{"id":472003,"date":"2021-04-06T12:09:25","date_gmt":"2021-04-06T16:09:25","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=472003"},"modified":"2021-04-06T12:09:25","modified_gmt":"2021-04-06T16:09:25","slug":"ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\/","title":{"rendered":"IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nIPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture\n<\/p>\n<p class=\"bwalignc\"><i>A series of immersive sessions will match brands with leading TikTok creators to provide strategic counsel and co-creation opportunities for upcoming campaigns<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands\u2019 clients, helping them build an authentic presence on TikTok by tapping into the platform&#8217;s community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands\u2019 clients ensuring that their content is culturally connected, inclusive and resonates with the TikTok community. \u201cCreator Camps,\u201d a quarterly session where creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series.\n<\/p>\n<p>\nThe Creator Collective forms the central pillar of a three-year, global endeavor between IPG Mediabrands and TikTok that focuses on providing IPG Mediabrands\u2019 agencies and clients with access to TikTok insight and training, first-to-market opportunities, resources and best practices, and research and media trial opportunities.\n<\/p>\n<p>\n\u201cI am excited to announce that IPG Mediabrands clients will now get unique access to the immense content and entertainment capabilities of TikTok\u201d, said Daryl Lee, Global CEO, IPG Mediabrands. \u201cAs the most improved platform from a media responsibility perspective based on our latest Media Responsibility Index, TikTok has earned this partnership through backing its words with action and integrity.\u201d\n<\/p>\n<p>\n\u201cAs audience reach declines in traditional formats, it is critical that client budgets fund new ways to connect with audiences,\u201d added Dani Benowitz, President of IPG Mediabrands\u2019 MAGNA. \u201cThis partnership will deliver incredible value to our clients and, as importantly, will help all of us learn the power of creating content communities at scale.\u201d\n<\/p>\n<p>\n&#8220;On TikTok, brands have the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content,\u201d said Blake Chandlee, President of Global Business Solutions, TikTok. \u201cWe&#8217;re delighted to partner with IPG Mediabrands and help their clients tap into trends, create a steady stream of content that resonates with our community, and embrace the creativity and culture that makes TikTok such an incredible platform.\u201d\n<\/p>\n<p>\nTikTok and IPG Mediabrands have also committed to identifying new ways to foster diversity, equity and inclusion on and off the platform. The two companies will collaborate to develop innovative, creative strategies to benefit nonprofit organizations and elevate underrepresented communities on the platform, and TikTok was a recent participant in the Equity Upfront, hosted by IPG Mediabrands\u2019 MAGNA.\n<\/p>\n<p><b><span class=\"bwuline\">ABOUT IPG MEDIABRANDS<\/span>:<\/b><\/p>\n<p>\nIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world\u2019s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ipgmediabrands.com%2F&amp;esheet=52407331&amp;newsitemid=20210406005873&amp;lan=en-US&amp;anchor=www.ipgmediabrands.com&amp;index=1&amp;md5=9667ad057ae04ff0bdd9508cd88b65c8\">www.ipgmediabrands.com<\/a> and be sure to follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmediabrands&amp;esheet=52407331&amp;newsitemid=20210406005873&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=2&amp;md5=b8dfefc06275468cf0e14b69cd3fc899\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FMediabrands&amp;esheet=52407331&amp;newsitemid=20210406005873&amp;lan=en-US&amp;anchor=Twitter&amp;index=3&amp;md5=7f55209a43da65e4888bfffdf0e3db5e\">Twitter<\/a> or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fipgmediabrands%2F%3Fhl%3Den&amp;esheet=52407331&amp;newsitemid=20210406005873&amp;lan=en-US&amp;anchor=Instagram&amp;index=4&amp;md5=63dbaf8d73a12ee61ee2c8ff0df33bb7\">Instagram<\/a>.\n<\/p>\n<p><b>ABOUT TIKTOK:<\/b><\/p>\n<p>\nTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210406005873r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210406005873\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210406005873\/en\/<\/a><\/span><\/p>\n<p>\nRahel Rasu<br \/>\n<br \/>Global Chief Communications Officer<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Rahel.Rasu@mbww.com\">Rahel.Rasu@mbww.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Communications Publishing Public Relations\/Investor Relations Marketing Advertising Communications Social Media Search Engine Optimization Search Engine Marketing Blogging<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210406005873\/en\/869662\/3\/MB_logo_black_background_transparent.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture A series of immersive sessions will match brands with leading TikTok creators to provide strategic counsel and co-creation opportunities for upcoming campaigns NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands\u2019 clients, helping them build an authentic presence on TikTok by tapping into the platform&#8217;s community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-472003","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture A series of immersive sessions will match brands with leading TikTok creators to provide strategic counsel and co-creation opportunities for upcoming campaigns NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands\u2019 clients, helping them build an authentic presence on TikTok by tapping into the platform&#8217;s community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to &hellip; Continue reading &quot;IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T16:09:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210406005873r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture\",\"datePublished\":\"2021-04-06T16:09:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\\\/\"},\"wordCount\":683,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210406005873r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-mediabrands-and-tiktok-build-exclusive-creator-programs-to-connect-brands-with-culture\\\/\",\"name\":\"IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture - 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IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands\u2019 clients, helping them build an authentic presence on TikTok by tapping into the platform&#8217;s community of creators. 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