{"id":472588,"date":"2021-04-07T08:03:22","date_gmt":"2021-04-07T12:03:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=472588"},"modified":"2021-04-07T08:03:22","modified_gmt":"2021-04-07T12:03:22","slug":"polaris-partners-with-international-female-ride-day-to-focusfemaleforward","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/polaris-partners-with-international-female-ride-day-to-focusfemaleforward\/","title":{"rendered":"Polaris Partners with International Female Ride Day\u00ae to #FocusFemaleForward"},"content":{"rendered":"

<\/p>\n

Polaris Partners with International Female Ride Day\u00ae<\/sup> to #FocusFemaleForward<\/b><\/p>\n

Polaris empowers women of all experience levels around the world to \u201cJust Ride!\u201d on Saturday, May 1 in celebration of the 15th<\/sup> annual global event.<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–Polaris Inc<\/a>.(NYSE: PII) is once again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation of women in powersports. The 15th annual IFRD returns to the first Saturday of May, when women in over 120 countries ride their motorcycles, off-road vehicles, snowmobiles or other powersports vehicles in unity and support of the female riding community. This year\u2019s theme, #FocusFemaleForward, emphasizes the goals of IFRD, including encouraging new women to ride while shining a light on the diverse participation of women already engaging in powersports.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210407005549\/en\/<\/a><\/p>\n

\"Polaris<\/p>\n

Polaris is once again partnering with International Female Ride Day to celebrate and accelerate the participation of women in powersports. (Photo: Business Wire)<\/p>\n<\/div>\n

\nSince its inception, International Female Ride Day has shone a spotlight on women riders and the female powersports arena. Over the last decade, female ridership has increased significantly, and the momentum generated on this one day is needed to continue advancing the future of motorcycling and powersports for women.\n<\/p>\n

\n\u201cIt\u2019s exciting to have Polaris as a sponsor, teaming up to encourage even more women to join the movement,\u201d said Vicki Gray, IFRD Founder and inaugural member of Polaris\u2019 Empowersports Women\u2019s Riding Council<\/a>. \u201cThis year, women around the world will be active, riding in celebration, unity and support of the female riding community more than ever before. Whether on roads, dirt, sand or snow, riding continues to be an exhilarating, liberating and a fulfilling activity for women of all skill levels. The female riding community continues to expand every year, and this is our day to celebrate.\u201d\n<\/p>\n

\nSince partnering with IFRD<\/a> last year, Polaris has expanded its efforts to champion the growth of female riders and help broaden their voice in the industry with the launch of their Empowersports Women\u2019s Riding Council<\/a>. Comprised of 12 trailblazing women who are riders, adventurers, leaders and entrepreneurs, the council members work with Polaris to drive industry inclusion and representation of women and to inspire more ladies to participate in powersports.\n<\/p>\n

\n\u201cEvery day, scores of women put on their helmet and point their ride towards an open road, mountain or trail,\u201d said Pam Kermisch, Polaris Chief Customer Engagement and Growth Officer. \u201cIFRD is about taking a moment to celebrate how incredible that sisterhood is while encouraging female riders to bring along other women in their lives to share in the riding experience. We believe in uplifting the voices of our female riders across the powersports industry. Helping female ridership flourish and creating a sense of community is important for women, as well as the powersports community.\u201d\n<\/p>\n

JOIN THE MOVEMENT<\/b><\/p>\n

\nParticipation in IFRD is easy\u2014 \u201cJust Ride!\u201d Women around the world can celebrate the day by simply getting outside to ride their motorcycle or powersports vehicle, no matter the distance or whether riding solo or with friends and family. Riders can also take part in the digital celebration by sharing photos of their rides on social media using the hashtags #IFRD2021, #FocusFemaleForward and #InternationalFemaleRideDay to be entered in the global photo contest.\n<\/p>\n

\nLimited access to a powersports vehicle? Polaris Adventures offers Polaris RZR\u00ae<\/sup>, Slingshot\u00ae<\/sup>, and snowmobiles rentals and custom ride experiences<\/a> at locations throughout the U.S., providing the opportunity for riders to try a new terrain or participate without owning a powersports vehicle.\n<\/p>\n

\nNo matter how or where you ride, Polaris and IFRD encourage safe riding practices. Wear appropriate safety gear, perform pre-ride vehicle checks and follow local and CDC guidelines for social distancing to protect against the spread of COVID-19. Riders participating in IFRD can proudly wear IFRD branded apparel and show off the official IFRD logo on their social handles or on their vehicles. Visit the IFRD website<\/a> to learn more, including ways to participate, helpful tips for preparing your ride and photo inspirations from previous years.\n<\/p>\n

More about IFRD<\/b><\/p>\n

\nInternational Female Ride Day\u00ae is a globally synchronized ride day for women motorcycle riders and women powersport enthusiasts. Referred to as a \u201cmovement\u201d by its participants, its call to action, \u201cJust Ride! \u00a9<\/sup>\u201d asks women to be on their motorcycles or powersports vehicles on the first Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road, and race instructor \u2013 with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission, among several, is to that of building awareness and parity for women globally across all forms of motorsport and powersports. IFRD simultaneously encourages other women to take up the activity. The event is managed under the MOTORESS\u00ae canopy.\n<\/p>\n

More about Polaris<\/b><\/p>\n

\nAs the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2020 sales of $7.0 billion, Polaris\u2019 high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris\u2019 presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210407005549\/en\/<\/a><\/span><\/p>\n

\nTy Hughes | Ten35
\n
Ty.Hughes@ten35.com<\/a><\/p>\n

KEYWORDS:<\/b> Minnesota United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Motor Sports Women Sports Automotive General Automotive Other Automotive Performance & Special Interest Consumer Motorcycles<\/p>\n

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Polaris is once again partnering with International Female Ride Day to celebrate and accelerate the participation of women in powersports. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Polaris Partners with International Female Ride Day\u00ae to #FocusFemaleForward Polaris empowers women of all experience levels around the world to \u201cJust Ride!\u201d on Saturday, May 1 in celebration of the 15th annual global event. MINNEAPOLIS–(BUSINESS WIRE)–Polaris Inc.(NYSE: PII) is once again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation of women in powersports. The 15th annual IFRD returns to the first Saturday of May, when women in over 120 countries ride their motorcycles, off-road vehicles, snowmobiles or other powersports vehicles in unity and support of the female riding community. This year\u2019s theme, #FocusFemaleForward, emphasizes the goals of IFRD, including encouraging new women to ride while shining a light on the diverse participation of … <\/p>\n

Continue reading “Polaris Partners with International Female Ride Day\u00ae to #FocusFemaleForward”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-472588","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPolaris Partners with International Female Ride Day\u00ae to #FocusFemaleForward - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/polaris-partners-with-international-female-ride-day-to-focusfemaleforward\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polaris Partners with International Female Ride Day\u00ae to #FocusFemaleForward - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Polaris Partners with International Female Ride Day\u00ae to #FocusFemaleForward Polaris empowers women of all experience levels around the world to \u201cJust Ride!\u201d on Saturday, May 1 in celebration of the 15th annual global event. MINNEAPOLIS–(BUSINESS WIRE)–Polaris Inc.(NYSE: PII) is once again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation of women in powersports. The 15th annual IFRD returns to the first Saturday of May, when women in over 120 countries ride their motorcycles, off-road vehicles, snowmobiles or other powersports vehicles in unity and support of the female riding community. 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