{"id":472698,"date":"2021-04-07T08:18:18","date_gmt":"2021-04-07T12:18:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=472698"},"modified":"2021-04-07T08:18:18","modified_gmt":"2021-04-07T12:18:18","slug":"supersapiens-to-be-title-sponsor-for-2021-ironman-world-championship-kona","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/supersapiens-to-be-title-sponsor-for-2021-ironman-world-championship-kona\/","title":{"rendered":"Supersapiens to be Title Sponsor for 2021 IRONMAN World Championship Kona"},"content":{"rendered":"

\nThe announcement also boasts title sponsorship of four flagship IRONMAN events
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Atlanta, GA, April 07, 2021 (GLOBE NEWSWIRE) — Supersapiens is proud to become the 2021 and 2022 title sponsor for the IRONMAN World Championship, held annually in Kona, Hawaii. The deal also includes four of Europe\u2019s most renowned races, IRONMAN UK, IRONMAN Hamburg, IRONMAN France, and IRONMAN Emilia Romagna.<\/p>\n

The Supersapiens training ecosystem, powered by Abbott\u2019s Libre Sense Glucose Sport Biosensor and the Supersapiens app, empowers athletes to optimize fueling, maximize training, and increase performance gains. Their set of data interpretation tools is leading the future of fueling and sports performance.<\/p>\n

Today\u2019s announcement expands on their existing partnership, announced earlier this year when Supersapiens became the Official Real-Time Energy Management System Partner for 26 IRONMAN\u00ae and IRONMAN 70.3\u00ae events (full list below).\u00a0<\/p>\n

\u201cAs athletes, we understand the challenge, struggle, and commitment of training for endurance events like IRONMAN and IRONMAN 70.3,\u201d says Supersapiens Founder and CEO Phil Southerland. \u201cWe are truly excited to work with IRONMAN athletes to take the gambling out of race day. These superhumans put so much time and energy into training for one or two target events each year. There is too much on the line for them to take a chance on fueling during those races. We look forward to seeing the personal satisfaction of goals achieved by IRONMAN athletes around the world.\u201d\u00a0<\/p>\n

A partnership with global healthcare leader Abbott makes Supersapiens the only energy management ecosystem that directly integrates with a Bluetooth-enabled CGM (continuous glucose monitor) \u2014 the Abbott Libre Sense Glucose Sport Biosensor. This strategic partnership means that Supersapiens can offer athletes access to truly meaningful and actionable glucose data \u2014 real-time glucose levels transmitted directly to their phone.<\/p>\n

\u201cThe IRONMAN World Championship is the pinnacle of Triathlon,\u201d says Supersapiens Vice President of Marketing and IRONMAN athlete, Travis McKenzie. \u201cAt our core, Supersapiens is a company of dedicated athletes who inherently understand the road to Kona. Until now, effectively fueling an athlete\u2019s training, recovery, and racing has been a guessing game. Using this innovative technology, athletes can get a step closer towards mastering the fourth discipline of Triathlon.\u201d<\/p>\n

Additionally, IRONMAN and Supersapiens will introduce the Supersapiens Sub Club Training Platform giving athletes access to education, coaching and support to reach specific time goals in their upcoming IRONMAN events. The program will roll out in late-April. Supported by the vast IRONMAN U Coaching Network, athletes will have access to exclusive content and expert knowledge to master fueling for their training, recovery, and racing needs.<\/p>\n

The IRONMAN Group CEO, Andrew Messick said, \u201cAs many athletes learn the hard way, a stellar bike split becomes irrelevant if sub-par fuelling strategies cause a bonk later on in the race. The IRONMAN World Championship represents the pinnacle in our sport, and Supersapiens\u2019 innovative energy management ecosystem and real-time glucose levels insight will prove invaluable in an athlete\u2019s endeavour for the ultimate red-carpet glory. We are excited to extend our partnership with Supersapiens and give athletes every advantage to achieve their optimal performance goals.\u201d<\/p>\n

The Supersapiens ecosystem powered by Abbott\u2019s Libre Sense is now available in Austria, France, Germany, Ireland, Italy, Luxembourg, Switzerland, and the United Kingdom. For markets where Supersapiens has yet to be released, athletes can secure their spot on the waitlist<\/a>. Learn more about the full line of Supersapiens products and become a member at www.supersapiens.com<\/a>.<\/p>\n

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\n 2021 IRONMAN Events:<\/u>\n <\/p>\n