{"id":471400,"date":"2021-04-06T07:03:26","date_gmt":"2021-04-06T11:03:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=471400"},"modified":"2021-04-06T07:03:26","modified_gmt":"2021-04-06T11:03:26","slug":"tops-friendly-markets-selects-inmar-intelligence-as-on-site-and-off-site-media-partner-for-its-retail-media-network","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tops-friendly-markets-selects-inmar-intelligence-as-on-site-and-off-site-media-partner-for-its-retail-media-network\/","title":{"rendered":"Tops Friendly Markets Selects Inmar\u00ae Intelligence As On-site and Off-site Media Partner for Its Retail Media Network"},"content":{"rendered":"<h2>\nTops is extending its use of Inmar Intelligence\u2019s Retail Cloud, an integrated suite of marketing technologies and services, to better serve its customers across multiple touchpoints<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Winston-Salem, NC, April  06, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=f76cg4nsnjpbQMWxNKJi1i6y4f-jQ9tLOfJn0VbDToce2VKYBt03hO0r877i7by14EnN91MbAQNhnqmGHqcA9g==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Inmar Intelligence<\/a>, a data-driven, technology-enabled services company, today announced <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6PkOTVLiBkybjXVbXMz1G4H5zfZ_vj0wrsMXQUr9dIPZ4mO7Eir7GdNW3TctTfdUaNvSg48AOMyGkeEpnvailJjLpSSvyPvaxIRMOFXOP2M=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Tops Friendly Markets<\/a>, a U.S. grocery retail chain, is expanding its use of Inmar Intelligence\u2019s Retail Cloud to include targetable and attributable on-site and off-site media at scale for its supplier partners. Leveraging these additional capabilities as a part of the Tops Shopper Link Digital Media Network will allow suppliers to access ad placements on topsmarkets.com, shopper-targeted off-site ad placements across programmatic media and paid social, and real-time sales reporting at the UPC level.<\/p>\n<p>Tops Markets is currently an Inmar Intelligence partner for shopper incentives and loyalty, through which digital promotions are integrated into supplier campaigns. The retailer\u2019s expanded use of the Retail Cloud will increase its access to Inmar Intelligence\u2019s breadth of media and marketing capabilities, advanced technology and will enable its sales and service organization to drive shopper and supplier engagement. By using the Retail Cloud, retailers like Tops can offer and execute integrated programs across incentives and media, drive customer engagement and sales, and further accelerate their digital transformation.\u00a0<\/p>\n<p>\u201cWe are excited to introduce Tops Shopper Link, in partnership with Inmar Intelligence, to connect the great brands and services we offer in our 162 Tops stores and on TopsMarkets.com with our 2 Million qualified shoppers at the moment they are interacting online,\u201d stated Diane Colgan, Senior Vice President with Tops. \u201cThis digital media network will help these brands amplify and extend their marketing strategies with us in an efficient way and while building to mutual sales benefits.\u201d<\/p>\n<p>This comes at a time when retail professionals are looking to increase their commitment to and investment in retail media networks. A recent Inmar Intelligence <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TG9RE_7uBqGlxyaBAnNLM7PUZf3MsvB0eDuLebN8KFM_JrkhtEsq_HMSHUfPRYXFn71UHEOCoTM9ciLnw69NvICWrzKILvrMz4Dh1t9JvIdg47nYyBUM6c4aPodxHCIy9vIwgGUwj4neW8MHPHwcvD-dNn1YMrEz09nYigXFYxSU0To0boF1DKCPxdC8Z7tF\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">survey <\/a>indicated that the biggest motivator for implementing a retail media network is to drive sales (58 percent) and create new revenue streams (36 percent). What\u2019s more is that retailers are looking for ways to expand these networks and add new capabilities to maximize reach and engagement with customers in new ways.\u00a0<\/p>\n<p>\u201cWe are delighted that Tops Markets has chosen Inmar\u2019s Retail Cloud to build out their Shopper Link Digital Media Network,\u201d said Spencer Baird, Executive Vice President and President of Inmar Intelligence&#8217;s MarTech division. \u201cIt is our goal to not only enable scalable retail media solutions for organizations like Tops, but to create full retail marketing platforms that seamlessly integrate marketing and merchandising activities, deliver a better experience for the shopper, and drive results.\u201d<\/p>\n<p>Inmar Intelligence\u2019s Retail Cloud is powered by ShopperSync\u2122, a data intelligence platform that enables retailers to leverage their first-party, anonymized transactional data across all media and promotions channels in their network while managing permissions and governance rights.\u00a0<\/p>\n<p>For more information about Inmar Intelligence\u2019s Retail Media Network please visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=O6-Lz4-WYx4JMtuzO20lW0BnDwz57IKAy2JWQEaCMFjmOUInSvt7xcPS380DzoLogglCOZ3arvxeSTZeujOZUIFieti-RDapG_84lXqUeQSxcHBBlfyZVvWgbikN5iCV2x9UL0XlRqMdjfPwEiRkig==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.inmar.com\/solutions-retailers<\/a>.<\/p>\n<p>About Inmar Intelligence<\/p>\n<p>Commerce Accelerated.\u2122\u00a0<\/p>\n<p>Inmar Intelligence is a leading data and tech-enabled services company. $120 billion dollars of commerce runs through our market-driven platforms which are propelling digital transformation through unified data and workflows to help leading Fortune 5000 companies, emerging brands and health systems drive innovation.<\/p>\n<p>Throughout our 40-year history, we have served retailers, manufacturers, pharmacies, health systems, government and employers as their trusted intermediary in helping them redefine success. For more information about Inmar, please follow us on Twitter, LinkedIn or Facebook, or call (866) 440-6917.<\/p>\n<p>About Tops Friendly Markets<\/p>\n<p>Tops Markets, LLC is headquartered in Williamsville, NY and operates 157 full-service supermarkets with five additional franchise stores and is the largest private, for-profit employer in Western New York.\u00a0 As a leading grocery retailer in New York, northern Pennsylvania, and western Vermont, and with the support of 15,000 associates, our core mission is to help our communities flourish.\u00a0 We support programs that seek to eradicate hunger and disease; promote the education of our youth; and to ensure we reduce environmental waste and energy consumption while providing our customers with sustainably sourced, high quality products.\u00a0 For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VCRXLDykie-tvq6F-UkYMLazzyllKRYz0uypp1M6_U07BIOidyZaUVhq7UCHO9ATev2IZ95INUd_XKuQKFjdPK6Hqxk3BulPsURwKBBni-Y=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.topsmarkets.com<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIxMTQ3NSM0MTA1NzQzIzIxOTQ4NDI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/364b8c51-7dd8-4d9d-a7a5-807285de2606\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Holly Pavlika\r\nInmar Intelligence\r\n(336) 770-3596\r\nholly.pavlika@inmar.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tops is extending its use of Inmar Intelligence\u2019s Retail Cloud, an integrated suite of marketing technologies and services, to better serve its customers across multiple touchpoints Winston-Salem, NC, April 06, 2021 (GLOBE NEWSWIRE) &#8212; Inmar Intelligence, a data-driven, technology-enabled services company, today announced Tops Friendly Markets, a U.S. grocery retail chain, is expanding its use of Inmar Intelligence\u2019s Retail Cloud to include targetable and attributable on-site and off-site media at scale for its supplier partners. Leveraging these additional capabilities as a part of the Tops Shopper Link Digital Media Network will allow suppliers to access ad placements on topsmarkets.com, shopper-targeted off-site ad placements across programmatic media and paid social, and real-time sales reporting at the UPC level. Tops Markets is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tops-friendly-markets-selects-inmar-intelligence-as-on-site-and-off-site-media-partner-for-its-retail-media-network\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tops Friendly Markets Selects Inmar\u00ae Intelligence As On-site and Off-site Media Partner for Its Retail Media Network&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-471400","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tops Friendly Markets Selects Inmar\u00ae Intelligence As On-site and Off-site Media Partner for Its Retail Media Network - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tops-friendly-markets-selects-inmar-intelligence-as-on-site-and-off-site-media-partner-for-its-retail-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tops Friendly Markets Selects Inmar\u00ae Intelligence As On-site and Off-site Media Partner for Its Retail Media Network - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Tops is extending its use of Inmar Intelligence\u2019s Retail Cloud, an integrated suite of marketing technologies and services, to better serve its customers across multiple touchpoints Winston-Salem, NC, April 06, 2021 (GLOBE NEWSWIRE) &#8212; Inmar Intelligence, a data-driven, technology-enabled services company, today announced Tops Friendly Markets, a U.S. grocery retail chain, is expanding its use of Inmar Intelligence\u2019s Retail Cloud to include targetable and attributable on-site and off-site media at scale for its supplier partners. Leveraging these additional capabilities as a part of the Tops Shopper Link Digital Media Network will allow suppliers to access ad placements on topsmarkets.com, shopper-targeted off-site ad placements across programmatic media and paid social, and real-time sales reporting at the UPC level. 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