\nPersonas Social Incorporated (TSX.V: PRSN) <\/b>(the \u201cCompany<\/b>\u201d or \u201cPersonas<\/b>\u201d) is pleased to provide a corporate update on March 2021 sales as compared to March 2020 on Peeks Platform\u2019 which is one of the key revenue driving platforms that Personas offers in the social media and communications markets.\n<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210406005377\/en\/<\/a><\/p>\n March 2020 Sales vs March 2021 Sales (Graphic: Business Wire)<\/p>\n<\/div>\n \nThe company is proud to announce that its gross sales for the month of March 2021 increased 60% over March 2020 and Net Income grew 44% over the same period.\n<\/p>\n \nOf note, the Company recently changed its fiscal year-end from February 28 to December 31. Accordingly, the information presented herein relate to a comparison of the corresponding calendar periods in 2019 and prior vs. the Company\u2019s fiscal periods for 2019 and so the figures presented will not be identical to the Company\u2019s historical financial statements that have been filed on www.sedar.com<\/a>.\n<\/p>\n Disclaimer Regarding Operational Metrics Presented<\/b><\/p>\n \nThe numbers and amounts reported herein are unaudited historical operational metrics. The operational metrics disclosed are generated from internal reports and are not intended to comply with International Financial Reporting Standards (\u201cIFRS<\/b>\u201d). The disclosure in this press release is intended to provide insight into the Company\u2019s sales trends. The internal operational metrics disclosed herein are used by management as a tool to assess the Company\u2019s overall sales performance and should not be deemed to be financial disclosure or otherwise construed to replace or negate the Company\u2019s audited financials.\n<\/p>\n \nFor the purposes of this press release, the Canadian dollar amounts were calculated at the annual average exchange rate for the year 2020 which is used herein as $1.34 CAD to $1.00 US dollar. \u2018Gross Sales\u2019 means the total sales processed by the company in a given period, \u2018Net Sales\u2019 means the Gross Sales minus payment processing fees, and \u2018Net Income\u2019 means the net fees earned by the Company for the use of its platform by streamers and viewers. The actual audited Gross Sales, Net Sales and Net Income numbers will vary from the numbers reported herein due to, but not limited to, fluctuations in foreign exchange at the time of transactions and at the time of settlement of funds to the Company and variations in payment processing fees.\n<\/p>\n Sales<\/b><\/p>\n \nGross Sales increased 60% in March 2021 as compared to March 2020. The increase in the Company\u2019s sales growth percentage was due to successful February marketing campaigns. Management is particularly pleased with the sales results in that, both the Gross sales increased, and the sales growth rate also increased over last year\u2019s average of 63%. Management will continue its marketing campaigns and expects to see the upward sales trends continue for the foreseeable future.\n<\/p>\n \nGross Sales for March 2021 increased 60% to approximately 386,515 compared to approximately 241,169 in March 2020.\n<\/p>\n \n\u00a0\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n<\/tr>\n \n\u00a0\n<\/p>\n<\/td>\n<\/tr>\n March Gross Sales <\/i><\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n<\/tr>\n \n2020\n<\/p>\n<\/td>\n \n241,169\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n<\/tr>\n \n2021\n<\/p>\n<\/td>\n \n386,515\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n<\/tr>\n Financials<\/i><\/b><\/p>\n \nAudited financial statements will be out on schedule on or before April 30th<\/sup> 2021.\n<\/p>\n Forward Looking Statements<\/i><\/b><\/p>\n This press release includes statements that may constitute “forward-looking” statements, usually containing the words “believe,” “estimate,” “project,” “expect”, “plan”, “intend”, “anticipates”, “projects”, “potential” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Forward-looking statements are statements that are not historical facts. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from the Company\u2019s expectations are risks detailed from time to time in the filings made by the Company with securities regulations. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law. <\/i><\/p>\n Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release. <\/b><\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210406005377\/en\/<\/a><\/span><\/p>\n For further information: KEYWORDS:<\/b> North America Canada<\/p>\n INDUSTRY KEYWORDS:<\/b> Software Social Media Finance Data Management Communications Professional Services Technology Other Technology<\/p>\n![\"March](\"https:\/\/mms.businesswire.com\/media\/20210406005377\/en\/869561\/4\/March_2021_Gross_Sales.jpg\")
<\/p>\n\n
\n \n \n \n \n \n <\/td>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \u00a0<\/td>\n<\/tr>\n<\/table>\n <\/p>\n
\n<\/b>
Personas Social Incorporated
\n<\/span><\/strong>
Mark Itwaru
\n
Chairman & Chief Executive Officer
\n
416-815-7000
\n
mark@Personas.com<\/a><\/p>\n
![\"Photo\"](\"https:\/\/mms.businesswire.com\/media\/20210406005377\/en\/869561\/3\/March_2021_Gross_Sales.jpg\")
<\/td>\n<\/tr>\n