{"id":472345,"date":"2021-04-07T00:04:09","date_gmt":"2021-04-07T04:04:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=472345"},"modified":"2021-04-07T00:04:09","modified_gmt":"2021-04-07T04:04:09","slug":"niu-technologies-reveals-global-strategy-and-product-launch-to-target-the-urban-micromobility-segment-in-the-united-states-europe-and-china","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niu-technologies-reveals-global-strategy-and-product-launch-to-target-the-urban-micromobility-segment-in-the-united-states-europe-and-china\/","title":{"rendered":"NIU Technologies reveals Global Strategy and Product Launch to target the urban micromobility segment in the United States, Europe, and China"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">CHANGZHOU, China<\/span>, <span class=\"xn-chron\">April 7, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0NIU Technologies (NASDAQ: NIU), the world&#8217;s leading provider of smart urban mobility solutions, announced today the launch of five new electric urban mobility vehicles for <span class=\"xn-location\">China<\/span> and global markets at NIU&#8217;s annual product launch. The company&#8217;s CEO Dr. <span class=\"xn-person\">Yan Li<\/span> introduced four new electric scooters for <span class=\"xn-location\">China<\/span>, and the company&#8217;s first ever electric kick scooter. The NIU KICK SCOOTER will be available to customers this summer in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Europe<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1482156\/NiuLogo_Logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1482156\/NiuLogo_Logo.jpg\" title=\"NIU Technologies\" alt=\"NIU Technologies\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The NIU KICK SCOOTER is designed to further penetrate the urban mobility space by offering the best-in-class micromobility solution for customers in cities across <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Europe<\/span>. Having already opened the European and US markets to electric mopeds, NIU is adding the kick scooter to its micro mobility portfolio to help solve the 1 to 3 mile (1-5km) commuting needs of urban citizens. NIU has also established a &#8220;Last Mile&#8221; mobility R&amp;D team to focus on creating new micromobility vehicles for global markets. All of NIU&#8217;s vehicles are app-connected and powered by the latest lithium-ion battery technology.<\/p>\n<p>&#8220;We believe we have created the most comfortable electric kick scooter riding experience for under <span class=\"xn-money\">$1000<\/span>, and of course we wanted to provide a superior ride performance too&#8221;, says Dr. <span class=\"xn-person\">Yan Li<\/span>, CEO of NIU Technologies. The comfort is found in the details of NIU KICK SCOOTER&#8217;s more robust frame, handlebars and stem, and the 9.5&#8243;x 2.5&#8243; wide pneumatic tires to create a smooth gliding experience.<\/p>\n<p>The NIU KICK SCOOTER will start at <span class=\"xn-money\">$599 USD<\/span> (\u20ac599 in <span class=\"xn-location\">Europe<\/span>) with two versions &#8212; the <i>Pro<\/i>\u00a0and <i>Sport<\/i>\u00a0models. For <span class=\"xn-location\">the United States<\/span> models, the Pro has a top speed of 19.8mph and the Sport a top speed of 17.4mph. In <span class=\"xn-location\">Europe<\/span> both versions will have a regulated top speed of 25km\/h. The <i>NIU KICK SCOOTER Pro<\/i>\u00a0has a range of 31 miles (50km) on a single 6-hour charge, and the <i>NIU KICK SCOOTER Sport<\/i>\u00a0will have a range of 25 miles (40km) on a single 5-hour charge. The NIU KICK SCOOTER will be available for an online pre-sale starting in <span class=\"xn-chron\">June 2021<\/span> with delivery in the <span class=\"xn-location\">USA<\/span> and <span class=\"xn-location\">Europe<\/span> in <span class=\"xn-chron\">July 2021<\/span>. Global retail sales will begin in <span class=\"xn-chron\">August 2021<\/span> and the NIU KICK SCOOTER can be purchased online or in any of NIU&#8217;s 1,000+ dealers and flagship stores in <span class=\"xn-location\">Europe<\/span> and <span class=\"xn-location\">North America<\/span>.<\/p>\n<p>&#8220;Part of our vision is to redefine urban mobility, and adding kick scooters to our lineup is our commitment to our customers and fans around the world to provide them with affordable mobility solutions that they can be proud of owning and also rely on for their daily commute&#8221;, commented Dr. <span class=\"xn-person\">Yan Li<\/span>.<\/p>\n<p>The <i>NIU KICK SCOOTER<\/i><i>\u00a0Pr<\/i><i>o<\/i>\u00a0will be connected via an app and powered by a 350W motor and 486Wh lithium-ion battery pack while the <i>NIU KICK SCOOTER Sport<\/i>\u00a0will be powered by a 300W motor and 365Wh lithium-ion battery pack. The NIU KICK SCOOTER is IP54 water resistant making it perfect for all-weather riding conditions.\u00a0Conveniently, the E-SAVE mode and regenerative braking technology will boost the riding range for extended weekly commuting. The foldable design combined with the robust suspension and frame sets it apart from the current offerings in the market. The NIU KICK SCOOTER will offer a more comfortable riding experience in the micro mobility space, and cater to multiple short journeys, and longer commutes.<\/p>\n<p>\n        <b>About NIU <\/b>\n      <\/p>\n<p>As the world&#8217;s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance smart electric mopeds and other two or three wheelers powered by lithium-ion battery. Since its founding in 2014, NIU has been growing its global brand across <span class=\"xn-location\">Europe<\/span>, <span class=\"xn-location\">Asia<\/span> and the Americas. NIU has a streamlined product portfolio consisting of eight series \u2013 NQi, MQi, UQi, RQi, TQi, Gova, NIU Aero and NIU Kick Scooter with multiple models or specifications for each series. NIU&#8217;s streamlined product portfolio that addresses the needs of different segments of the modern urban resident, while being united through a common design language that emphasizes style, freedom, and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell our products and provide services. NIU has received numerous prestigious international design awards, including the German <span class=\"xn-person\">Red Dot<\/span> and IF, <span class=\"xn-location\">the United States<\/span> iDEA, the Japanese G-Mark, and the Chinese Red Star. For more information, please visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3120839-1&amp;h=2266610242&amp;u=http%3A%2F%2Fwww.niu.com%2Fen%2F&amp;a=www.niu.com%2Fen%2F\" rel=\"nofollow noopener noreferrer\">www.niu.com\/en\/<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA34227&amp;sd=2021-04-07\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/niu-technologies-reveals-global-strategy-and-product-launch-to-target-the-urban-micromobility-segment-in-the-united-states-europe-and-china-301263666.html\">http:\/\/www.prnewswire.com\/news-releases\/niu-technologies-reveals-global-strategy-and-product-launch-to-target-the-urban-micromobility-segment-in-the-united-states-europe-and-china-301263666.html<\/a><\/p>\n<p>SOURCE  NIU Technologies<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA34227&amp;Transmission_Id=202104070001PR_NEWS_USPR_____LA34227&amp;DateId=20210407\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire CHANGZHOU, China, April 7, 2021 \/PRNewswire\/ &#8212;\u00a0NIU Technologies (NASDAQ: NIU), the world&#8217;s leading provider of smart urban mobility solutions, announced today the launch of five new electric urban mobility vehicles for China and global markets at NIU&#8217;s annual product launch. The company&#8217;s CEO Dr. Yan Li introduced four new electric scooters for China, and the company&#8217;s first ever electric kick scooter. The NIU KICK SCOOTER will be available to customers this summer in the United States and Europe. The NIU KICK SCOOTER is designed to further penetrate the urban mobility space by offering the best-in-class micromobility solution for customers in cities across the United States and Europe. Having already opened the European and US markets to electric mopeds, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niu-technologies-reveals-global-strategy-and-product-launch-to-target-the-urban-micromobility-segment-in-the-united-states-europe-and-china\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIU Technologies reveals Global Strategy and Product Launch to target the urban micromobility segment in the United States, Europe, and China&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-472345","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIU Technologies reveals Global Strategy and Product Launch to target the urban micromobility segment in the United States, Europe, and China - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niu-technologies-reveals-global-strategy-and-product-launch-to-target-the-urban-micromobility-segment-in-the-united-states-europe-and-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIU Technologies reveals Global Strategy and Product Launch to target the urban micromobility segment in the United States, Europe, and China - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire CHANGZHOU, China, April 7, 2021 \/PRNewswire\/ &#8212;\u00a0NIU Technologies (NASDAQ: NIU), the world&#8217;s leading provider of smart urban mobility solutions, announced today the launch of five new electric urban mobility vehicles for China and global markets at NIU&#8217;s annual product launch. The company&#8217;s CEO Dr. Yan Li introduced four new electric scooters for China, and the company&#8217;s first ever electric kick scooter. The NIU KICK SCOOTER will be available to customers this summer in the United States and Europe. The NIU KICK SCOOTER is designed to further penetrate the urban mobility space by offering the best-in-class micromobility solution for customers in cities across the United States and Europe. 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The company&#8217;s CEO Dr. Yan Li introduced four new electric scooters for China, and the company&#8217;s first ever electric kick scooter. The NIU KICK SCOOTER will be available to customers this summer in the United States and Europe. The NIU KICK SCOOTER is designed to further penetrate the urban mobility space by offering the best-in-class micromobility solution for customers in cities across the United States and Europe. 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