{"id":471738,"date":"2021-04-06T09:03:28","date_gmt":"2021-04-06T13:03:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=471738"},"modified":"2021-04-06T09:03:28","modified_gmt":"2021-04-06T13:03:28","slug":"zoominfo-enhances-workflows-to-drive-more-efficient-go-to-market-strategies","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-enhances-workflows-to-drive-more-efficient-go-to-market-strategies\/","title":{"rendered":"ZoomInfo Enhances \u2018Workflows\u2019 to Drive More Efficient Go-to-Market Strategies"},"content":{"rendered":"

<\/p>\n

ZoomInfo Enhances \u2018Workflows\u2019 to Drive More Efficient Go-to-Market Strategies<\/b><\/p>\n

Sellers and Marketers Can Automate Repetitive Tasks to Focus More on Closing Business<\/i><\/p>\n

VANCOUVER, Wash.–(BUSINESS WIRE<\/a>)–ZoomInfo<\/a> (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced a more powerful version of its Workflows<\/a> solution.\n<\/p>\n

\nWith a reimagined user experience, Workflows automates tasks \u2013 such as researching prospects, building lists, and exporting companies and contacts into CRM platforms \u2013 and enables sellers and marketers to focus on higher-value initiatives, such as developing strategic relationships to close more business. The new Workflows interface uses a natural language interface that lets users set up Workflows in ways that feel conversational, simple, and secure.\n<\/p>\n

\n\u201cIf businesses want to scale quickly, they can\u2019t become mired in day-to-day tasks that can easily be automated,\u201d said Henry Schuck, ZoomInfo Founder and CEO. \u201cZoomInfo\u2019s Workflows eliminates redundant, repetitive tasks and helps teams to focus on the human side of closing business by establishing strong relationships with prospects and customers.\u201d\n<\/p>\n

\nWith Workflows, sellers and marketers can automatically monitor the most important topics to them through a limitless series of triggers, filters, and actions, and they can add people to specific campaigns.\n<\/p>\n

\nTriggers signal events, such as when companies install new CRMs, receive additional funding, or visit websites. Filters encourage users to specify lists of companies or contacts organized by attributes, such as size, location, industry, or job level. Actions produce the activities users want to see happen when triggers and filters are met, such as sending emails, assigning contacts to salespeople, or dropping them into salesflows.\n<\/p>\n

\nFor example, sellers can initiate triggers every time companies receive rounds of funding between $1 million and $5 million and then apply filters for them in their particular territories. They can then export contacts from companies\u2019 human resources departments in localized regions into their CRMs and assign those contacts to their teams.\n<\/p>\n

\nMarketers can set triggers for when companies visit their websites, and they can filter on the companies\u2019 contact information to identify various executives. They can then export executives\u2019 contact information into their marketing automation platforms and put them into campaigns. They can also deploy campaigns each time someone from a new company visits their website.\n<\/p>\n

\n\u201cWith Workflows, I am able to automate the task of identifying and engaging with high-quality leads at the right moment,\u201d said Ryan Hart, Director of Growth Marketing at Tovuti LMS<\/a>. \u201cThis automation saves me six hours every week and helps me create and execute demand generation plays based on customer behaviors, such as purchasing intent spikes and website visits.\u201d\n<\/p>\n

\nZoomInfo\u2019s Workflows supports other sales and marketing platforms, such as Eloqua, HubSpot, Marketo, Outreach, Pardot, and SalesLoft.\n<\/p>\n

\nFor more information, please attend ZoomInfo\u2019s webinar \u2013 \u201cAutomation: The Secret to Next-Level Go-To-Market Strategy\u201d<\/a> \u2013 on Wednesday, April 14, at 2 p.m. Eastern Time.\n<\/p>\n

About ZoomInfo<\/b><\/p>\n

\nZoomInfo (NASDAQ: ZI) is a Go-To-Market Intelligence Solution for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage<\/a>, accuracy, and depth of company and contact information. With integrations<\/a> embedded into workflows and technology stacks, including the leading CRM, Sales Engagement<\/a>, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance<\/a>. In addition to creating the industry\u2019s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo\u2019s commitment to compliance, privacy, and security<\/a>. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales<\/a>, marketing<\/a>, and recruiting<\/a> professionals, please visit www.zoominfo.com<\/a>.\n<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210406005383\/en\/<\/a><\/span><\/p>\n

Media
\n<\/b>
Steve Vittorioso
\n
Director, Communications
\n
978-875-1297
\n
pr@zoominfo.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Washington<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Search Engine Marketing Marketing Data Management Communications Small Business Professional Services Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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ZoomInfo Enhances \u2018Workflows\u2019 to Drive More Efficient Go-to-Market Strategies Sellers and Marketers Can Automate Repetitive Tasks to Focus More on Closing Business VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced a more powerful version of its Workflows solution. With a reimagined user experience, Workflows automates tasks \u2013 such as researching prospects, building lists, and exporting companies and contacts into CRM platforms \u2013 and enables sellers and marketers to focus on higher-value initiatives, such as developing strategic relationships to close more business. The new Workflows interface uses a natural language interface that lets users set up Workflows in ways that feel conversational, simple, and secure. \u201cIf businesses want to scale quickly, they can\u2019t become mired … <\/p>\n

Continue reading “ZoomInfo Enhances \u2018Workflows\u2019 to Drive More Efficient Go-to-Market Strategies”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-471738","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nZoomInfo Enhances \u2018Workflows\u2019 to Drive More Efficient Go-to-Market Strategies - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-enhances-workflows-to-drive-more-efficient-go-to-market-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZoomInfo Enhances \u2018Workflows\u2019 to Drive More Efficient Go-to-Market Strategies - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ZoomInfo Enhances \u2018Workflows\u2019 to Drive More Efficient Go-to-Market Strategies Sellers and Marketers Can Automate Repetitive Tasks to Focus More on Closing Business VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced a more powerful version of its Workflows solution. 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