customers return and in how much they spend on each visit. 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U-Drive is available for guests to sign up immediately \u2013 pick up a card in-store, or download UDF\u2019s new mobile app for the full digital experience. Since launching the program earlier this year, UDF has already seen increases in both how often customers return and in how much they spend on each visit. With nearly 200 convenience store and fueling locations across the Midwest, United &hellip; Continue reading \"United Dairy Farmers Modernizes Digital Platform with Paytronix\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/","og_site_name":"Market Newsdesk","article_published_time":"2021-04-07T13:03:21+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMjQ0MiM0MTA4NTExIzIwODUyNDU=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"United Dairy Farmers Modernizes Digital Platform with Paytronix","datePublished":"2021-04-07T13:03:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/"},"wordCount":727,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMjQ0MiM0MTA4NTExIzIwODUyNDU=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/united-dairy-farmers-modernizes-digital-platform-with-paytronix\/","name":"United Dairy Farmers Modernizes Digital Platform with Paytronix - 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