{"id":471818,"date":"2021-04-06T09:13:22","date_gmt":"2021-04-06T13:13:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=471818"},"modified":"2021-04-06T09:13:22","modified_gmt":"2021-04-06T13:13:22","slug":"lockard-wechsler-direct-celebrates-30-years-in-business","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lockard-wechsler-direct-celebrates-30-years-in-business\/","title":{"rendered":"Lockard\u00a0&\u00a0Wechsler Direct Celebrates 30 Years in Business"},"content":{"rendered":"

\nFrom Direct Mail Upstart to Performance Marketing Leader, LWD Has Evolved & Grown Along with The Industry\u00a0Since Its Inception
\n<\/h2>\n
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NEW YORK, April 06, 2021 (GLOBE NEWSWIRE) — Lockard\u00a0&\u00a0Wechsler Direct (LWD),\u00a0one of the nation\u2019s\u00a0leading performance marketing agencies, is celebrating its\u00a030th\u00a0anniversary this month. As the marketing and advertising landscapes have shifted dramatically over the last few decades, LWD has not only kept pace, but often led the way in adding new capabilities and identifying new trends. A\u00a0research-first approach and commitment to best-in-class service & results for their clients have allowed LWD to progress in similar fashion to the industry it has been such an integral part of for more than a quarter century.<\/p>\n

\u201cWhen\u00a0Arthur Lockard asked me to join him in running his small direct marketing agency in the early ’90s, I had no experience in advertising, and had spent my career in communications roles until that point. However, what I had learned around client service and business development served me well. Arthur retired a few years after he brought me on and it\u2019s been an incredible ride ever since,\u201d\u00a0said Dick Wechsler, Founder and CEO of Lockard & Wechsler Direct.\u00a0\u201cI\u2019m extremely excited to celebrate this milestone for the agency and look forward to seeing what the next 30 years bring, how the marketing industry will continue to shift, and how our team will continue to learn and grow.\u201d\u00a0<\/p>\n

Founded in 1991, with deep roots in direct marketing – specializing in print advertising and direct mail in those early days, the shop has continued to expand its capabilities and expertise over the years,\u00a0cementing themselves\u00a0as a foremost expert on performance marketing across the linear TV and digital video space. LWD has maintained a\u00a0dense and diverse\u00a0portfolio of clients throughout\u00a0its existence, working with major brands\u00a0in\u00a0nearly every category;\u00a0from finance,\u00a0education, insurance and health to consumer packaged goods, direct-to-consumer and e-commerce. Top clients over the years have included Rosetta Stone, Esurance, Sling TV, Assurance Wireless and Walmart, with Burlington Stores joining the agency\u2019s roster most recently.\u00a0<\/p>\n

Over the years, LWD has distinguished itself as a high-touch agency that prioritizes client service, flexible media plans and always-on,\u00a0real-time\u00a0reporting. Clients always have access to a\u00a0deep bench\u00a0of highly engaged and responsive talent\u00a0across all levels of the agency.\u00a0<\/p>\n

\u201cWe just completed our 20th<\/sup> year with LWD. I first hired them back 2001, because we were told by another media agency that L&W was the best in the DR business,\u201d said Andy Khubani, Chairman and CEO of\u00a0Ideavillage Products Corp. \u201cThey were a key component to the successful launch of Ideavillage. Dick Wechsler is not only absolutely brilliant on marketing strategy, but he has a tremendous moral compass and truly cares about making his clients highly successful.\u00a0That combined with a stellar team that has excellent analytical and tactical skills to navigate the business has made them one of the most successful agencies in the industry.\u201d<\/p>\n

In addition to building out its capabilities and client\u00a0slate, LWD has been able to\u00a0grow from a four-person team of media investment specialists to a full-service performance marketing agency\u00a0featuring more than 90 industry professionals, <\/strong>a suite of proprietary media management & analytics systems, and an undying commitment to precise, near real-time campaign measurement. \u201cWhen I joined LWD, there were just four of us,\u201d adds Carolyn Sura, LWD EVP, Media Investment Officer. \u201cFast forward 25 years and our team has grown to 90 and has shown no signs of slowing down. What an amazing journey it\u2019s been! Truly a story of passion, determination, and commitment to excellence.\u201d<\/p>\n

A pivotal piece to the agency\u2019s development, LWD President Asieya Pine sees an even brighter future ahead for the organization she has helped grow. \u201cWe are thrilled to celebrate our 30th<\/sup>\u00a0anniversary with our valued employees, clients and vendors, all of whom have become like family over the years.\u00a0Staying ahead of the crazy, ever-changing marketplace for even one year is a challenge.\u00a0Navigating and guiding our clients through three decades of rapid consumer market development has only been made possible by the dedication and support of\u00a0our incredible staff.\u00a0We look forward to continuing to deliver excellence in everything we do, and successfully growing our client\u2019s businesses for decades to come.\u201d<\/p>\n

\n About Lockard & Wechsler Direct<\/strong>\n <\/p>\n

Founded in 1991, Lockard & Wechsler Direct is the largest privately held performance marketing media agency in the US. LWD specializes in DTC acquisition, retail support and brand building anchored\u00a0in\u00a0data-minded strategic planning, buying and negotiation across traditional\u00a0advertising\u00a0and emerging digital channels.<\/p>\n

Press Contact:
Jenna dePasquale
Jenna.dePasquale@digennaro-usa.com<\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/eab2302e-69fc-4728-bee4-f7c50d93c3e1<\/a><\/p>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

From Direct Mail Upstart to Performance Marketing Leader, LWD Has Evolved & Grown Along with The Industry\u00a0Since Its Inception NEW YORK, April 06, 2021 (GLOBE NEWSWIRE) — Lockard\u00a0&\u00a0Wechsler Direct (LWD),\u00a0one of the nation\u2019s\u00a0leading performance marketing agencies, is celebrating its\u00a030th\u00a0anniversary this month. As the marketing and advertising landscapes have shifted dramatically over the last few decades, LWD has not only kept pace, but often led the way in adding new capabilities and identifying new trends. A\u00a0research-first approach and commitment to best-in-class service & results for their clients have allowed LWD to progress in similar fashion to the industry it has been such an integral part of for more than a quarter century. \u201cWhen\u00a0Arthur Lockard asked me to join him in running … <\/p>\n

Continue reading “Lockard\u00a0&\u00a0Wechsler Direct Celebrates 30 Years in Business”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-471818","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLockard\u00a0&\u00a0Wechsler Direct Celebrates 30 Years in Business - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lockard-wechsler-direct-celebrates-30-years-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lockard\u00a0&\u00a0Wechsler Direct Celebrates 30 Years in Business - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"From Direct Mail Upstart to Performance Marketing Leader, LWD Has Evolved & Grown Along with The Industry\u00a0Since Its Inception NEW YORK, April 06, 2021 (GLOBE NEWSWIRE) — Lockard\u00a0&\u00a0Wechsler Direct (LWD),\u00a0one of the nation\u2019s\u00a0leading performance marketing agencies, is celebrating its\u00a030th\u00a0anniversary this month. As the marketing and advertising landscapes have shifted dramatically over the last few decades, LWD has not only kept pace, but often led the way in adding new capabilities and identifying new trends. 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